On January 5, the "China's new generation of pure electric flagship" Galaxy E8 was officially launched and started to be delivered simultaneously, with a new car of 17580,000 yuan-22The ** of 880,000 yuan has reached a new height in the field of intelligent pure electric vehicles, and Geely once again shouted a subversive slogan at the event site, which was called "the first volume of pure electric vehicles in 2024" by netizens.
On the same day, W Power interviewed Fan Junyi, general manager of Geely Automobile Sales Company, and Yi Xinyu, executive vice president of Geely Brand Research Institute, and the whole interview was very informative, mainly focusing on the keywords of "confidence", "subversion" and "2024".
Galaxy on the table. Time flies. In February last year, also at the Hangzhou Olympic Galaxy Center, Geely released the Galaxy new energy series, which has become a model for traditional car companies to transform into new energy in the past year. In the words of netizens, "Galaxy series products have been put on the table in the entire new energy industry". In this regard, Fan Junyi said that Geely's "first step" started very well in his prediction, "I also think that Galaxy will be able to go to the table and will be able to squeeze into the first camp of the entire Chinese new energy market." ”
First of all, the Galaxy series sold nearly 100,000 in only 7 months, creating Geely's only Galaxy speed, and also fulfilling the promise of "only making the best value new energy vehicles". Second, all channels of Geely Galaxy are independent sales and independent exhibition halls, providing users with an independent and high-quality experience. Third, the sales volume of Geely Galaxy has increased month-on-month every month, and the most fundamental reason is that it has won the hearts of users.
And what about the next second step?Fan Junyi said that this was Geely's problem last year.
First of all, Geely Galaxy will adhere to the strategy of joint development of hybrid + pure electric vehicles. In terms of products, in addition to hybrid products, pure electric products will also continue to develop. In 2024, Geely will also deploy a variety of pure electric and hybrid products.
The second is technology, Geely Galaxy has been able to get to this day with several key points, the first is the strong R&D capability of the entire Geely Group behind it, and the second is the manufacturing ability. In Fan Junyi's view, many companies have an advantage in producing multiple products in one manufacturing base, but they have disadvantages in terms of quality control, but Geely's manufacturing bases are all over the country, and quality control has an absolute guarantee.
For example, the Galaxy E8 announced the Geely Safety Experimental Center on the day of its launch, and it will be disclosed to the industry in the future to share Geely's scientific and technological achievements in the field of security.
The fourth is the user, Geely has always insisted on walking with the user, market-oriented, user-centric, this Geely has been talking about many years ago, and has done so.
From Mr. Fan's mouth, it is not difficult for us to see the logic behind the speed of the galaxy. The "Galaxy on the table" that we easily said is actually Geely thinking about every aspect in front and doing it in the front.
Let's talk about disruption. We often hear the word "disruptor" at today's launch conferences, and in my opinion, the slogan is far more important than the actual meaning. In my impression, the last one will subvert into action, the real change of the industry pattern is Geely's Xingrui, its "subversion" lies in the performance, configuration, size of the joint venture car "just enough" standard, but also since then Chinese users began to buy a car balance to tilt independently.
Now that the Galaxy E8 has been subverted again, what is the difference?
Yi Xinyu explained that the subversion of the Galaxy E8 is not only a subversion of the mainstream pure electric, but also a superreplacement of luxury oil vehicles. The confidence of subversion first comes from the product, and in his opinion, this pure electric flagship fully meets the needs of a class of people.
For example, the design adds Chinese cultural elements and heritage, and integrates the user's cultural self-confidence in itThe interior gives the world's leading styling design - 45-inch 8K unbounded smart screen, which gives many middle-class people a reason to buy a Chinese brand flagship car;Easy to drive, Galaxy E8 is the most comfortable 5-meter pure electric car to drive, so that the "person and vehicle at the same frequency" do not get motion sickness, and the adjustment of the vehicle suspension is also comfortable;Safety comes first, including the layout of the cabin, the strength of the threshold, the structure of the entire clover, the safety of the battery, and the frame, all of which are about twice the national standard, which is Geely's respect for flagship usersIntelligently matched with Qualcomm Snapdragon 8295 flagship cockpit chip and 45-inch 8K unbounded smart screen, through some twisting and cross-screen applications, hundreds of screen segmentation and display situations can be realized.
And another subversive confidence lies in **. Fan Junyi said, "In the current era, if you pay attention to the **, you may be biased, and the ** war is completely contrary to us." We hope to provide you with mainstream, intelligent and high-value cars in the mainstream market segment and the mainstream mass market. ”
We set this price with our own considerations, and it is my ambition to be the first in China's current level. "Today's Chinese new energy companies are facing the contradiction between profitability and scale, and after the industrialization and scale of all products, the cost will naturally come down. Geely's solution is to use technology to solve this contradiction. Fan Junyi shared a small story, "When setting the price, Mr. Yi said it was this**, I said no, Mr. Yi said okay, I'll see if there is a possibility of another drop in technology." ”
Another support for this ** is the huge procurement system, Geely because of its global procurement capabilities, coupled with the L7 and L6** business partners believe that Geely Galaxy can increase the volume, and the low price they give contains enough confidence in Geely.
Galaxy E8** is very volatile, based on the ambition of "being the first in China's current level", and the result of the efforts of Geely's R&D team and business partners with the same goal.
1.9 million in full force.
Looking back on 2023, the Geely brand has completed a double breakthrough in new and value, with annual sales exceeding 1.68 million units to set a record, exceeding the annual sales target of 1.65 million units. Among them, new energy has repeatedly set records, moving from "comprehensive acceleration" to "comprehensive deepening". New energy exceeded 60,000 units in December, a year-on-year increase of about 36%, and a new high for 11 consecutive months. The annual sales volume of new energy vehicles was 487461, a year-on-year increase of more than 48%.
Fan Junyi attributed such achievements to three points, the reorganization and merger of the product series, and the maintenance of the oil truck base and the upper volume of the galaxy. In his opinion, these are also the core of the 1.9 million sales target in 2024.
In 2024, half of the success will be achieved to stabilize the market share of oil vehicles. The current sales volume of L6 and L7 is still growing steadily. Now the Galaxy E8 is coming, bringing oriental aesthetics, safety heritage, supercar performance, and unbounded intelligence to the mainstream market, and becoming the first choice for users to buy mainstream pure electric vehicles. ”
Soon, Geely will also launch other Galaxy products, self-developed a new generation of 11-in-1 intelligent electric drive, as well as distributed wheel side electric drive, so that mainstream products can also have "tank U-turn", as well as a new generation of CTB technology, self-developed new formula batteries and other top new energy technologies, bringing the best value experience.
In addition to products, Geely will launch new technologies and achievements such as a new pure electric architecture, a new electric drive, a self-developed battery, an AI intelligent cockpit, a city commuter NOA, and a satellite. In terms of system ecology, Geely will share the Group's energy replenishment ecosystem, improve Geely's "space-ground integration" intelligent mobility ecosystem, continue to deepen the transformation of new energy and intelligence, accelerate globalization, and build a strong intelligent electrification system.
The market in 2024 is full of variables, and Fan Junyi explained to everyone, "We will go all out to achieve the sales target of 1.9 million vehicles." ”