Although most people in China still tend to choose imported wines in their preference for wine, imported wines do not have a very strong market advantage in competitiveness, and only a small number of them can be like fish in water in the market
No brand looks at luck. The most important thing for most imported wines is to promote their own production areas and wineries, but most people in China do not know much about the development history of wine, and it is difficult to completely distinguish the differences between different production areas and different wineries, so few people can really say what is the difference between those top wineries in addition to **. Then it is very casual when it comes to developing the market.
See**. Because consumers are relatively sensitive to **, the use of low-price sales model can obtain a certain market space, at the cost of sacrificing the quality of wine, and even the situation of fake and inferior wine passing off as famous wine. This will also lead to many people starting to have a certain problem with imported wines.
Look at the channel. Some brands still prefer to use imported stores or some high-end commercial buildings or even self-built brand stores for sales, so that they cannot reach most customers, and the simplification of channels will also lead to sales bottlenecks. So now many importers have begun to focus on promoting online channels, by building a new ** matrix to help sell wine.
As long as the quality is high, there will be fans, which is the confidence of imported wines, but at the same time, it is necessary to pay attention to the characteristics of the Chinese market, and it is easy to wrestle if the tone is too high.