How to do operation promotion and precise drainage in Xiaohongshu?
1. The first element of operation and promotion: do a good job of positioning
The first is to position yourself from the perspective of an expert, an industry leader, or your personal IP, or from the perspective of your company's IP.
For example, Poplar SEO, a so-and-so expert, shared some more professional content and shared a professional article on Xiaohongshu. It's easy to attract users in this way, haha Poplar SEO should also attract a wave of fans?The user venue is not right haha.
The second one can be positioned from the perspective of a normal user.
For example, we created a fictitious character, Xiao Xixi, she did a nail art with me, and then she wrote about her nail art experience and published it, commonly known as itAdvertorialsbecause he advertises for us.
This method is currently the most popular drainage method on Xiaohongshu. This is the same as doing bidding page advertorial marketing, haha.
2. The most basic operation: perfect data is a must
Xiaohongshu number, nickname, signature avatar, gender, place of residence, school, birthday, mobile phone number, etc., all need to be improved, so that the average user will think that you are very professional, and Xiaohongshu will also think that you are doing well overall and will give you a recommendation.
Now I understand why my poplar seo, add poplar seo before each article, why the avatar, circle with a unified avatar, this is called brand unity deepening image, do seo to find poplar, enter seo*** to find poplar hahaha.
As for the avatar, you can use an image photo or a life photo, and the image photo can locate experts and industry leaders;Life photos are located as an ordinary third-party user.
Gender is recommended to choose women, because if you choose a man, it is not popular on Xiaohongshu, as for why, **hahaha. Write personal information, your professional information, and your *** or something.
3. Xiaohongshu operation and maintenance strategy
The following is for reference only, go to the actual combat yourself:
In fact, it's very simple, let's simulate normal users to like, to comment, to **, to collect, it's the same as brushing Douyin, it's all to simulate normal users, to do such an operation.
Be sure to pay attention to the fact that you go to the Internet through the mobile phone 4G (because it's not like wifi to set your IP haha), brush for one to two hours in the morning and one to two hours in the afternoon. You can go through the keyword to locate first and then brush.
The cycle of raising an account is generally 5-7 days, to like and comment, and to comment sincerely after reading her article. Comments are quite important, if you make a sincere comment, you may follow you and prompt others to like you, and then follow you, then your weight will come up.
4. How to write explosive articles on Xiaohongshu?
1) Original content notes
We write original content to do it. Remember not to copy other people's directly. If we go to Xiaohongshu to search for keywords, we can search for other people's articles, and the order of this article is from high to low. After finding the article, read it first, refer to the Xi, and then you can write it yourself.
The first paragraph can introduce yourself – solve the problem of telling someone who you are
Tell your own story, such as being troubled by obesity, of course, Poplar is thin (will you be beaten if you say that);
In the third paragraph, I accidentally saw a product or a friend recommended it to me;
The fourth stage of using the product for a period of time found that this effect is obvious, balabala;
The fifth paragraph comes to an end, I wish everyone can also ** and so on, when you write this original article, you must distinguish this paragraph clearly, the overall layout should be reasonable, and when writing the article, you can bring a little expression.
In short, it is necessary to refer to other people's articles more and constantly expand your own articles. Instead of just thinking about researching SEO hahaha.
2) **To be HD
* Be sure to be high-definition, try to be a set of pictures. You can go to the high-definition material network to find it, of course, you can shoot it yourself.
3) Labeling skills
The ** on Xiaohongshu should be tagged, and the bottom of your article should be tagged.
This is a tag at the bottom of the article.,It's very simple to tag the title of the article.,What you do.,You search for what you want.。 You type in a keyword and he will pop up a lot of tags for you. You can see which one has the most people. In fact, it's a bit like a very popular ins abroad, and a friend of mine in Hong Kong does a good job of using tags to make ins
4) Don't force ads
At the bottom of the article, you can put a keyword such as self. You can try it, don't be like Poplar***, put your own WeChat at the bottom of each article hahaha.
How to search for promotion and payment on Xiaohongshu?Take, for example, the travel industry
The specific operation method of Xiaohongshu SEO in the travel industry.
1. Dig out and sort out user demand search keywords.
We know that the essence of engaging in traffic is to attract the attention of users. If you want to use your content to attract users to click, then you need to understand the needs of users and produce content from the user's point of view. All the needs of potential users are basically reflected in the form of search keywords.
How to find the keywords that these users search for in the travel industry?
The first step is to identify the core keywords for your business.
For example, "Hangzhou Tourism", "Overseas Tourism", "Group Tourism" and so on. Note: This should be based on your own resources, for example, you are good at doing a certain city or a certain category of tourism, but do not use "tourism" as your core keyword!Unless you're Ctrip, where are you going to be a travel platform.
The second step is to put these core keywords into the Xiaohongshu search box and sort out the drop-down keywords corresponding to the core keywords.
It's best to use the Xiaohongshu app, I'll take the screenshot of the PC side as an example, the picture below).
This method is also called word search, and the search box drops down these words to represent the words that users often search for.
By the way, a little trick, the closer the words to the core keyword drop-down mean that the more users search, the more traffic for simple understanding, hehe.
Of course, if you don't like the hassle of searching, you can also use third-party tools. For example: Xiaohongshu keyword search volume query, drop-down word analysis 5118SEO tool. If you feel that the search volume of the 5118 tool is not accurate, you can also go to the Xiaohongshu Spotlight Platform to find words in the background of the paid background.
Of course, Topol SEO recommends that you do it manually. Why?Because you can see what the top-ranked content of these words looks like, and it will be used later in Xiaohongshu content planning.
2. The SEO layout of Xiaohongshu keywords in the tourism industry.
We will classify the keywords sorted out in the first step, and filter out which keywords you need to layout, which words determine the topic of your later notes and how to lay out these words. If you are doing local traffic, some keywords in the same city must be used.
For example, Hangzhou, and even Hangzhou's West Lake District, etc. Where is the SEO layout of Xiaohongshu keywords in the tourism industry?I'll take a screenshot as an example, which can be laid out in five places, the most important being the title, content, and hashtags.
By the way, there are two small cores here: one is that if you are not **note, it's best to write at least 300 words or more in that**note copywriting, and the other is that keywords can't be stacked in the title, and the keyword density in the content must be moderate!
3. The content planning of Xiaohongshu notes in the tourism industry.
By digging out the search keywords for user needs, you already have a general understanding of the user's content preferences. At this time, you can analyze potential benchmark user accounts, and you can also collect and sort out the corresponding popular notes under each keyword.
For example, screenshot of the previous Poplar SEO Xiaohongshu training camp students' assignments:
You can list them from cover highlights, title attraction points, content structure, SEO layout, and note data.
For example, if you go to see the cover, you will see the shooting composition, shooting scene, content layout, etc.;Look at the title to see the keyword layout and what keywords attract users to click;Looking at the content of the copy, what you look at is the layout of keywords, the position in the content and the structure of the entire note writing framework.
Above, by looking at the notes of a few more peers, I believe you can definitely see whether this note is written by a tourist or a drainage post written by your peers. If you can't even see this, you're definitely not a travel industry practitioner!Peers are your best teachers!
4. Optimize the SEO of notes around the keywords of user needs to improve the ranking of note keywords.
Xiaohongshu notes SEO optimization is mainly divided into two stages: pre-release and post-release.
The pre-release optimization is mainly seen in the Xiaohongshu SEO keyword layout mentioned in the second point, and the layout should be at least in the title, content and tags.
If you want to do intra-city traffic, you must mark the same city tag in your notes, mark the same city tag when the cover picture is published and uploaded, and mark the same city location before clicking publish.
The SEO optimization of Xiaohongshu after the release of the note is mainly to look at the ranking of the note under the search keyword of the user's needs. For example, search for "Hangzhou Travel Day Tour" to see if your notes are in the top 10. The higher your note, the greater the probability of being clicked by users, and the greater the search traffic it will bring you.
If you don't have a note at all, it means that your first job is not in place, which is to let the notes be included in Xiaohongshu!How to represent the inclusion, use the full title of your Little Red Book to search, if there is one, it will be included. As shown in Fig
If your notes are ranked very low, it means that the notes have not come up yet, remember the core points of Xiaohongshu's SEO, and do some real data for Xiaohongshu within six hours of Xiaohongshu's release. In addition to the title and content tags, the most important things in Xiaohongshu notes are reading, liking, favorites, **comments, etc. In the past, it was the largest proportion of **, but now it is a comment, and people who know understand it.
In addition, I would like to add here that in addition to using your own account to make multiple note rankings, you can also lay out your notes through Xiaohongshu talents. Of course, this is one of the ways to pay, and I will talk about it below.
The combination of Xiaohongshu paid delivery in the tourism industry.
Let's start by saying that Topol SEO is not very good at paid delivery, and it is not a kryptonite player, and I believe that neither are you. However, paid delivery can help us test the content of Xiaohongshu and whether it is suitable for promotion.
There are three specific ways to play Xiaohongshu's paid delivery:
The first type: Amateur Xiaohongshu account posts layout keywords, which are mentioned above. You can go to Dandelion, the official platform of Xiaohongshu, to find talents, or you can directly contact the amateurs on Xiaohongshu.
The second type: Xiaohongshu fries delivery notes, this is suitable for individual small players, and enterprises can also try it. Poplar SEO feels that this is probably the best way to combine Xiaohongshu SEO. You can use Xiaohongshu fries to add real data to Xiaohongshu notes 6 hours before they are published, and you can also test whether your notes are marketing, with marketing is not delivered, for example, screenshots.
Of course, Poplar SEO has not voted for fries yet, and it may be cast in the future, hahaha.
What, you still have to ask me where the fries are put in?It seems that you may not have really played Xiaohongshu Delivery, and there is [...] in your notesClick more and it will come out.
The third type: open the Xiaohongshu spotlight platform, which is generally only available to enterprises, and individuals cannot open an account.
This kind of account is generally 5000 to open an account, and some people say that at least 2000 can be opened, which is generally **Shangha. You can open an account, Poplar SEO suggests that you must vote, be sure to invest in keyword search traffic, not in information flow recommendation traffic, because the former is good to convert.
About the author: Poplar SEO, focusing on SEO for ten years, is a practical school of SEO traffic on the whole network, and has in-depth research on the precise drainage of the Internet. The whole network has the same namePoplar SEO