On December 20th, the new product launch of the Chinese version of the "DK Children's Encyclopedia" jointly organized by New Oriental Dayu Culture and China Encyclopedia Publishing House (hereinafter referred to as Encyclopedia) and DK Company of the United Kingdom was held in Beijing. As a classic children's encyclopedia, the first edition of the Chinese edition of "DK Children's Encyclopedia" has undergone 103 printings, and the China Encyclopedia Publishing House has greatly updated its content, and at the same time, with the help of New Oriental Dayu Culture, it has launched an on-demand version for the first time, realizing the double upgrade of "content + form" in the Chinese version of the book in the past 13 years.
DK Children's Encyclopedia "Chinese Edition Reading Set New Product Release Ceremony)
DK UK is known worldwide for the quality of its content. Encyclopedia of China Publishing House is one of the largest and most important partners of DK in Asia. New Oriental and China Encyclopedia Publishing House have a long history of cooperation, and the two sides have worked together to create high-quality teaching and auxiliary materials for overseas study examinations. This time, the two parties once again joined hands to launch the DK Children's Encyclopedia Chinese Edition Reading Kit, aiming to jointly promote the distribution and dissemination of global high-quality encyclopedia books in China through the upgrading and innovation of content and form.
Zhou Chenggang, CEO of New Oriental Education & Technology Group, delivered a speech on the spot).
It is understood that New Oriental Dayu Culture is the only official designated reading brand of the Chinese version of "DK Children's Encyclopedia". Zhou Chenggang, CEO of New Oriental Education & Technology Group, said in his speech: "Reading is an important way for children to broaden their horizons. The integration of the on-demand reading function brings a different reading experience to the encyclopedia, presenting the content of the book in a three-dimensional way combining audio-visual and audio-visual, which not only conforms to the child's nature and growth characteristics, but also stimulates the interest in reading. Encyclopedia of China Publishing House and DK UK are both publishing companies that I admire very much, and it is a very meaningful thing for us to join hands today to give full play to our respective advantages, help each other and achieve each other. ”
Liu Zuochen, President of the Encyclopedia of China Publishing House, delivered a speech on the spot).
Liu Zuochen, President of Encyclopedia of China Publishing House, said in his speech: "Encyclopedia is very pleased to join forces with New Oriental to reach a new cooperation in promoting students' reading and improving students' comprehensive literacy. The DK Children's Encyclopedia Chinese Edition Reading Set released this time can be said to be a high-quality reading product with Chinese characteristics, international vision, and multi-dimensional integrated publishing, hoping to help young people's quality education and smart reading. ”
It is reported that "DK Children's Encyclopedia" is deeply loved by children for its authoritative knowledge and vivid and interesting visual presentation. Since its inception, the book has been translated into 19 languages, sold 2 million copies worldwide, and sold 1.3 million copies in Chinese, becoming the first choice for Chinese children to learn Xi knowledge.
DK Children's Encyclopedia is one of the flagship products of China Encyclopedia Publishing House. According to reports, the reading kit jointly launched with New Oriental is the first large-scale update of the Chinese version of the book in 13 years, and the number of updated pages exceeds 80%. The book compiles scientific and cultural knowledge in 13 knowledge categories such as astronomy, geography, history, politics, and biology in the form of a comprehensive collection to guide children to explore the world independently, help them build a complete knowledge system, and easily master more than 2,000 knowledge points. At the same time, in conjunction with the New Oriental Reading Pen, a large number of reading extensions have been added to make reading more interesting and informative.
Zhang Qian, senior project manager of New Oriental Dayu Culture, demonstrated the reading function of "DK Children's Encyclopedia".
At the press conference, Zhang Qian, senior project manager of New Oriental Dayu Culture, introduced in detail the highlights of the Chinese version of the DK Children's Encyclopedia, in addition to professional content and distinctive visual design, "localization" is also a major feature. The set especially adds local Chinese knowledge such as the Chinese space station, the "giant panda in the water", and Chinese art, which is closer to the school and Xi life of Chinese children, and helps to enhance their understanding of the motherland and national pride.
DK Children's Encyclopedia adds new achievements in Mars exploration such as China's "Tianwen-1".
The addition of the "on-demand reading" function has greatly improved the reading experience of DK Children's Encyclopedia. With the help of the New Oriental Reading Pen, young readers can hear various vivid and interesting sounds such as running water, object burning, and ** can play, assist in understanding popular science knowledge, and can also expand more encyclopedia knowledge and background content through the click reading expansion button, so as to achieve independent reading and immersive reading. "The New Oriental Reading Pen expands the reading audience of DK Children's Encyclopedia to preschool, helping more curious children to cross the threshold of words, get close to all things, and perceive the world. Zhang Qian introduced.
New Oriental Reading Pen Reading List).
In recent years, New Oriental has continued to make efforts in the fields of quality education and smart education, empowering education with science and technology to promote the all-round growth of children. As a high-quality content publishing brand under New Oriental, Dayu Culture continues to explore and accumulate experience in the model of "content introduction + product innovation". In the future, the two sides will continue to work closely together to help more international high-quality popular science books enter Chinese families and jointly promote the sustainable development of China's children's science popularization.