Recently, the matter of understanding the winter test of the car emperor has caused a lot of controversy in the car circle, first Huawei Yu Chengdong sent anger to the circle of friends, and then Yang Xueliang, vice president of Geely, questioned it on Weibo. As for Great Wall Motors, it is not only necessary to hold a special communication meeting on the questioning of winter test standards, but also to engage in new energy winter test standards.
The bigwigs in the car circle have spoken out, how can they miss Yang Honghai, the COO of Kia China, who often releases bold words. According to the screenshot on the Internet, Kia China COO Yang Honghai also expressed his opinion on the winter test of Chedi in the circle of friends, and the operation of Chedi this time is very interesting, as the global 2022 and 20023 models selected by the European and American markets, our Kia EV6 electric supercar signed up for the winter test of Chedi, but was rejected by Chedi. They told us not to attend.
As for the reason, Yang Honghai's view is that it may be because our Kia EV6 electric supercar has measured data in severe cold regions in Europe, the United States and Canada (none of the companies participating in the winter test have measured data in the international market).
After reading Yang Honghai's remarks, the author feels a little sorry for Kia. It's obvious that people don't give them a chance, but they have to say that they are so noble. Is this Versailles, or whining?
In fact, Yang Honghai's remarks are also true, implying that he does not dare to test the EV6, otherwise once the test data is inconsistent with the measured data in the cold regions of Europe, the United States, and Canada, it will be questioned.
To put it bluntly, it is an allusion to the fact that the emperor does not have the courage to test the EV6.
In this regard, netizens are also embarrassed, thinking that the refusal to test EV6 is not because EV6 has many foreign halo blessings, but because it lacks popularity. After all, judging from the vehicles that understand the Chedi test, they are basically models with high market popularity and high sales.
According to the data, Kia EV6 sold only a pitiful 3 units in August, 96 units in September, and 6 units in October and November. The cumulative sales in 2023 will be 111 units. The highest monthly sales are less than 100 vehicles, and the cumulative sales are only barely breaking 100, which is really no significance and value of testing.
The question is, what is the strength of the Kia EV6, which is not qualified to participate in the winter test of Chedi and has dismal sales?
First of all, the Kia EV6 is Kia Motors' first electric vehicle built on the e-GMP platform, and it will be sold in the Chinese market as an import, with an official guidance of 2828-41.980,000 yuan. Although it is a pure electric model that is being developed in the forward direction, the starting price of close to 300,000 yuan is not cheap.
In terms of power, there are four models in the Kia EV6 series. Among them, the two-wheel drive version of the model has a rear-mounted motor, with a maximum power of 168kW, a maximum torque of 350Nm, a CLTC pure electric range of 671km, and a 000 acceleration time of 73 seconds. The four-wheel drive GT-LINE EAWD version has a total system power of 239kW and a total torque of 605Nm, and it only takes 5 to accelerate from zero to 100In 2 seconds, the all-electric range is 638kmThe two high-end models have a total system power of 430kW and a total torque of 740Nm, and the acceleration time from 0 to 100km h has been further reduced to 3In 5 seconds, the all-electric range is 555km.
From the perspective of endurance performance, it can only be said to be decent. After all, many electric vehicles now have a range of more than 700 km. Linked to its high price, I really don't know how to compete with Tesla Model Y and other models.
When it comes to electrification, Kia is still sparing no effort. At the 2023 Guangzhou Motor Show, the Kia EV5 was officially launched, with a total of three models and a price range of 1498-17.480,000 yuan. For this car, Yang Honghai is also full of confidence, and bluntly said on Weibo that the product power of Kia EV5 is completely competitive products, 150,000 level, and there are no competitors.
What is embarrassing is that the monthly sales of Kia EV5 are only 104 units. That's it, don't say that you can't beat competing products, I'm afraid it's not even a fraction of the sales of competing products!
In the long term, starting in 2023, Yueda Kia will launch at least one pure electric vehicle developed in the Chinese market every year based on the global modular platform for electrification, e-GMP, and a total of six EV models will be launched by 2027. The question is, with such rapid development of China's new energy vehicle market, can Kia's pure electric vehicle launch keep up with the changes in the market?Can Kia's electric products be competitive?
ev said:
Now, although we have seen Kia's determination, except for Yang Honghai's "bold words" from time to time, there seems to be nothing to take. According to the data, the global sales of Yueda Kia in November were 18,224 vehicles, a year-on-year increase of 889%。Among them, domestic sales were only 7,004 units, failing to break 10,000.
One thing to say, many joint venture brands, including Kia, do lag behind domestic brands in terms of electrification transformation. Even if you try to catch up, it is not easy to return to the peak of sales that year. From the current point of view, Kia is determined to make some achievements in the new energy market, and does not hesitate to import EV6 to help. It's a pity that the foreign monks still haven't been able to recite the scriptures.
For Yang Honghai's winter test remarks, we can only send a little warm comfort, sell well in 2024, and wait until the monthly sales exceed 1,000, maybe we can see EV6 in next year's winter test. Let's wait and see!