On December 11, Volvo Cars officially announced that Martin Persson, the current president of Volvo Cars Greater China Sales Company, will serve as the head of Volvo Cars' Asia-Pacific regional (APEC) commercial operations outside Greater China from February 1, 2024.
At the same time, Roger Yu, Vice President of Volvo Cars Greater China Sales Company, will become President of the Greater China Sales Company** on January 1, 2024.
He will report to Xiaolin Yuan, Senior Vice President, President and Chief Executive Officer, Asia Pacific, Volvo Car Group.
Kung Fu Auto believes that there are two major points behind this personnel change that cannot be ignored.
The first point is that Volvo once again clarified the "uniqueness" of Greater China's position.
As we all know, in August this year, there was a fierce "battle" within Volvo for the right to speak in "Greater China".
After this personnel change, Pan Hesong will no longer be in charge of Greater China, and Ke Xin will take over and report to Yuan Xiaolin, indicating that Volvo will re-examine the Greater China business and strengthen its independence.
The second point is that Volvo is accelerating the electrification transformation of the Chinese market again.
Ke Xin, who has deep insight and rich experience in the Chinese auto market, is obviously more suitable than Pan Hesong to lead Volvo's electrification transformation in China, and it is also more exciting to see what kind of new electrification offensive Volvo will play in the Chinese market next.