On December 22, the National Press and Publication Administration officially released the "Measures for the Administration of Online Games (Draft for Solicitation of Comments)", with a full text of 23,000 words, which poked directly at the arteries of the industry.
As soon as the article came out, the entire Chinese game industry was the first to do it, and then the stock prices of Tencent, NetEase, CMGE, XD and other major manufacturers in today's game industry, even if the whole line fell today, the market value of the game industry quickly evaporated nearly one trillion.
Although the draft is still in the stage of the draft for comments, it seems that there is still a one-month policy buffer period, but judging from its earth-shattering effect, this "year-end gift package" for the game industry has really become a quick knife to cut down countless capital.
Of course, the core idea of this draft is also quite clear, and the document mentions that online games shall not set up inducing rewards such as daily login, first recharge, and continuous recharge. Through this series of provisions, it can also be seen that this time, the copyright agency has a deep understanding of gacha games and the MMO market.
It is precisely because each piece of content can be said to be directly to the pain point and "tailor-made" that the final impact is so "outstanding". Obviously, in view of the current industry chaos of "playing games like going to work, seeing you everywhere for the first time, and cheating Krypton has no bottom line", the fierce medicine of "large quantity and full supply" has already been prepared.
Therefore, purely from the perspective of players, the introduction of this draft is actually quite gratifying, and for major manufacturers, it is indeed extremely miserable.
Especially the two factories of Goose and Pig, which hold many old IPs, have been deeply involved in the MMO market for many years, and are "difficult to return" in many game fields, looking at the ** that is in an avalanche, it is estimated that the heart and liver will tremble for a while.
However, then again, the arsenic is not your honey, for those who have been seized by the inferior model for many years, the good money that has been harmed by the bad currency for a long time, and those players who have been harmed by the capital leather products, this "beating" from the Copyright Administration is applauded.
Chinese game bitter krypton gold capital has been around for a long time!
True conscience, don't sell values, don't engage in gift package routines, don't charge ** for the whole 6 yuan, don't do the game of repeatedly selling capital by changing the amount of hand washing, and wait for this bill for too long.
Champagne is on!The fair-player game, led by Sword Net 3, began to celebrate early.
In the name of free play, but in fact, they use all kinds of hidden consumption and numerical props to find another way to make money, "Sword Network 3" has always adhered to the charging model of not selling values, which is 14 years long.
Judging from the actual situation of in-game consumption, most of the main expenses of players in "Sword Network 3" are concentrated in fashion, with a clear price, with an average price of more than 200 and the most expensive not exceeding 800.
In the Sword Net 3 post bar, when talking about the impact of the new method on Sword Three, many players have said a sentence.
You cabbage seller, what do you have to worry about selling white f?”
And the only auction in the game that involves new methods,It is also a purely spontaneous GKP gold group mechanism for players,It has nothing to do with the game itself,This wave not only will not hurt the sword,It also makes many sword three competitors on the same track,Keen on false marketing,Seize the market Many sword three competitors tremble。
In the final analysis, the transparent market revenue environment and 14 years of adherence to fairness and conscience of "Sword Network 3" are its greatest confidence.
Because of this, on December 22, as soon as the draft came out, on the one hand, the game circle was in chaos, ** all killed, and there was a shock, and on the other hand, Xishanju was calm and unmoved, but leisurely became a melon-eating crowd.
This body has nothing to do with himself, floating through the unique temperament of hanging, I really don't know whether it is the chosen son Hongfu plus the body, or whether he really makes money lying down, which is reassuring.
The most important thing is that now, it is the time for the launch of "Sword Network 3 Unbounded", and it will be interconnected at both ends in April next year and officially launched. At such a critical juncture, the official suddenly spoke, and to a certain extent, it also cleared the market competition for Sword Network 3, will "Sword Network 3 Unbounded" become the first compliant popular mobile game next year?This is also something to look forward to.
After all, in today's policy direction, it is not difficult to see that the official has also retained some space, and still hopes to retain the boutique IP of the game market.
After rectifying many chaos, I believe that the official also hopes to see more veteran works taking the lead, and can also give truly excellent works a more open and optimistic market environment, so that more good works can achieve benign development and long-term operation.
After years of painstaking development and conscientious operation in Xishanju, through the calm and calm after the market turmoil, it has also proved in disguise that the "Sword Network 3 Unbounded", which will be launched next year, is fully in line with the current policy dividends, and is a high-quality game that is supported by the game market today, can maintain long-term operation, and is trustworthy enough.
For a classic IP that has been in operation for more than ten years, being able to maintain such a clear market insight while maintaining vigorous vitality is actually a small miracle in the Chinese game market.