This article was written by Sen Sen.
Typography: Wood and wood.
In a sound far ahead, AITO asked the world M9, coming.
The most powerful SUV on the surface and the best SUV ...... within 10 millionMultiple flower names are around, and it can't be exaggerated, which shows its weight.
In addition to the official boast of confidence, the full number of orders in hand is where the confidence lies. At first, the AITO M9 car shadow has not been seen, just revealing the news that it will be released at the end of the year, and the blind order volume has exceeded 10,000. What concept?Many models that have been released are open for test drives, and they have not necessarily exceeded 10,000 models for several months.
The first time in the car circle.
Two hours after the listing, AITO asked the order of M9, +10000.
Backed by Cialis Motors and Huawei, AITO M9 is like a high-achieving student born in Rome who is still desperately rolling to the death, and at the tail of 2023, it will give its peers a New Year's Eve crit.
Looking back at the tacit partnership between Cialis and Huawei, they have only been combined for three years, but they have repeatedly created beautiful talks in the industry: whether it is the dark horse AITO Wenjie M5 that was born, or the new AITO Wenjie M7 that has come back to life and boiled in the car market, the enthusiastic market feedback shows that the innovative cooperative car-making model between the two sides has withstood the test of the market.
More importantly, it will help it gain a firm foothold in the competition for new energy vehicle stock.
Cialis + Huawei, a strong alliance
A crossover car with a winning chance in hand
In 2021, when Internet technology companies are scrambling to increase the upsurge of new energy vehicles, Xiaomi, and Apple have threatened to build cars.
Huawei's slogan of "helping car companies build good cars" has been questioned for a long time and it is difficult to convince the public, which has greatly hindered the establishment of trust between Huawei and car companies and the promotion of business.
At that time, the industry was not so sure that the end of fuel vehicles was coming, and the old car companies that guarded the glory of the times claimed that they should not hand over their souls.
The quarrel was so loud that it even disturbed Ren Zhengfei twice to come forward and conclude that Huawei does not make cars.
Because of this, there were few well-known first-line brands that had scandals with Huawei at that time. In the cooperation mode, the HI mode, which also adopts Huawei's full-stack autonomous driving solution, is more vocal.
Until the turnaround came.
At the end of 2021, Sailis Auto and Huawei jointly launched the new energy vehicle brand AITO Wenjie, as well as the first model AITO Wenjie M5.
In March 2022, the delivery of the AITO M5 officially began, and the sales volume increased month by monthIn the third quarter, AITO Wenjie M7 was launched and delivered.
It was a year when most car companies were trapped in vicious low-price competition, but AITO asked the world to go through all the low slopes, and did not worry about selling at all, and completed 95% of the annual sales target in only 10 months, which is unprecedented in the industry.
Aito asked the world, survived, or a well-deserved dark horse.
But the road to fame is not always easy.
Time shifted to 2023, the sales volume of Wenjie was sluggish, and there was no movement for most of the year. At this time, a new car is urgently needed to save the scene.
So AITO asked the new M7 to come, but everyone didn't expect that the industry tsunami it caused was not just a rescue, and it was not an exaggeration to call it a bailout.
Less than a month after it was listed, Dading broke 50,000;In less than two months, nearly 90,000;The latest data is that it has exceeded 120,000.
This string of well-known numbers alone is enough to cheer up the spirits of the friends. It is said that the ideal team will unify the sales of the new M7 after the launch of the new M7 and try to avoid war.
Even Yu Chengdong commented on this rollercoaster experience: come back to life and create miracles.
In just two or three years, while there have been ups and downs, it has also created a number of industry records.
In front of and behind the scenes, a combination of software and hardware
Why the Cialis model is so difficult to replicate
In the early stories about AITO, it was often believed that Huawei was the leader, and the following Cialis Automobile was in a weak position, and suspicions appeared from time to time, but they ignored the possibility of giving the other party maximum freedom under the consensus of software-defined vehicles.
Optimistic about Huawei, not optimistic about Cialis, such a subtle atmosphere spreads around.
Zhang Xinghai, chairman (founder) of Cialis Automobile, once said frankly: At the beginning, some colleagues in the industry "looked down" on Cialis, and now there are still some people who say they "can't understand" Cialis.
In this way, the more low-key and reticent the achiever, the more outsiders rush to speak for him.
Even if he is in the center, Cialis rarely takes the initiative to approach, but just buries his head in things.
It wasn't until the reputation of AITO and the rise of the smart car model that people shook their heads and found that today's Cialis could not be climbed. The introduction of AITO's words has also changed from emphasizing Huawei to saying that this is a product jointly created by Huawei and Celis Automobile.
In fact, the division of labor between Huawei and Cialis, one in front of the stage and one behind the scenes, just mirrors the cross-border culture and personality of the two companies and the two leaders.
Rising in the early days of China's Internet, Huawei has gone through a lot of baptism of first-class battles, and it can almost be said that it has experienced a hundred battles. Yu Chengdong, chairman of Huawei's smart car BU, nicknamed Yu Dazui, has been fighting head-on all year round, and even Li Xiang, who is always outspoken and scolding people everywhere, chooses tactical avoidance: "If you don't quarrel with Huawei, you can't quarrel."
Left: Yu Chengdong, Chairman of Huawei Smart Car BU Right: Zhang Xinghai, Chairman (Founder) of Celis Automobile.
On the other hand, Cialis, which has been deeply involved in the automotive industry for more than 20 years, has worked silently in the right direction, and has achieved the goal of becoming the head in the three internal ventures, winning market share and completing user accumulation. Zhang Xinghai is low-key, retains the mellow and simple style of the older generation of manufacturing practitioners, and is known as the "sweeping monk" in the industry.
Specializing in the art industry, leaving professional things to professional people to do, is the cooperation creed between Cialis and Huawei. Not only what can be seen in front of the stage, but also what is not visible behind the back.
From the perspective of the division of labor between Sailis and Huawei, the latter is responsible for empowering cooperative products through core software technologies such as electrification and intelligent components, while Sailis is responsible for new vehicle research and development, intelligent manufacturing, mass production and delivery, and other vehicle levels.
Many people don't know that Zhang Xinghai, the predecessor of Cialis, first started his business, even earlier than the establishment of Huawei. From the spring factory to the automobile shock absorber to the motorcycle to the whole vehicle and then turn to new energy, it is really necessary to trace back to the manufacturing technology of Cialis nearly 40 years ago.
In 2016, after deciding to transform into new energy, Cialis recruited everywhere, invested in the research and development of three electric vehicles, acquired battery companies, and made up for shortcomings. All the core technologies are never hesitant to invest.
In the past few years, Sailis has invested more than 20 billion yuan in the field of new energy, and has maintained R&D investment accounting for about 10% of its revenue all year round.
At present, Sailis has deep reserves in three-electric technology, range extension technology, electronic and electrical architecture and super electric drive intelligent technology platform (DE-I).
Only when the hardware is in hand can it be convenient to cooperate with Huawei's software system. In other words, the premise of the intelligent cockpit and assisted driving is always to be mounted on the body that is in harmony with it.
Seeking cooperation with strong software vendors is the original intention of Celis to choose Huawei to work together, if the hardware strength is the basis for the beginning of cooperation, then manufacturing capacity is the guarantee for the continuation of cooperation.
The world's leading Celis automotive smart factory, with more than 1,000 intelligent equipment, integrates advanced technologies such as AI vision and big data, and the key processes can be 100% automated05 mm level blue light precision recognition, more than 600 key points monitoring, to achieve 100% quality monitoring and traceability.
In addition, the Sailis Automotive Smart Factory is also the first to be equipped with the world's leading 9000T integrated die-casting process, which can effectively achieve efficient production, lightweight, high safety and reduce costs, and greatly improve product performance and production efficiency.
The lessons of the past show that more than one car company has hurt the feelings of its own car owners because of its failure to deliver on time, forcing the latter to defend their rights, hurting the harmony and damaging the credibility of the brand.
Just imagine, AITO has such a huge and turbulent order volume, once it is stuck on mass production and delivery, the blow is undoubtedly devastating.
From taking precautions before the launch of the new car to working in two shifts to increase production capacity after the new car was launched, fortunately, Cialis has borne the pressure of explosive order delivery.
In just 15 months, 100,000 production cars rolled off the assembly line.
At the AITO M9 press conference, He Liyang, president of Cialis Automobile, revealed that the current factory output has increased to 30,000 units per month, and a new car can be rolled off the assembly line every 30 seconds.
Another example of Cialis speed.
In fact, in the cooperation between Cialis and Huawei, there is a special and easily overlooked point that explains why the Cialis model is difficult to replicate.
Many industry insiders close to the cooperation between the two sides have mentioned that among all Huawei's cooperative car companies, the cooperation between Cialis and Huawei is the most synergistic and efficient.
Zhang Xinghai pointed out in an internal letter to the employees of Celis that we must be soberly aware that the iterative upgrading of the industry is not subject to human will. What embraces change and remains steadfast is our attitude in the face of uncertainty.
It's hard to believe that such vigorous and youthful words came from the mouth of an old man who was over the age of six. But when combined with the fact that he has been in a continuous business for most of his 60 years of life, everything makes sense.
Another important point emphasized in the internal letter also explains the flexibility of Cialis. Zhang Xinghai said that the anchor of Cialis is to insist on serving users wholeheartedly. Since the needs of users are paramount, they will not hold on to their past achievements.
It is difficult for elephants to turn around, but predators, who are ready to embrace change regardless of gains and losses, can wait for the opportunity to move lightly.
From the beginning, the mountains are like the sea, and the remnant sun is like blood.
From the beginning, we must move from victory to victory.
At the turn of the old and the new, the launch of AITO M9 and the explosion of orders indicate that the cooperation between Sailis Automobile and Huawei has crossed a new milestone.
The added value also lies in the fact that in the face of the market sensitivity caused by the recent new changes, the performance of AITO M9 can be regarded as a side response: the cooperation between the two parties will not be affected by the establishment of a new joint venture by Huawei. The rumors are self-defeating.
As the first and most fully enjoyed the dividends of Huawei's smart car, what Cialis gets will not be taken away by latecomers, and its significance to Huawei will not change.
In the midst of the doubts about car manufacturing, Celis helped Huawei's automotive business to open up the situationThe launch of the AITO signboard allowed Yu Chengdong's smart car route to regain the right to speakIt is precisely because of the Cialis model that Huawei can quickly promote cooperation with other car companies, develop the Hongmeng Zhixing camp, and have the spare energy to do more other things.
Cialis needs Huawei, and Huawei also needs Cialis.
Zhang Xinghai described the relationship between Cialis and Huawei as follows: you have me, and I have you.
The two work together to create a world, a Cialis model, and a Huawei smart car.
By now, no one should doubt it:
It's not just Huawei that's far ahead.