Editor's Choice
Target audience: entrepreneurs, managers, entrepreneurs, ** departments, investors, business school professors.
1.BOE's 30-year development history is a history of growth of a global display leader, and a history of industrial changes in China's semiconductor display industry from 0 to 1, from scratch, from large to large, from large to strong, and fully participating in global competition and cooperation. BOE led China's display industry to break the "less screen" dilemma in China's semiconductor display field, walked out of its own semiconductor display industry, and took greater steps towards the transformation of the Internet of Things.
2.As a leading enterprise in the domestic semiconductor display industry, BOE has reached the industry-leading level in terms of enterprise operation, industrial layout, market products, innovation drive, management empowerment and other aspects. This book analyzes BOE's innovation in enterprise management, technological innovation, organizational culture, strategic decision-making and other aspects, and reveals the deep reasons why BOE takes semiconductor display technology as the origin, passes through the industry cycle, and realizes the upgrading of enterprises and continues to grow and leap.
3.Chinese technology companies are faced with propositions such as economic cycles, strategic choices, digitalization, and intelligence. In the digital era, BOE has successfully opened up new growth space with the transformation strategy of "screen of things" and has become a pioneer in the industry's Internet of Things innovation. This book takes BOE's "screen of things" as an example, focuses on the innovative elements of the Internet of Things industry ecology, and puts forward the "enterprise strategy ascension model", which provides a reference and reference for the growth and leap of global technology enterprises, display and related industries in the era of the Internet of Everything, and has important reference significance for many local Chinese technology companies with strategic ambitions.
4.Chen Yanshun, chairman of BOE, Liu Qiao, dean of Guanghua School of Management, Peking University, gave a preface, Ouyang Zhongcan, academician of the Chinese Academy of Sciences, Li Jizhen, vice president of Tsinghua School of Economics and Management, Xue Zhaofeng, a well-known economist, Wan Biao, chairman of Glory, He Gang, editor-in-chief of the Chinese edition of Harvard Business Review, Liu Donghua, founder of Zhenghe Island, Liu Dong, executive director of China Electronic News, Zhu Wuxiang, professor of the Department of Finance of Tsinghua University School of Economics and Management, Yang Xuecheng, professor of the School of Economics and Management of Beijing University of Posts and Telecommunications, and Wang Sai, CEO consultant, and others.
100 help planIntroductionDisplay is everywhere, the screen has become an important scientific and technological product for human survival, and almost all human scientific and technological progress after the fourth industrial revolution is inseparable from the screen.
From the perspective of economics and management, this book completely interprets the transformation process of China's display industry from a third-party perspective. In the past 30 years, BOE has achieved from catching up to surpassing in the field of display, and has advanced insight into the market prospects of the future "Internet of Everything", and opened a new road of transformation of "screen of things", and the great success achieved is not only the company's own achievements, but also has made important contributions to the development of national strategic emerging industries and China's digital economy.
This is a history of China's display industry from scratch. This book comprehensively shows BOE's 30-year development history, as well as the continuous growth experience and innovation in the display industry, and deeply analyzes the fundamental logic and formula behind a series of key strategic decisions of BOE, as well as the successful road to transformation into an innovative enterprise of the Internet of Things.
This is a work that learns Xi "stepping stones" of scientific and technological progress and business wisdom. In the wave of technological innovation and strategic upgrading, BOE has always maintained respect for technology and insistence on innovation, leading China's display industry from "everything is displayed" to a more magnificent new era of "display connecting everything", and continuing to write a new chapter of high-quality development in the process of creating a world-class demonstration enterprise.
This is a work that guides the vane of the coordinated development of the industry ecology in the future. The rise of China's display has laid the groundwork for the concentrated take-off of multiple industries, and the "enterprise strategy ascension model" extended by the innovative practice of the "screen of things" strategy provides a useful reference for technology enterprises to pass through the cycle and achieve leaps in the new digital era.
About the Author
Wang Yue. Chairman of Lianjie, a well-known domestic innovation strategy scholar and industrial investor, is the founder of New Bookstore. He is also a Cornerstone Fellow of Harris Manchester College, University of Oxford, and a Fellow of Harris Manchester College, University of Hong Kong. He has published books such as "Innovation + Law" and "Transformation", and is the translator of "Enterprise Life Cycle".
Jiang Rong. Freelance writer, former general manager of mass product custom brand, public relations director of LeTV Pictures, and editor-in-chief and chief writer of China Business News. Focusing on innovative business models such as C2M and the digital transformation of traditional enterprises for more than 10 years, he has in-depth and unique insights into the evolution trend of e-commerce and enterprise innovation and transformation in China. He is the author of "C2M: A New Revolution in Future Business", the first book in China that comprehensively defines and systematically interprets the C2M model.
Table of Contents
Recommend the first order. Recommendation 2.
Foreword BOE 03
Part 1: The Road to Excellence.
Chapter 1 Who is BOE? 13
Chapter 2 Pioneering the "No Man's Land" 48
Chapter 3: The Giant's Causeway 86
Chapter 4 Starting from Excellence 130
Part 2 Growth Leap.
Chapter 5 Roadmap for Internet of Things Technology Innovation 151
Chapter 6 "Intelligent Manufacturing" and "Lighthouse" Innovation in the Wave of Digitalization 183
Chapter 7 Focusing on People's Livelihood and Laying Out the Healthy Track Across Borders 215
Chapter 8 "The Internet of Things" Reconstructs Industry Scenarios 248
Chapter 9 "The Internet of Things of Screens" Constructs a New Picture of Industrial Ecology 279
The third part of the screen of things.
Chapter 10 "The Internet of Things" - BOE's Strategic Upgrading 309
Chapter 11 The Formation of the "Strategic Ascending Model" 342
Chapter XII: The Power of Crossing the Cycle 373
Postscript: What to hold on to and what to give up.
Special thanks to you. Appendix Overview of BOE's 30 years since its establishment.
Wonderful book excerpts
Thirty years, we have walked together.
Chen Yanshun is the chairman of BOE Technology Group.
Looking back on the development history of science and technology enterprises in the past 100 years, there are always some companies that are at the forefront of the tide of the times. Since the 70s of the 20th century, a number of thriving American technology companies have emerged, such as Microsoft was founded in 1975, Apple was founded in 1976, Oracle was founded in 1977, Dell was founded in 1984, Amazon was founded in 1994, and Google was founded in 1998Throughout the development history of China's well-known technology companies, they also set sail during this time period, such as Lenovo was founded in 1984, Huawei was founded in 1987, Tencent was founded in 1998, and Alibaba was founded in 1999.
As Malcolm Gladwell summed up in his masterpiece "Alien", success is the product of history and circumstance, the crystallization of opportunity and accumulation. After nearly 30 years of experience in the industrial circle, it seems that this is indeed the case. An enterprise that can always stand on the top of the tide has three success factors: first, conform to the general trend, have a clear strategy and firm execution;The second is to respect technology, insist on innovation, and continue to lead;The third is management empowerment, cultural internal drive, and team winning. The greatest luck of an enterprise is to be able to seize the opportunity of the development of the times, take advantage of the momentum, gather momentum and strength, and achieve a great cause in the tide of the times.
BOE, founded in 1993, is lucky, the reform and opening up has given us a stage to display our talents, and the wave of informatization has helped us clarify the strategy of enterprise developmentBOE, which is rooted in semiconductor display, is difficult, we have chosen a difficult and correct path, insist on being an industrial person, and firmly take the road of independent innovation and industry serving the country. 2023 coincides with the 30th anniversary of BOE's founding, and the 30-year struggle process is inspiring, and the 30 years of eventful years have endured. Today's BOE is in a leading position in the industry in terms of enterprise scale and operation, industrial layout and development, market products and customers, as well as innovation-driven, cultural leadership, and management empowerment. Our development not only benefits consumers and the semiconductor display industry, but also makes important contributions to the development of national strategic emerging industries and China's industrial modernization. It can be said that the development history of BOE is not only the history of the struggle of all BOE people to inherit the excellent culture, adhere to innovation-driven, and commit to high-quality development, but also the history of China's semiconductor display industry from scratch, from large to large, from large to strong, and fully participate in global competition and cooperation.
Looking at the future and looking at the present, in today's rapidly changing technology, "what advantages will BOE win the future" is what I have been thinking about. From an external point of view, in the era of the Internet of Things, everything can be sensitized, interconnected, and highly intelligent, and technologies such as generative AI (artificial intelligence), cloud computing, big data, and the Internet of Things are rapidly integrated into subdivided application scenarios, and digitalization and intelligence are the general trend of innovation and development. From its own point of view, the port device is the first contact point of information interaction in the era of the Internet of Things, and the "screen" and its surrounding capabilities accumulated by BOE in the field of semiconductor display are undoubtedly the core advantages of our transformation into an innovative enterprise of the Internet of Things. Based on the above strategic thinking, BOE conforms to the times and industrial development trends, and pioneers the development strategy of "screen of things".
The core essence of the "Internet of Things of the Screen" is summarized in three sentences: more functions of the integrated screen, more forms of derivative screens, and more scenarios of implanted screens. "Integrate more functions" reflects the ability of technological innovation, so that the screen is no longer limited to display, but becomes a functional integration platform. "Derivation of more forms" reflects the ability of product innovation, through the improvement of product design, manufacturing process and other R&D and delivery capabilities, breaking the shackles of the form of the screen, and giving the screen more imagination. "Embedding more scenarios" reflects the ability of application innovation, by continuously expanding the ability of scenario innovation, deeply understanding customer needs, implanting display products and services into more subdivided scenarios, and promoting display ubiquity. In the future, we look forward to focusing on the core capabilities of "screen" and its surroundings, continuing to deepen innovation and cooperation with partners from all walks of life, building a collaborative ecosystem, empowering thousands of industries with "screen as a medium", and moving from "everything is displayed" to a broader era of "display connecting everything", and constantly promoting the upgrading of enterprise value.
30 years of exploration and practice finally brought together the wonderful chapters of this book. The book not only records the development path and innovation transformation trajectory of high-tech enterprises represented by BOE, but also integrates the strategic thinking and management wisdom of BOE people on the transformation of the Internet of Things. What is particularly commendable is that this book closely follows the change of innovation paradigm, shows the enterprise management experience and excellent corporate culture accumulated and precipitated by BOE for many years from a micro perspective, and is a representative work of China's independent innovation and technology enterprise management thought. It is worth noting that BOE's strategic upgrading model derived from the "screen of things" strategy has broadened the ideas for how Chinese technology companies can break through the industry cycle and find new growth opportunities in the current environment, and has strong reference value for the current and future development of enterprises.
Finally, I would like to thank the creators of this book, who have peeled back the cocoon in the massive data and detailed cases, and sorted out the exploration and practice of helping BOE to innovate and break through into a book for readers. At the same time, we are grateful for the opportunities of the times, the prosperity of the country, the development of society, the encouragement of partners, and the hard work and hard work of generations of industrialists, so that we can forge ahead and create new achievements!
Beijing, August 22, 2023.