As a blockbuster work of Buick's transformation to new energy, Buick E5 still failed to shoulder the heavy responsibility.
On the eve of this year's Shanghai Auto Show, the Buick E5 based on the Aoneng platform was launched, with a price range of 2089-27.890,000 yuan. **As soon as it came out, many people felt that Buick was really "flipping the table", after all, this is a medium and large pure electric SUV, and it is not the "oil to electric" model we know, and the pure electric car of the joint venture brand is almost sold to the same as the fuel car**, which is enough to prove how sincere it is.
Aside from these things, this car is also very willing in terms of configuration, the entry model is equipped with L2 level assisted driving, and the whole system is equipped with a 30-inch central control screen as standard, and the car machine is also equipped with 8155 chips. As for the most important range of electric vehicles, the maximum range of Buick E5 can reach 620km, and the range data itself is relatively good.
Therefore, for the Buick E5 car, many people feel that it has the hope of leading Buick to fight a way in the field of new energy.
From the point of view of sales, Buick E5 was still the first to go all the way at the beginning, and in September of the "Golden Nine and Silver Ten", Buick E5 hit a new high in sales, reaching 4868 units. Unexpectedly, the Buick E5 fell rapidly in the last two months, selling 1,693 units in October and 1,221 units in November. Half a year after a new car was launched, sales did not rise but fell, why?
First of all, in the face of endless competitors, Buick E5 is still lacking in many aspects. For example, in the exterior design, it does not capture everyone's aesthetics, you look at the electric cars that sell well on the market, which car design is not recognizable enough?On the contrary, the design of Buick E5 is mediocre, and it can be said that it is very different from another Ruige created by the Autonen platform, which is not at all like the appearance of a 250,000-level electric car, and it can even be said that it seems to be still in the previous era.
At the same time, the interior atmosphere of the Buick E5 is also lacking, and the overall atmosphere is very simple but not luxurious. Looking at the configuration again, although the Buick E5 is still quite rich, this is not enough to see in the new car-making forces. Take the top version of Buick E5 and the entry version of Xpeng G9 to compare, the difference between the two is about 30,000, but the difference in configuration is not one or two points. You know, it is also a medium and large SUV, Xiaopeng G9The intelligent configuration is almost full, and the whole system is equipped with L2 level assisted driving as standard, which is more than Buick E5 top configuration road traffic sign recognition, fatigue driving tips, remote parking, automatic lane change assistance, tracking reversing, uphill assist, steep hill descent and other functions.
And as a medium and large electric SUV, do you dare to believe that the Buick E5 is equipped with an electric trunk on the top model?That's a bit too much!Not to mention that with the popularity of camping tourism now, many electric vehicles have the function of external discharge, after all, it can be said that it is very convenient for the whole family to go out to play, but Buick E5 is not carried, that is to say, this car is empty with large size space, and there is still some lack of practicality, so not to mention large refrigerators and large sofas.
In addition, the Buick E5 has angered many consumers recently. The reason is that on October 20, Buick E5 launched an entry-level model, and the official guide price is only 16990,000, a decrease of 3 compared with the initial entry-level model90,000 yuan. This makes the old car owners dissatisfied, because they believe that the appearance, platform, and power of this newly launched entry-level model are the same, and only the configuration rights and interests are different, so although it is not a direct official drop, it is also equivalent to an official drop in disguise.
It is worth noting that when Buick E5 was only launched, it also launched the "user purchase insurance rights", which also led to the embarrassment of Buick today. From its point of view, the official guide price of the old model has not changed, and there is no official reduction;From the consumer's point of view, this is obviously a lower-equipped model launched in order to improve the cost performance, and it is understandable that people are not happy. In addition, Buick's brand influence in China is also declining, which is tantamount to "adding insult to injury".
Write at the end
In today's automobile market, we have to admit that the user is the dominant one, especially for some emerging brands and traditional car companies that are transforming, it is easy to cause trouble if the owner is angry, and at the same time, it will be covered with a layer of dust for the development of the future brand, and today's Buick E5 is a bit embattled, and it is estimated that the next road will not be easy.
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