The cold wave is coming, and the temperature in various places continues to hit new lows, but the menacing cold air cannot blow away people's enthusiasm for consumption. Ice skating, skiing, hot springs, many people get out of the house and enjoy the winter to the fullest.
Xinjiang: Dream Snow Town Let tourists feel the world of fairy tales.
In winter, the snow-covered Altay Hemu Village in Xinjiang is like a fairy tale, with tourists riding horse-drawn plows through this ancient village, which has received nearly 40,000 domestic and foreign tourists since December.
Based on the advantages of natural resources, Xinjiang has transformed the "cold resources" of ice and snow into a "hot economy". In Urumqi County, relying on the Tianshan Grand Canyon Scenic Area, ski resorts, picking gardens, etc., 288 homestays and more than 600 farmhouses have been opened here, forming a characteristic homestay village.
Heilongjiang: "Cold Resources" continues to release new momentum for development.
At present, the snowflakes are flying in Heihe City, Heilongjiang Province, the cars are roaring, and 21 test bases are ushering in the peak of test runs. With the popularization of new energy vehicles, local test companies have newly purchased new energy testers and supporting sensors and other related equipment to further provide more professional and comprehensive automotive testing technical services.
Diao Weidong, a staff member of Heihe City, Heilongjiang Province: From mid-October to mid-March of the following year, it is the first season for our cold test runs. It is estimated that this test season will drive an increase of 600 million yuan in catering, accommodation, petroleum, transportation, shopping and other related industries.
In the 2023-2024 ice and snow season, Heilongjiang will hold 400 ice and snow sports events at all levels.
Jiangsu: Ice and snow sports are "hot" Southerners go to the ice rink.
Not only in the north, but also in the south, ice and snow fever is also being ignited. In Nanjing, Jiangsu Province, an outdoor ice and snow venue has been built to provide ice and snow experience projects for consumers of all ages.
Yu Ping, a citizen of Nanjing: Because I am from the south, it is the first time I play this, and the children are also very excited, and I am also very excited.
Baoshan, Yunnan: Characteristic geological hot springs are popular.
As the temperature gradually drops, soaking in a hot spring and warming up is also the first choice for many people to travel in winter. In Longling County, Baoshan City, Yunnan Province, relying on the unique geological hot spring resources, many tourists from inside and outside the province come to experience.
In addition to enjoying ice and snow and soaking in hot springs, steaming food is of course also indispensable in winter, and the temperature drops, but the "warm consumption" of catering represented by hot pot, barbecue, hot drinks, etc. is heating up, and the "warm demand" of online takeaway platforms has also increased significantly.
Hot pot ushered in the peak consumption season.
In the cold winter, a steaming hot pot has become the first choice for many people to eat out. In Huizhou, Guangdong, affected by the cold wave weather, the hot pot market ushered in the peak consumption season in the past two days. During the visit, the reporter learned that after this round of cooling, the customer flow of many hot pot restaurants has increased significantly.
Merchants in Huizhou City, Guangdong Province: Last week, because the weather suddenly cooled, our growth was about 50%, and the queue last Sunday also reached more than 170 tables.
In addition to eating out, there are also some people who choose to buy hot pot ingredients and cook hot pot at home. The reporter saw in a large supermarket chain in Taiyuan, Shanxi Province, that the hot pot ingredients such as beef and mutton and meatballs in the freezer ingredients area, as well as hot pot products such as pot bottoms and small ingredients, attracted many customers to buy.
Cooking tea around the stove has become a new way of consumption in winter.
In addition to eating hot pot, outdoor tea brewing around the stove is also more and more popular among young people, and this combination of traditional and modern dining has become a new choice for people's social consumption. In the Fujian Wuyi Mountain Tea Expo Park, many tourists come here to enjoy a rare leisure time while drinking tea and eating snacks. The new way of drinking tea, represented by boiling tea around the hearth, ignites people's enthusiasm for winter and makes tourists feel the unique charm of tea culture.
Local specialties are popular.
As the temperature drops, many local specialties are also favored by consumers. In Qingshan Village, Shangzhi City, Heilongjiang Province, the proprietress is introducing the special food of the Northeast to tourists from the south, iron pot stew.
In Tangqi Ancient Town, Linping District, Hangzhou City, Zhejiang Province, steaming traditional specialties such as hand-made rice cakes and rice balls have also attracted many tourists to stop and experience. The cake maker takes out the finely carved printed cake board, puts the kneaded dough into the mold and presses it, and a glutinous rice cake with a beautiful pattern is ready.
*: CCTV news client).
Editor: Shang Pei].
*: CCTV news client).