Beijing Business Daily (Reporter Liu Zhuolan) With the continuous recovery of the national economy and the overall recovery, how to further stimulate the consumption potential on the basis of stabilizing the current consumption has become the focus of attention. Recently, at the 10th China Business Innovation Conference, Jiang Ming, Secretary of the Party Committee and President of the China Chamber of Commerce, said that the innovation of Chinese-style modern business should cover comprehensive innovation from business model, product innovation, marketing mode, market development to organizational structure and management mode, and technology application.
It is understood that the added value of the main industries in the commercial sector accounts for 13% of GDP, of which about 70% is the main body of business and 30% is employment, which is an important part of the national economy.
Li Weizheng, deputy director of the Department of Market Construction of the Ministry of Commerce, said that in recent years, in the context of a new round of scientific and technological revolution and industrial transformation, new business formats and models have been emerging, and high-quality development has been steadily promoted.
According to Fu Longcheng, vice president and senior economist of the China Chamber of Commerce, business innovation has become an important force to continuously enhance economic vitality and invigorate circulation in the context of the implementation of innovation-driven development strategy in the country, especially in the field of circulation. Through continuous exploration of new business models, technologies and business methods, we will make all elements and resources of commerce more "circulating", and accelerate the "integration" of various industrial categories, so as to inject new vitality into economic development. It not only boosts the rapid growth of new consumption, but also adds impetus to the sustainable development of the platform economy, bringing more convenience and improvement to people's lives.
It was once widely believed that "innovation is the first to imitate". Today, China's entire commercial circulation system has entered the stage of comprehensive independent innovation from the original imitation and innovation. Fu Longcheng said that from 4G synchronization to 5G leadership, the development of the digital economy has opened up the infinite imagination space of "Internet + business", and changed people's life Xi habits from social networking to entertainment, and from shopping to food and beverage consumption Xi habits. The Internet and e-commerce, including online retail, are not our first creation, but Chinese business entrepreneurs have achieved the ultimate in application promotion, introduction and innovation, and a large number of successful Internet commercial enterprises and well-known e-commerce platforms have emerged. China's online shopping volume and the proportion of sales in the domestic market have ranked first among the global economy for many years. E-commerce innovation has enabled Chinese consumers to enjoy well-being, and at the same time, it has also made China's contribution to business transformation and innovation in the world's information age.
We see that the change of consumption scenarios reflects the changes in consumer needs, behaviors and values, and the previous outlets are now Xi to it, and new opportunities are brewing, such as category innovation, format innovation, marketing mode innovation, digital innovation, etc. Fu Longcheng said.
As a time-honored enterprise, Beijing Daoxiangcun has also been insisting on innovation and development. Shi Yan, deputy general manager of Beijing Daoxiangcun Food Co., Ltd., said that with the rise of the national tide, Beijing Daoxiangcun has ushered in the opportunity of transformation and development like other domestic brands. In the process of product research and development, Beijing Daoxiangcun emphasizes "looking inward and inward", that is, to explore the connotation in traditional culture. "In the future, we will strive to explore three aspects: opening up new channels, upgrading new services, and matching new products. ”
For Jinbao Street, which has just been renovated, it has given the old street a new lease of life. Since the reform and opening up, Jinbao Street, which has been a landmark commercial district in Beijing, cannot avoid the impact of the evolution of the times. However, in 2021, Computime has entered a period of transformation with a high-quality capital lifestyle as its development positioning. Wang Chunyan, General Manager of the Business Management Division of the Asset Operation and Management Center of Fuhua International Group and General Manager of Jinbaohui Shopping Center, said that in the renewal and transformation of existing urban assets, Jinbaohui has given more vitality to Jinbao Street, and injected new vitality into Beijing's urban renewal through the fine-tuning and renewal of Jinbao Street.
In the past, China's business was inseparable from innovation, and future development needs the driving force of innovation. Zhang Zhigang, former vice minister of the Ministry of Commerce, believes that around strategic emerging industries and future industries to improve the level of entrepreneurial services, cultivate more unicorn enterprises and champions, drive enterprises with innovation, and expand the industry with entrepreneurship.
Although the pressure and challenges of China's business development in 2023 coexist, Zhao Haoxing, a professor at Zhejiang Gongshang University and dean of Hangzhou E-commerce Research Institute, is very optimistic about the future. In his view, in the next two years, China's business will not be a dilapidated era, but an era that will give birth to new species. "We need a warm business, but at the same time, we need digital intelligence, we need servitization, and we need to improve from selling goods to selling services. He believes that the key to business development in 2024 and the future is to reconstruct and reconstruct the new business development model in the digital and intelligent era.