To say that the idea of domestic cars entering the mid-to-high-end automobile market is really not a day or two, like Geely's Lynk & Co, Zeekr, Polestar, Great Wall's Wei Pai, Chery's Xingtu are all good examples, and Chang'an, as one of the giants of domestic fuel vehicles, is naturally not far behind, Uni series models can be said to be Chang'an to take the high-end brand route of fuel vehicles, but from the current point of view, it seems that in addition to Chang'an UNI-V's sales are relatively good, the rest of the models are not very good, Chang'an UNI-T is like this, and Chang'an UNI-T is the first model to be listed in the Chang'an UNI series of models, but unfortunately users don't seem to want to pay too much。
In fact, a compact SUV like Changan UNI-T should be very marketable in China, and even the pricing of Changan UNI-T is not too high-end, ** It is also reasonable, not to mention that Changan UNI-T is also discounted by more than 20,000, plus the size of Changan UNI-T is not small, although the car length is only 4More than 5 meters, but the wheelbase has 271 meters, this size as a family car is also completely fine, of course, Changan UNI-T's appearance design is very high, sporty and personalized, the rear head space is indeed less affected by the shape than the conventional SUV model, but as long as the figure is not too burly, Changan UNI-T's rear row is not much of a problem, not to mention that Changan UNI-T itself is positioned as a young user-oriented, so such a design is no problem at all.
The biggest problem is actually that the current domestic automobile market pattern has changed, young users are more willing to choose new energy, and it is not expensive, which has directly led to the plummeting sales of Changan UNI-T, in fact, in 2022, the sales of Changan UNI-T will not be so bad, but this year, the domestic new energy model ** war is in full swing, and even Tesla's sales have been pulled after the price increase. The same price of electric cars is not very good for the time being, but Changan UNI-T is not much of a problem at the same price level as traditional fuel vehicles and plug-in hybrid versions or extended-range hybrid models, and it is now very close, so Changan UNI-T can only sell more than 2,000 cars per month this year, and in May this year, it is a time when Changan UNI-T sales are better, but it only sold more than 2,700 vehicles, which shows that it is really difficult for domestic fuel car brands to take the total high-end market route.
In fact, if you think about it carefully, everyone can understand, because fuel vehicles have really become the object of replacement and squeezing in China, even luxury brands and ordinary joint venture cars. In the face of the impact of new energy models, we have to continue to rely on price reductions to maintain market share, and even some brands can't maintain it, not to mention domestic cars that started late, it is normal for models represented by Changan UNI-T to not sell, and the sales of models like Lynk & Co 01 are only more than 100, so it is not that there is anything wrong with Changan UNI-T, but that the times have changed.
Changan UNI-T's product strength:
From the perspective of the product, Changan UNI-T represents the expectations of many young users in China for domestic fuel vehicles, cool appearance, good power and high-end interior, and at the same time, it is not too expensive, and it can also take into account the family, so Changan UNI-T This compact SUV was listed, priced at 11590,000 to 13990,000** is also relatively normal, but now the domestic automobile market is indeed too competitive, this price of domestic cars can buy all aspects of Changan UNI-T competing products, and at the same time there is a new experience of new energy models.
In terms of power, although the models on sale in Changan UNI-T now have a version that was launched in July this year, the power is still 15T, the maximum horsepower is 188 horsepower, and the maximum torque is 300N·m, it cannot be said that this power is not enough, it can only be said that competing products at the same price can be given 20T more than 200 horsepower, even Chang'an's own models can also be given, and the configuration of Chang'an UNI-T is naturally good, the whole system is equipped with 360-degree panoramic image, transparent chassis, L2 level assisted driving system, full-speed adaptive cruise, keyless entry, keyless start, LED headlights and seat ESC and large-size screen, etc., for users Changan UNI-T The lowest version is already very good, but it is a pity that everyone is more willing to choose stronger power at this price, Models with more space, even if they have a little more configuration, this is the reality.
Summary:
In general, there is really nothing wrong with the Changan UNI-T car itself, if it is not for the rapid development of new energy models in China, the sales of Changan UNI-T should not be too bad, and it should be quite easy to sell four or five thousand cars per month, but unfortunately the market has no if, the rapid rise of new energy has given the entry point of domestic car updates, joint venture brands, The continuous price reduction of luxury brands indicates the difficulty of high-end fuel vehicles, so if users pay more attention to cost performance, they should not consider Changan UNI-T, of course, if they simply like it, they can buy it.