Finally, the cold winter in Chengdu still came, and I couldn't see a trace of sunlight outside the window, gritting my teeth, I walked into the bathroom.
Today's end point is Zhaogong Mountain, a fairy mountain hidden in the mountains of Dujiangyan. I heard from a friend that there is a cat temple in Zhaogong Mountain, and the Little Red Book says that it is a paradise for cat lovers, because there are more than a dozen kinds of precious cats in a small temple. Douyin said that it was a hell for cats, because eighty percent of cats were forced to pick up customers, and eventually became ill and their lives were worried. My friend couldn't tell the truth from the fake for a while, so he asked me to use dialectical materialism to see what was going on.
I like pandas, but for cats in general, when I talked to the two abbots of Leshan and Kunming, they both talked about that the total annual revenue of the temple is now stuck at 20 million, and they very much hope to find new growth points in addition to incense, fortune telling, breaking Tai Sui, and offering to the Buddha. At the same time, the abbots also mentioned that they would like to open up the market for young people, rather than focusing on middle-aged and elderly women's groups as they do now, after all, it is only a matter of time before this group withers. In between, even though I had just climbed the mountain the day before yesterday, I decided to go and see it in person.
Two kilometers away from the temple, all the vacant land on the side of the road has been converted into a paid parking lot by the mountain people. I was shy and could only continue to move forward, when I saw a big red sign with eight big characters written on it, the internal road, no entry. I looked up and felt that this was just a village, there were no sentinels to guard it, and there was no defense unit, so why was it forbidden to enter?I drove in the direction, and then found out the reason why I couldn't enter, in fact, it was just four words, there were too many parking spaces. Get off the car and walk for two minutes, the cat temple arrived, this temple actually has a name, called Zhao Gongzu Temple, the plaque is my Tianshui fellow Ren Farong, the former Taoist Association president, the year before last has been driven to the west.
Zhao Gong is Zhao Gongming, and his full name is Marshal Zhao of Shangqing Ruyi Jinlun Yuan. The common people can't remember the name for too long, so they are referred to as Xuantan Zhenjun, and more simply, the god of martial arts. This year, a student asked a question, saying that he studied "The Romance of the Gods" and found that there were not many Chinese immortals before the appearance of this book, but with the popularity of this book, there seem to be more and more Chinese immortals. In fact, this phenomenon is not unique to China, there is a Cao Dai religion in Vietnam, and the three saints of Gao Dai are enshrined by Mr. Sun Yat-sen, the pioneer of the Chinese revolution, Mr. Victor Hugo, a French writer, and Nguyen Bingqian, a poet from his country. In addition, among the gods believed in the religion are Newton, Churchill, Lao Tzu, and Guanyin.
From left: Mr. Sun Yat-sen, Hugo, Ruan Bingqian
There may be friends who want to ask, which dynasty is this Zhao Gongming. If according to the "Romance of the Gods", when King Wu was defeated, Zhao Gongming lived in Mount Emei, and was later invited by Wen Zhong to go out of the mountain, and was cursed to death by Jiang Ziya's Lu Zhudao people. But in fact, the surname Zhao roughly began in the period of King Mu of Zhou, that is, King Mu gave his father Zhao Cheng, so there is the story of Zhao. But there is no need to criticize the author Xu Zhonglin's poor history, after all, this is a romance;Second, there are more than 40 kinds of theories about the time of King Wu's war today, and the difference between before and after is more than 100 years.
Walking into the temple, the cat didn't think much, I took off the headphones and listened carefully, it seems that most people only know who Zhao Gongming is when they arrive, and the original intention is because of the cat. In the era of traffic, there is a new word that has been invented, that is, drainage products, such as the lucky bag in the live broadcast room, and the ** dishes in roadside restaurants, all play this role. Look at the crowd surging in front of you, although it is unknown whether it is intentional or not, but the cat really has attracted a stream here, and it is a youth stream.
A kitten who loves to roast fires].
Of course, like the live broadcast room, traffic is always only the first step, and the more important thing is to convert and monetize. I asked around, do these cats sell?The Taoist priest in the temple smiled, then shook his head and left. With doubts, I walked to the main hall **, in front of me was like a dense forest of high incense, I took out my mobile phone to take pictures, a staff member came and said:
Do you want to ask for incense?”
How much does it cost?"Yes, there are 888's".
After saying that I didn't need it, I quickly took out my mobile phone to search, and it was not 38, not 28, or even 18 in front of me. Rather, 3 pieces of 6 cents 4 free shipping, two pieces of 920% off. At this moment, I suddenly realized that many times it is not that we are not valuable, but that we are not in a position of value. I look around again, maybe this is the story of Starbucks, coffee is only worth four dollars, but the coffee shop is worth forty, and you lose money when you pack it.
After a while, a large number of lit incense sticks were thrown into the brazier, and I squatted down to count them, and suddenly realized that maybe the economic value we generated was really not as good as these cats. Their conversion rate is close to 40%, while the conversion rate of our Douyin live broadcast room is 3% to 5%, and the conversion rate of *** is only 1%, although we have selected the best books, the best **, but very helpless, modern people really don't like to read books anymore. Compared with the ten years of hard work of scholars, they believe more in cylinders made of wood flour.
I continued to climb the mountain, when the first snow of the winter fell in Chengdu, which was not big, but it was also exciting. In addition to cats, the temple also received a large number of Sichuan statues, mainly the God of Wealth, which reminds me of last year in Langzhong, a collector received 3,000 Ming and Qing woodcut statues, he wanted to find a young buyer, let these statues carry forward, I intend to, but unfortunately can not come up with the money. Looking down the mountain in the snow, maybe I'll have to find a few temples too. Raising cats, drainage, selling incense, fortune telling, and collecting. One person cheers for the graduate school entrance examination
Recommended Books. I don't think anyone will buy it, but I still want to recommend it.
Chinese Taoist Immortal Statues".
This is a book that instinctively enhances aesthetics.
Putting it on the bookshelf will also make customers think that you are a Confucian businessman.