With the grand launch on December 15, Tencent's TiMi Studio's self-developed "Yuan Dream Star" quickly became the new favorite of the market. Created by Timi Studios, the development team of Honor of Kings, this game topped the iOS free list just 90 minutes after its launch, and the paid list also climbed to sixth. Behind this achievement, in addition to Tencent's strong market positioning, it also benefited from the great attraction of the first batch of 1.4 billion yuan of ecological construction investment issued by Tencent
With its strong social attributes and rich content ecology, Yuanmeng Star quickly attracted a player base. As a game with outstanding social attributes, it relies on Tencent's WeChat and QQ traffic pools to effectively meet the social needs of players. At the same time, its huge investment in the content ecosystem provides strong support for the rapid development of the game and attracts more players to participate.
As a theme of leisure and entertainment, party games have a wide audience in the domestic market due to their relaxed and fun characteristics. The successful launch of "Dream Star" once again verifies the feasibility of this market model. The market potential of "Dream Star" should not be underestimated, and it is expected to achieve significant results in the number of MAU and UGC maps in the game.
Yuan Dream Star has announced collaboration with many well-known IPs, including "Honor of Kings", "Crayon Xiaoxin", "Kung Fu Panda", etc., and has obtained the genuine authorization of "Fall Guys" and "Human Defeat". The licensing and IP linkage of these classic games will further enhance the popularity of the games and contribute to the rapid growth of the number of users.
The successful launch of "Dream Star" is not only an effective proof of Tencent's game market strategy, but also demonstrates the strong market attraction and development potential of this game. With the support of Tencent, combined with its rich IP resources and strong social attributes, "Dream Star" is expected to become a new generation of national mobile games and lead the new trend of the market in the future. As the number of game users grows, related physical merchandise will also receive more attention, adding more elements to the game's ecosystem. Let's wait and see how "Dream Star" will continue to write a new chapter in the mobile game market.