At a major press conference on Alibaba's international station, on August 24, 2023, a breakthrough AI foreign trade product was launched for the first time, bringing a revolutionary force to the foreign trade industry.
The release of this AI product represents that the foreign trade business is about to enter a new era, through the assistance of AI technology, merchants can cross language barriers, do not need foreign trade experience and professional talents, communicate with overseas customers without barriers, and release products in line with overseas market trends.
The wide application of this technology will greatly lower the threshold of foreign trade business and bring unprecedented opportunities for foreign trade practitioners.
As a pure foreign trade merchant mainly engaged in e-sports peripherals, Fang Zefu, general manager of Shenzhen Fucheng Technology, has been relying on unique business insight since 2018, and has won 50% if he can find the search keyword of overseas buyers one step faster than others.
In the internal testing stage, Wucheng Technology mainly tested a smart hair product with a computer case.
In the "intelligent optimization of the title", the company's operation staff originally covered some parameters and marketing words in the title, and the AI "business assistant" helped add information related to lighting and color. "We later found out that when overseas buyers were searching for computer cases recently, they did start to pay attention to the color of the case with or without lights.
With the addition of these keywords, we can be more accurately found by customers.
In the future, we may refer to these keywords when we expand new products and develop ** chains, which is a shortcut to develop new products in the future. ”
Fang Zefu said that accurate long-tail words can be changed from passive to active, and no cost marketing can be realized.
For example, in the stage of product listing, "Business Assistant" can automatically translate Chinese titles into English in copywriting, and optimize copywriting to propose more accurate selling points, and product ** can be synthesized into different scenes, different styles, to meet the needs of different user groups.
If you need to make a product**, the merchant only needs to upload the basic** materials, and the "business assistant" can complete the editing, subtitling and dubbing, and produce a complete English commentary**.
The performance of this set of AI products is far more than that, and the most eye-catching point is that it has achieved full coverage of foreign trade.
"Business Assistant" can also realize the market analysis function, directly give operational suggestions according to overseas trends, and liberate merchants from traditional reports and data.
In the most important part of overseas customer communication, the "business assistant" can realize intelligent reception, automatically fill in the ** list, so that merchants and customers can generate more accurate and authentic local dialect when communicating with customers**Provide real-time translated subtitles when communicating.
Okki AI, which is open to merchants across the industry, also provides intelligent customer management functions, proposing different management strategies for new and old customers.
Ali international station merchants have started to use AI-generated product main images.
In addition to smart hair products, the relevant functions of AI "business assistant" intelligent reception can quickly understand the needs of overseas buyers, and give more accurate reply suggestions and automatically fill in ** orders according to the actual situation of buyers, which also makes internal test merchants feel deeply.
AI technology helps foreign trade business
With the development of AI technology, its application fields continue to expand, and the foreign trade industry is no exception. The powerful capabilities of AI technology can cover almost all aspects of foreign trade transactions, including market analysis, chain management, customer service, compliance, negotiation, risk management, contract management and marketing. This means that merchants will be able to run their foreign trade business more efficiently in all of these areas.
AI foreign trade product release
At the press conference, Zhang Kuo, President of Ali International Station, excitedly introduced this revolutionary AI foreign trade product. He emphasized that at present, AI has entered a long-term period of integration with the industry, and the threshold for foreign trade will be greatly reduced. There is no longer a need to worry about language barriers, shortage of professional talents, and product selection, because AI will become a powerful assistant for foreign trade practitioners. AI will assist in decision-making, product development, and make foreign trade operations more efficient.
Intelligent generation of product graphs
One of the eye-catching features of AI foreign trade products is the "intelligent generation of commodity maps". Merchants no longer need to go out to shoot products**, AI can help merchants generate multiple products with different scenes and different styles**, which have been adapted to the aesthetic characteristics of overseas buyers. This feature will save merchants a lot of time and resources.
Product introduction**One-click generation
Another feature that attracts attention is the "one-click generation of product introduction". Merchants only need to upload a basic **material**, and AI will generate a ** with English subtitles, background** and vocal commentary added to the selling point of the product within 1-3 minutes.
This means that merchants don't need to have professional production skills to easily make an appealing product introduction.
Reduce costs and increase efficiency
Initially, this AI foreign trade product will bring huge benefits to many merchants, reduce costs and improve efficiency. Merchants can focus more on core business decisions and product development, rather than spending a lot of time and resources on traditional foreign trade operations.
Wide application of AI in the foreign trade industry
Among the AI products released this time, not only the "Business Assistant" is open to merchants on Ali International Station, but also OKKI AI is open to all merchants in the industry.
This widespread application shows that AI has become an important tool in foreign trade business. The AI industry has entered a long-distance period, which means that AI technology will continue to be polished and iterated to bring more innovation to the foreign trade business.
The future of foreign trade
Zhang Kuo, President of Alibaba International Station, emphasized that the industrialization of AI is the biggest variable in foreign trade business. He hopes that in the future, he can help each merchant generate his own "small model", which requires the platform, merchants and the external ecosystem to work together to polish and iterate.
This vision shows where the foreign trade business will go under the guidance of AI, that is, a more efficient, intelligent and innovative future.
The release of AI foreign trade products on Alibaba's international website represents the future trend of foreign trade business, and AI technology will play a more important role in foreign trade business.
With the help of AI, merchants will be able to easily overcome language and cultural barriers, reduce operational costs, improve efficiency, and better meet the needs of overseas markets. Foreign trade business will be more convenient and innovative, and AI will lead foreign trade business to new heights.
Foreign trade practitioners will actively learn Xi and apply AI technology to adapt to this evolving trend and meet future opportunities.