After the release of the Realme GT5 Pro, who is the most eye-catching embarrassing character on the market?There is no doubt that the OnePlus 12 played the leading role in this awkward contest. In just a few days, the price of OnePlus 12 could not be adjusted quickly, forming a thousand-yuan gap with the Realme GT5 Pro. However, this does not mean that the OnePlus 12 will be able to achieve a clear advantage in terms of actual experience. 
In terms of performance, both phones use the Snapdragon 8 Gen3 platform, and the performance difference is minimal. In terms of display, the OnePlus 12's 2K screen is indeed better, but in actual use 1A 5k screen is more than enough, and it's more power-efficient. In terms of photography, there is not much difference between the main cameras, but the Realme GT5 Pro is better in telephoto performance, and the IMX890 periscope telephoto is much better than the OnePlus 12's OV64B periscope telephoto, showing better low-light performance. In terms of battery life, due to the same configuration, but the Realme GT5 Pro 1The 5K screen gives it an advantage in terms of battery life. Although the OnePlus 12 stands out in some aspects, such as linear motors and ultra-thin fingerprint recognition, these do not constitute core competencies. The real problem is that the current online cost-effective models are in an awkward situation. These models are strong in configuration, but they lack differentiated selling points, and only compete for users through stacking and **. However, this does not build brand loyalty, and the user's pickiness about product quality and performance makes it difficult for these manufacturers to break through in the high-end market. 
More and more manufacturers are aware of this problem and have begun to weaken the stacking and look for differentiated selling points. Xiaomi has achieved success in the high-end market with the design of a small straight screen steel cannon, and vivo has won the recognition of users for the X series through its robust imaging strategy. At the same time, OnePlus 12 overemphasized cost performance at the press conference, but ignored the differentiated selling point of the product. This also makes people wonder whether the ceiling of the high-end market is the first, and whether brand power is really the key. 
In general, although online cost-effective models can roll up a storm through stacking and **, it is still difficult to break through in the high-end market. **The ceiling seems to have reached 3999 yuan, beyond this**, the influence of the brand will become the deciding factor. OnePlus 12 In this embarrassing comparison, it may be necessary to recognize its own positioning, avoid indulging in the glory of the past, and pay more attention to product differentiation and user experience.