Huawei asked the world of automobiles to have a brilliant 2022, why is it performing mediocre in 2023?
While AskWorld has yet to officially release sales figures for June 2023, Ceres has officially released them.
As shown in the chart below, CERES Group said it sold a total of 9,348 new energy vehicles in June, including 5,668 CERES vehicles.
A lot of people don't realize the relationship between Cers Group, CersMotors and AitoAskWorld, so they can't see the sales of AskWorld from this **.
Celis Group was originally called Xiaokang, and it has a new energy vehicle subsidiary called Celis Automobile, which cooperated with Huawei to launch the Aitou Lottery Advent Series, which is in the limelight in 2022.
As a result, Xiaokang changed its name to Sailis, and Xiaokang Group became Sailis Group. And Saili Motors is only a subsidiary of Saili Group.
As for the Celis car, there are currently only the Celis Inquirer series, as well as the Celis SF5 and SF7, but these two cars are negligible, so the sales of Celis Cars are basically the same as the sales of 5,688 units.
After coming up with this sales figure, we can put it:"Problem Paradise"All the sales since the launch of the set are made into one**, as you can see in the image below, which is just a rollercoaster chart.
From March to October last year, it was an uphill stage, from more than 3,000 kilometers to 12,000 kilometers without stopping. Then, from November to December, these two months are a hectic and hectic phase.
Subsequently, sales in 2023 fell sharply, dropping directly to more than 3,000 units in January, and then slowly picking up again, but only to recover to 5,668 units in June, less than half of last October.
The question is: why did Huawei excel in winning the world last year and be so weak in 2023?
In my opinion, there are several main reasons for this:
1.Competitive advantage has dropped dramatically.
Last year's global sales were good, mainly relying on intelligent cockpit, zero-gravity seats, intelligent assisted driving and Huawei's driveone long-range electric traction platform, which had certain advantages at the beginning of the launch, but to be honest, this kind of technological leadership is not particularly large, when other car companies follow up, the gap between us is getting smaller and smaller, plus the brand advantage of Celis is not obvious, although there is Huawei's blessing, but the attraction to consumers has also declined.
2. The shortcomings of the model are also obvious, there are only two cars at present, namely M5 and M7, and later there is a pure electric version of M5, but the models are not rich, and with the incident of last year's M7 crash test being amplified by everyone, it has also affected sales.
3. I think that the sales of the world in the past were good, and it was Yu Chengdong's various"Ahead of the curve"Tout, attracted a lot"Pollen"buy, but because of the problem of audience and fans, I can't buy what I was willing to spend money on last year, and I am not willing to do it"Ahead of the curve"It's hard to buy, so this year's performance is average. While"Ahead of the curve"invoices are difficult to buy, so sales cannot be sustained, and this year's performance is average.
So from these points, Huawei will ask for an increase in global sales next, and I think it is still necessary to work hard from some aspects such as models, technical advantages, and competitive advantages.
Relying on Yu Chengdong's alone"Ahead of the curve"It may not work, especially the technical advantages of the richness of the model, to maintain a large lead in order to defeat the friends, after all, as the most direct opponent of the ideal L7, L8, L9 performance is great, the advantage is very obvious, and the extreme krypton, the performance is also very good.
Then the whole world is invited to vote"10 million into the best SUV"M9, it depends on whether this car can be played, it may be recognized by consumers and the market, if not, then the problem is very serious.