The list of high-quality authors "Apple was sentenced to compensate some users for deliberately reducing performance" refers to Apple's decision to compensate some users for the launch of iOS 10 in 20162.1 In the system update, the performance of some older iPhones was quietly limited to avoid accidental shutdown due to aging batteries without prior notice to users, triggering worldwide class action lawsuits and claims. Apple has been sentenced in several countries and regions to pay more than $1 billion in damages.
The cause of this incident was that at the end of 2016, some iPhone 6 and iPhone 6S users found that their phones were upgrading to iOS 102.After 1, the running speed slows down significantly, and even freezes and freezes. The test results of some benchmark software also show that the performance of these devices has dropped significantly. After some investigation, it was found that Apple has added a performance management feature to the system update, which will automatically reduce the running frequency of the CPU when it detects that the battery is aging or the battery is low, so as to prevent the phone from suddenly shutting down due to unstable voltage.
Apple acknowledged the practice in December 2017, saying it was meant to protect users' devices and batteries and extend their lifespan, but it did not deliberately degrade the user's experience or force users to upgrade to a new device. Apple also apologized to users for this and offered some remedial measures, such as lowering the ** for replacing the battery from $79 to $29, as well as in iOS 113 Added a battery health display function, allowing users to choose whether to turn on the performance management function.
However, these measures have not quelled the dissatisfaction and suspicion of users, many of whom believe that Apple's practices are a fraud and a breach of trust, violating their rights, harming their experience and forcing them to buy a new device. As a result, they filed class action lawsuits against Apple in different countries and regions, demanding that Apple compensate them for their losses and apologize. Here are some of the main cases:
In the U.S., more than 10 million iPhone users participated in a class action lawsuit against Apple, and Apple eventually agreed to settle and pay $25 in compensation to each affected user, for a total of $500 million.
In France, Apple was accused by the French Competition, Consumer and Anti-Fraud (DGCRF) of violating consumer law and failing to provide users with sufficient information, and was fined 25 million euros (about 1.).900 million yuan).
In Europe, EuroConsumers, an activist group made up of five consumer agencies in Europe, filed a class action lawsuit against Apple in Belgium, Spain, Italy and Portugal, demanding that Apple pay 60 euros in compensation to each affected user, for a total of 1800 million euros (about 1.4 billion yuan).
In the United Kingdom, a lawyer named Justin Gutman filed a class action lawsuit against Apple on behalf of millions of iPhone users, demanding that Apple pay 30 pounds in compensation to each affected user, totaling $2 billion (about 13.8 billion yuan).
In South Korea, the Seoul High Court on Wednesday ruled that Apple (AAPLo) Compensation of 70,000 won (about 380 yuan) to each of the seven Korean iPhone users for deliberately reducing the performance of the device after a software update. Previously, more than 620,000 South Korean iPhone users filed a lawsuit against Apple, accusing Apple of deliberately slowing down the performance of older phones after software updates to force users to buy new phones.
As a new ** practitioner, I think this incident has the following enlightenment and impact:
Although Apple claims that its starting point is to protect the user's device and battery, it does not inform the user in advance of the true content and impact of its system update, nor does it provide the user with the right to choose, but arbitrarily imposes performance restrictions on the user's device, which is undoubtedly a disrespect and irresponsibility for the user, and also damages Apple's image and reputation, and triggers the user's distrust and disgust.
Secondly, this incident reflects the improvement of consumer awareness of rights protection and the expansion of rights protection channels, consumers through class action lawsuits, to Apple to pursue their responsibility and compensation, showing their protection and defense of their own rights and interests, but also to provide a reference for other consumers who have been treated unfairly, and promote the progress and development of consumer rights protection.
Again, this incident reflects the challenges and pressures of competition and innovation in the technology industry, Apple, as a technology giant, has always won the favor and loyalty of users with its innovative and high-quality products, but with the changes in the market and the intensification of competition, Apple's innovation capabilities and product advantages have also been challenged and questioned, Apple needs to continuously improve its product design and user experience to maintain its leading and competitive, otherwise it may lose the confidence and support of users.
To sum up, "Apple was sentenced to compensate some users for deliberately reducing performance" is an event with multiple reasons and impacts, it is not only a crisis of product design and user communication, but also a progress in consumer rights protection and rights protection, it is not only a challenge of technological competition and innovation, but also a reflection of market changes and user needs. It is hoped that Apple will learn the lessons of this incident, improve its product design and user communication, value user needs and feedback, and improve user experience and satisfaction. It is also hoped that consumers can maintain their attention and protection of their own rights and interests, stop and resist bad business practices through legal and reasonable means, and promote the legalization and standardization of consumer rights and interests protection.