Original title: Traditional culture gives wings to Chinese roaming.
Worker**-China Labor Network reporter Deng Qifan correspondent Wang Jialin.
At the same time, the 2023 AIG Global Animation Game & Digital Interactive Entertainment Industry Expo also came to a successful conclusion in Chengdu recently. The expo attracted more than 100 enterprises from emerging cultural fields such as animation, games, and e-sports, such as Chaoxi Lightyear, Razer, War of the Three Kingdoms, AG Super Play Club, and Gaohe Automobile, with a total exhibition area of more than 20,000 square meters.
After 2000, China's roaming industry ushered in a special era, with the export of China's excellent animation works and game products, more overseas young people came into contact with Chinese culture, and unlike their parents' generation, they were able to read Chinese stories more deeply and feel its spiritual core. Luke Tuttoney, Head of Digital Art Visual at CAIS, who has been working in the field of roaming for many years, shared his insights on the current development of the roaming industry and was pleased with the rapid development of China's roaming industry.
Through the efforts of several generations of Chinese animators and gamers, the flower of Chinese culture has slowly blossomed internationally, forming many masterpieces. For example, the game "Naraka: Bladepoint" was born out of traditional culture, and by restoring the characteristics of Chinese martial arts movements and weapons as much as possible, it has created a martial arts world full of national style, which has won praise from players. Zhong Yuanbo, chairman of Chengdu Animation and Game Association and professor of Chengdu University, also shared the connection between Bashu culture and the inspiration for the creation of works, such as the cute and cute "enchantment beast" in the movie "Nezha's Demon Boy Descends to the World", whose appearance is reminiscent of Sanxingdui cultural relics and catches the audience's attention. Many experts believe that traditional Chinese culture should receive more attention in the roaming industry.
At the meeting, the Global Times Research Institute also released the "Research Report on the International Communication Influence of Animation Travel", which presented the development status of related industries in the global market, and demonstrated the effectiveness and current challenges of China's animation, game, and cultural tourism industries.
Huang Xiaoxin, Secretary of the Party Committee and Vice President of the China Academy of Press and Publication, said that digital technology has given wings to the creative transformation and innovative expression of China's excellent traditional culture, allowing more and more cultural heritage and products to be presented to the public in a more accessible and sensible digital form.
Yu Jijun, director of the Enterprise Supervision Department of the People's Society, said at the meeting that the main organizer of the conference is the "Irony and Humor" newspaper, as China's longest-published comic professional newspaper, "Irony and Humor" newspaper has carried out in-depth exploration in the study of the development of the animation industry in recent years.
At the meeting, the "Global Roaming Brand Overseas Communication Plan" was officially launched. The plan aims to promote brand upgrading and industrial upgrading, so that China's roaming industry can grow faster, stronger and bigger. Nine companies, including NetEase (Hangzhou) Network, Chengdu Xishanju Interactive Entertainment Technology, and Hangzhou Xuanji Technology Co., Ltd., were awarded the title of "Pioneer of the Global Roaming Industry".
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