The dining table for the elderly is open to the society to achieve "open source and reduce expenditure";Launched the "** Cuisine Theme Day" to achieve "small profits but quick turnover";Embed housekeeping services into pension stations to achieve a "reciprocal and win-win" ......Since the beginning of this year, the Beixinqiao Street Haihaicang Community Pension Service Station has promoted the development of more sustainable development and better services with "one station with multiple functions", and has taken the lead in taking a steady step in the market-oriented operation of pension service institutions in Dongcheng District.
Break the puzzle. Create "one station and eight squares".
Completed in 2018 with a construction area of 602 square meters, Haihaicang Community Pension Service Station is the largest and most comprehensive community pension service station in Beixinqiao Street. He Chong, head of the pension division of Beijing Santi Pension Care Group, the operator of the station, said: "The rent of the post station for a year needs nearly one million yuan. Before this year, the income of the post station mainly relied on the relevant subsidies. ”
The Haihaicang Community Pension Service Station undertook the service of 267 elderly home care beds in Beixinqiao Street, and signed contracts with 131 basic elderly care service recipients. Under existing support policies, the ** subsidy for the provision of these services does not guarantee sustainable development. He Chong said: "If we want to break through the bottleneck, we must further expand high-quality market-oriented services. ”
In April this year, the post station started to upgrade, while improving the overall environment and facilities, set up 8 functional rooms such as Leshifang, Lekang Fang, Lexinfang, Tesco Fang, etc., to build a "one station and eight squares" service layout, and introduce high-quality service providers to promote the "expansion and income" of post station services.
Self-hematopoiesis. The table for the elderly is upgraded to the community canteen.
At lunchtime, the old people's tables at the inn were full of diners, not only the elderly, but also many young people. Grandma Zhang, a resident of the community, and Xiao Zhang, an office worker, dine at the same table, and their plates are filled with different meals purchased from the light and multi-flavor areas according to their respective tastes.
He Chong said: "Since the table for the elderly has been opened to the public, it is common to see the elderly and young people eating together. "In the past, the senior table was open from 11 a.m. to 12:30 p.m. for lunch and from 4:30 p.m. to 6 p.m. for dinner. From May this year, lunch will be extended to 1 p.m. and dinner will be extended to 8 p.m.
He Chong introduced that most of the elderly are accustomed to coming to dine earlier, while young people generally come to dine relatively late, so that the spontaneous "staggered peak meal" also avoids problems such as long queues, slow meals, and waiting for meals, "Some elderly people want to talk and chat with young people, and they will deliberately come a little late." ”
In the past, the old people's tables were only open to the elderly, and they could barely maintain their business. Nowadays, the table for the elderly has been upgraded to "Le Shifang", which is open to the society, which not only attracts the surrounding office workers to come to eat, but also launches a group ordering service to improve the "hematopoietic" function.
Promote income growth. Link resources to expand the service content.
The reporter saw that in the community pension service station of the shipping warehouse, there is also a "hidden" "treasure" direct vegetable supply station, which is favored by the surrounding residents, especially the elderly.
At about 4 o'clock in the afternoon, Uncle Zhang, who came to buy ingredients, looked at the price of the day's vegetables at the vegetable station and said: "This white radish is only 6 cents, I went to the supermarket yesterday to see that I still got 1 yuan, give me a few more." The clerk said: "The dishes we have here are all directly imported from Xinfadi, which are not only cheap and affordable, but also fresh, and the dishes used here are also used for the elderly table in our post station." ”
This convenient food station is the "Tesco Workshop" built by the post station, and the "** Cuisine Theme Day" activity carried out here every day can attract more than 100 elderly people to come to purchase. He Chong said: "The elderly can come to the vegetable station to buy on the spot, or they can solit-the-clock in the WeChat group**, and the price is more favorable." ”
The "self-hematopoietic" function of the post station does not stop there. The post station embeds housekeeping services into the service layout and launches a "100 yuan service package" for the elderly who are living in difficulty. Through the introduction of third-party service providers, services such as haircuts, pedicures, and health physiotherapy are well received by the elderly.
From "first-class blood transfusion" to "self-hematopoiesis", the sea warehouse community pension service station explores market-oriented operation, which can be described as full of courage. It is gratifying that since July this year, the post station has basically achieved a break-even. He Chong said: "We also need to continue to link service resources, so that the elderly can think of us when they have something." ”
Text: Wang Huiwen.
*: Lin Xuan, Zhang Weimin, Liang Shuang.