On the morning of the 19th, the Royal Thai 50R Group (50R Group) formally submitted a lawsuit to the court, asking the court to sentence China Luckin Coffee to compensate for economic losses of 10 billion baht (about 20 yuan4.6 billion yuan), the court has filed and accepted the case.
Recently, Thailand's intellectual property and international courts ruled against China's Luckin Coffee Company and must be executed immediately, which has attracted widespread attention. According to reports, Thailand Luckin is a "copycat store" that imitates China's Luckin Coffee, but it preemptively applied for a trademark in Thailand, which is in line with local laws, so it can open a store normally. This incident has raised concerns about trademark protection and intellectual property protection.
In fact, this is not the first time that such incidents have occurred. In the past few years, there have been many trademark infringement cases involving Chinese brands overseas. Some criminals obtain benefits by preemptively registering trademarks, counterfeiting brands, etc., which has brought great losses to the first brand. Trademark protection is an important part of brand protection, and for enterprises, trademark squatting or counterfeiting will cause great economic losses and reputational losses.
In this Thai Luckin case, although many people knew that the store was a "copycat store", it was able to open a store normally because it had applied for a trademark in Thailand and complied with local laws. This illustrates the importance of trademark protection. If a brand wants to expand overseas, it must first understand the local trademark laws and regulations and apply for trademark protection in time to avoid being exploited by criminals.
In addition, this case is a reminder of the importance of intellectual property investigation when selecting partners or investment partners. Some companies may obtain benefits through counterfeiting, squatting, etc., which will not only damage the interests of the brand, but also bring losses to investors. Therefore, when choosing partners or investment partners, it is necessary to pay attention to the investigation of intellectual property rights, and select those enterprises with formal brands and intellectual property rights for cooperation or investment.
In short, trademark protection is an important part of brand protection. When expanding overseas markets, enterprises must understand local trademark laws and regulations and apply for trademark protection in a timely manner. At the same time, when choosing partners or investment partners, it is also necessary to pay attention to intellectual property investigation. Only in this way can you better protect your brand and interests. Creator Luminous Project 4