Text丨Liquor Industry Team (ID: jiuyejia360).
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Wuliangye's "Harmony Culture" shines at the National Corporate Culture Annual Conference.
On December 15, the National Corporate Culture Annual Conference (2023) with the theme of "Shaping Excellent Corporate Culture and Gathering the Power of Enterprise Development" left Beijing for the first time and was held in Yibin, Sichuan, aiming to comprehensively promote new ideas and methods for the construction of corporate culture, enhance the soft power of corporate culture, and promote enterprises to achieve higher quality and higher level of development.
At this annual meeting of corporate culture, Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.), talked about the connotation of Wuliangye and the beauty of culture, and contributed enterprise wisdom, enterprise solutions and enterprise strength to accelerate the construction of a cultural power in China.
The only one in the wine industry
Wuliangye won the special prize of cultural achievements
Culture rejuvenates the country and prospers, culture is strong, and the nation is strong. "The report of the 20th National Congress of the Communist Party of China clearly pointed out that to build a modern socialist country in an all-round way, we must adhere to the development path of socialist culture with Chinese characteristics and enhance cultural self-confidence.
It has become an urgent need for all walks of life to build a corporate culture system with the characteristics of the times and in line with the actual situation of the enterprise based on Chinese culture, learn from and absorb the world's outstanding cultural achievements, internalize the advanced corporate culture in the heart, solidify it in the system, and externalize it in the line, and promote the high-quality development of the enterprise with the corporate culture. Therefore, there is a national corporate culture annual meeting.
It is reported that the annual meeting released the "National Enterprise Culture Outstanding Achievements", this activity is the first 2009 announced to clean up the standard evaluation of the standard commendation activities reserved project, is a key brand project of the China Federation of Enterprises, held every two years. Among them,Wuliangye won the "2022-2023 National Enterprise Culture Outstanding Achievement Special Award", becoming the only liquor company to receive this honor.
At the annual meeting, the heads of well-known enterprises such as Wuliangye Group, BOE Technology Group, China Railway Co., Ltd., China Nuclear Industry Group, and Chery Holding Group shared their views on the construction of corporate culture in the new era.
Zeng Congqin said in his keynote speech at the annual meeting entitled "Continuing the Cultural Context of Five Grains and Writing a New Chapter of Harmony and Beauty" that culture is the blood of the nation, the spiritual home of the people, and the source of energy for the enterprise to stand tall for a hundred years and build an everlasting foundation. "In recent years, Wuliangye has always adhered to the quality-based, culture-casting, integrity and innovation, and put forward the Wuliangye Hemei cultural concept of 'harmony and symbiosis, beauty and beauty'. ”
Zeng Congqin interpretedand beauty cultureFive connotations
"Harmony" is the root and soul of Wuliangye, which expounds Wuliangye's cultural proposition, value orientation and spiritual identity. At the annual meeting, Zeng Congqin comprehensively interpreted the five characteristics of Hemei culture.
Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.).
Wami culture is a continuous culture. Wuliangye's liquor culture has been inherited for more than 4,000 years, and the reputation of agar has been passed down from generation to generation, and it has also inherited the "double national treasures": the ancient cellar pools of the Yuan and Ming dynasties, which have been in continuous production for nearly 700 years, and the extreme traditional brewing technology of Wuliangye "1366".
Harmony culture is a culture of integrity. Wuliangye keeps the integrity of traditional culture and inherits Chinese civilization", which is the foundation of the worldand, the world's way of attainment", the formation of "noble monks" inclusive bearing;Keep the traditional skills, follow the "planting, brewing, selection, aging, blending" wine five-character formula;Keep the tradition of ingenuity, and pursue the ingenuity spirit of "choosing one thing for a lifetime".
Harmony culture is a culture of innovation. So far, Wuliangye has built 7 national innovation platforms and 6 provincial and ministerial innovation platforms, ranking first in the industry in terms of the number of innovation platforms, and has won 13 international leading achievements, more than 20 scientific and technological progress awards at the provincial and ministerial level and above, more than 30 major scientific and technological innovation achievements, and more than 1,800 patents. While continuously deepening wine body innovation and process innovation, it has made frequent appearances on top platforms such as APEC, Boao Forum for Asia, CIIE, World Laureates Forum, and Chain Expo, creating a number of cultural IPs.
Harmony culture is a harmonious culture. Wuliangye has the harmony of the five grain formula, the harmony of the comprehensive taste of wine, and the harmony of the unity of nature and man.
The culture of harmony is a culture of sharing. In addition to creating happiness for employees and creating beauty for consumers, Wuliangye has implemented a total of 21 cash dividends since its listing, with a cumulative dividend amount of more than 76 billion yuan, and has also shared the fruits of development and actively carried out charity and public welfare undertakings.
It can be seen from Zeng Congqin's interpretation that a glass of Wuliangye wine, the whole life cycle runs through harmony, points to harmony, and highlights harmony, which is the cultural sublimation of heaven and earth creation and the materialization of moderation and beauty.
Share the culture of harmony with the world, fightDoneWorld-classEnterprise
Wuliangye Group continues to enrich the connotation of the times of Wuliangye's corporate value concept system, combines the excellent traditional Chinese culture with modern commercial civilization, refines the concept of 'harmony and beauty' with contemporary value and world significance, cultivates brand cultural heritage, digs deep into the content of brand culture, and precipitates the formation of a unique 'harmony culture'. Zhu Hongren, Secretary of the Party Committee, Executive Vice President and Secretary-General of the China Enterprise Confederation and China Entrepreneurs Association, said in the report of the annual meeting.
Zhu Hongren, Secretary of the Party Committee, Executive Vice President and Secretary-General of the China Enterprise Confederation and China Entrepreneurs Association.
It is not difficult to see that it has become a consensus that Wuliangye cultivates the soul of the industry with "harmony culture". In the process of accelerating the construction of a world-class enterprise with excellent products, outstanding brand, leading innovation and modern governance, Wuliangye is sharing the culture of harmony with the world, and firmly being the guardian, inheritor and promoter of the excellent traditional Chinese culture and the common values of all mankind. Because of this, Wuliangye has injected more harmony into the development of Chinese liquor and even the world's liquor, and its brand value has been continuously thickened.
Since the beginning of this year, Wuliangye's brand reputation and international influence have continued to rise, and it has been ranked at the top of many brand lists. In the 2023 (20th) "Top 500 World Brands" list released by the World Brand Lab a few days ago, Wuliangye has been selected for 7 consecutive years, and its brand ranking has risen 12 places from last year, ranking 227th, becoming the fastest rising brand in the food and beverage industry.
At the new starting point, Wuliangye will continue to practice "harmony planting", "harmony brewing", "harmony blending", "harmony marketing" and "harmony life", advocate the cultural concept of "harmony and symbiosis, beauty and beauty", establish an industry benchmark and strive for a world-class brand in high-quality development.