For cross-border sellers, creating an overseas ** that is favored by consumers can effectively improve the conversion rate and bring more sales to **. So what kind of overseas ** is what consumers love?
** Loading speed
Obviously, a faster loading speed is the first step to gain the favor of overseas consumers. Because if the loading speed is too slow, then the consumer may not open your ** and leave, then naturally there is no favor, like.
It is best to keep the opening speed within 3 to 5 seconds, if it exceeds 5 seconds, the seller needs to optimize **, such as clearing redundant data, compressing files, etc.
Style
The style design of foreign trade needs to be decided according to the seller's target market and category. For example, European and American countries will prefer simple and atmospheric design, while Japanese consumers prefer information-intensive.
Therefore, sellers still have to design in a targeted manner, aiming at the aesthetics of the target market, rather than according to their own feelings.
Focus on brand values
Highlighting brand values is an effective means of personalization and leaving a deep impression on consumers. In addition, overseas consumers will also be more inclined to buy brand products with the same values as their own. Overseas mainstream values, including sustainability, inclusivity, minimalism, challenging innovation, etc., are all things that sellers can consider.
The information is complete
* The basic information should be complete enough, including contact information, logistics policy, privacy policy, etc., the lack of this kind of information will make consumers think that your ** is not professional enough, thereby reducing trust. We all know that trust is the foundation of consumer conversion, and it is clear that no one wants to shop on a ** that they don't trust.
Complete service support
As a shopping, foreign trade has to be very complete in its functions, such as being able to support a variety of payment methods, having customer service, etc., which can give users a good shopping experience. A good user experience is also the key to judging whether a ** is of high quality.
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