Recently, the Guangzhou Municipal Bureau of Housing and Urban-Rural Development and the Guangzhou Municipal Administration for Market Regulation jointly issued the implementation opinions on regulating real estate brokerage services, focusing onReal estate agencyThe cost of the service is regulated. New implementation opinion requirementsReal estate agencyInstitutions reasonably reduce the cost of housing sales and leasing intermediary services, and implement tiered pricing, so that high transactions** correspond to low service rates. The move aims to strengthen the management of the real estate brokerage industry and promote the healthy development of the real estate market.
From a holistic point of view,Real estate agencyThe reasonable reduction of service fees is of great significance to promote the liquidity and transaction efficiency of the real estate market. First of all, reducing intermediary fees can be reducedBuying a houseofEconomyburdens, especially those that are rigid and need for improvementBuying a housefor themBuying a houseReduced costs will mean moreBuying a houseOpportunity. Secondly, reducing intermediary fees will help improve the liquidity of the market, guide more housing transactions, and further promote the activity of the real estate market.
Implement the opinions ontoReal estate agencyThe basic services and extended services provided by the institution have been clarified, and the basic services refer to the package of services that must be provided to facilitate the housing transaction, such as providing the best customer source information and bringing customersViewing properties, signing a housing transaction contract, etc.;And extended services refer to:Real estate agencyThe institution accepts additional services such as agency loans entrusted by the parties to the transaction. In addition, the Implementation Opinions also set out specific requirements for the regulation of intermediary service fees.
First of all,Real estate agencyInstitutions should implement tiered pricing in accordance with the principle of higher transaction ** and lower service rate. This means that with the increase in housing transactions**, the intermediary service rate will be reduced accordingly, providing buyers and sellers with more reasonable fees. Second, the Implementation Opinions encourage both parties to the transaction to share the intermediary service fees, that is, the buyer and the seller share the responsibility of sharing the costs, so as to achieve a fairer and more reasonable cost allocation.
Again,Real estate agencyInstitutions shall not charge any fees that are not indicated, and it is forbidden to use false or misleading means to commit fraud in order to maintain market order. Finally, a real estate agency with a dominant market position is not allowed to abuse its dominant market position to unfairly charge fees for intermediary services. The real estate Internet platform shall not force the real estate brokerage institutions that join the platform to implement a unified brokerage service fee standard, but shall fully respect itReal estate agencyInstitutional autonomy.
Guangzhou CityReal estate agencyAccording to the data of the association, in November this year, the second-hand housing in Guangzhou as a wholeNetsignBoth the number and area showed an increasing trend. This shows that under the promotion of a series of favorable policies, the activity of Guangzhou's second-hand housing market has been improved. The implementation of the opinions stipulates that the reduction of housing sales and leasing intermediary service fees will have a positive impact on further activating market transactions.
First, reducing intermediary fees can boost market confidence. InBuying a houseIn the case of being sensitive to the transaction** and intermediary fees, a reasonable reduction in intermediary service fees can allowBuying a houseFelt by the peopleBuying a houseThe cost is reduced, thereby increasing their willingness to buy, which further promotes market transactions. Second, reducing intermediary fees can help increase the liquidity of the market. The reduction of intermediary service fees will reduce transaction costs and friction, prompt more buyers and sellers to enter the market, increase supply and demand in the market, and then promote the increase in the number of transactions.
Finally, reducing intermediary fees can also help to improvePropertyEfficiency of transactions. Intermediaries play an important role in the process of closing a deal, if the intermediary fee is too highBuying a housemay have doubts about intermediary services, which may slow down the process of the transaction. Reducing intermediary fees will make transactions smoother and improve the efficiency of the entire transaction process.
To sum up, the implementation opinions of the Guangzhou Municipal Bureau of Housing and Urban-Rural Development and the Guangzhou Municipal Administration for Market Regulation are of positive significance for reasonably reducing the cost of housing sales and leasing intermediary services. By standardizing intermediary service fees, market liquidity will be enhancedBuying a houseCosts will be reduced and market activity will increase. This initiative is important for:Buying a houseThis is good news and is of great significance for the healthy development of the real estate market.
However, we should also recognize that reducing the cost of intermediary services only solves part of the problem, and the development of the real estate market needs more policies and institutional reforms. Only through the reform of comprehensive forces can we further promote the development of the real estate market in a more open, fair and healthy direction. It is hoped that the relevant departments can continue to strengthen supervision, optimize policies, and promote the sustainable and healthy development of the real estate market.