A few days ago, China's Gansu region suffered a serious ** disaster, many innocent people were affected by misfortune, and their homes were destroyed without emotion. However, despite the ruthlessness of natural disasters and the love of the world, many Chinese sons and daughters have stepped forward to lend a helping hand to the disaster area, demonstrating the strength of unity.
Many companies have donated a large amount of money to the disaster area, and Hongxing Erke Company unsurprisingly donated a large amount of materials again regardless of the company's operation. This behavior has attracted widespread public attention, and at the same time, it has also provoked people's wild consumption boom, with the slogan "How much you love the country, how much we love you!".”
When things are difficult, more than one party gives support.
In the early morning of December 18, it was close to the 19th, and many people had fallen asleep. Just when they fell asleep, a natural disaster quietly befell Jishi Mountain in Gansu Province, and an earthquake with a magnitude of 6The suddenness of 2 has brought irreparable pain to the local area.
Statistics as of 20:56 p.m. on December 20 show that 22 people have been killed, nearly 200 injured and 12 missing in Haidong City, Qinghai Province. At the same time, 113 people were killed and another 782 were injured in Gansu Province.
In addition to the builders, there are also many landmarks that have suffered severe damage. The destruction of a large number of houses and the sight of ruins everywhere is heartbreaking. Even more unfortunate is that in the Jishishan County Museum, there are 10 precious pottery relics that have suffered varying degrees of damage. Among them, one of China's second-class cultural relics, six first-class cultural relics and three ordinary cultural relics.
Immediately after the disaster, the love of the people of the whole country was aroused. Many people spontaneously organized themselves to go to the disaster area to help the victims, and some powerful people even donated generously and gave financial assistance. As a result, there have been many volunteers volunteering to help local residents in the disaster area, and many celebrities and large corporations have donated money to support the relief work.
All Chinese people were moved by this big **, especially the disaster in the harsh winter, which made people more anxious and worried that the people in the disaster area would encounter various problems because of the cold weather.
The situation in the affected areas is gradually improving, and after a few days of hard work, the victims are now able to enjoy a hot meal and a comfortable and warm place to rest. In addition, the state took the lead in allocating 200 million yuan for earthquake relief, leading people to reach out and provide relief to the disaster area.
Antan donated materials worth 40 million yuan to the affected areas, which attracted public attention. Social software giant Tencent donated 20 million at one time, and Du Xiaoman, Pinduoduo, ByteDance and Mingyang Group also donated generously, each donating 20 million. In addition, garment industry companies such as Hongxing Erke, Li Ning, Xtep and Bosideng have also joined the ranks of donors.
In addition to large companies, there are also many companies that have reached out to the disaster area, so I will not describe them in detail here. In addition, many celebrities and popular influencers on the Internet have also donated generously to help the disaster relief.
Recently, the high-profile Internet celebrity "Crazy Brother Yang" donated 12 million yuan to the disaster area in his personal name, which is also the largest donation so far, which can be said to fully demonstrate the feelings of patriotism, love for the people and care for the disaster area.
Han Hong once again showed the world what true charity and real rescue are, she not only donated a total of 2 million yuan to the disaster area, but also actively recruited medical personnel and experts to form a volunteer team to go to the disaster area to rescue, and said that she would continue to adjust and support the earthquake relief work according to the disaster situation.
Gansu ** once again proves the cohesion of the Chinese, no matter how much the donation, no matter who donates, as long as there is this heart, it is worthy of admiration.
Hongxing Erke once again reached out to help.
As companies reached out to provide financial support to the affected areas out of their own pockets, this behavior inspired many consumers to start buying their products, intentionally or unintentionally. Among them, Hongxing Erke has become one of the craziest brands for people's consumption. Some people may wonder: what exactly did Hongxing Erke do?Compared with the donation behavior of other companies, why do consumers choose to support Hongxing Erke?
To understand what happened to us, we need to start with the 2021 Hongxing Erke donation incident. Many natural disasters are impossible, they come suddenly, take the lives of innocent people, and destroy their homes. However, these disasters have also made the Chinese people more united and show more love and care.
Hongxing Erke has always kept a low profile as a domestic brand, but low-key does not mean a lack of practical action. On the contrary, "if there is a disaster, there will be Hongxing Erke". While other brands publicly donated funds and made high-profile publicity, Erke chose to contribute quietly. They silently allocated 50 million from the company's limited funds to donate to the disaster area.
They have kept a low profile, and there is not even any official publicity, until some netizens inadvertently found Hongxing Erke's truck on the road to the disaster area, only to realize that Hongxing Erke silently did good deeds, and some people even joked: It's really a secret good deed, taken from the people for the people!
At that time in 20 years, Hongxing Erke lost 200 million, causing this domestic brand to gradually fade out of people's field of vision. However, no one thought that when he was about to be unable to continue his business, he would desperately take out 50 million yuan to help Henan disaster relief. This kind of behavior made netizens feel unbelievable and deeply touched their emotions for this domestic brand.
People spontaneously pushed Hongxing Erke to the hot search, so that more netizens understood and agreed with Hongxing Erke's situation. As a result, a wild buying behavior was in full swing, and netizens spontaneously poured into the company's live broadcast room and began to place orders frantically for no reason, which made the boss so frightened that netizens should consume rationally.
Why do netizens spoil this kind company, don't even want to listen to any opinions, and keep placing orders?Some people even questioned at the time: Is it logical that you ask us to spend rationally, but indulge in donations?
Twenty-two years later, at a charity gala, Erke donated 100 million yuan in money and materials to improve the living conditions of the disabled and help their families live a happier life. For this kind of move, many netizens ridiculed: I finally saved some money, but I donated it all, I really can't stand it!We still have to continue to spend lavishly.
Subsequently, people conducted a more in-depth investigation and found that Hongxing Erke Company began to secretly participate in charitable activities many years ago, providing donation support for Wenchuan**, Fujian Disabled Persons' Federation**, China Disabled Persons' Federation, and the new crown epidemic and other fields.
Why the boss of Hongxing Erke did this, many people did not understand and asked him. If this money had been saved, Erke would not have been in the predicament it is in now. But what the hell is this boss thinking?
He said that the fate of the company should be closely linked to the fate of the country, pointing out that only after the prosperity of the big family of China can the small family of Hongxing Erke exist. Only when the country is prosperous can the company develop better.
How can the Chinese let such a company with vision, courage and love for the country let it decline?
It touched the deep passion of consumption in the hearts of the people.
Last year, Hongxing Erke just donated 1 billion yuan, and he lived a life of "frugality" every day. But when the country encountered difficulties, he immediately rushed to the front line and did not hesitate to donate another 20 million materials to the disaster area from the limited funds.
People often say "again and again and again Not long after the live broadcast room opened, some netizens who lost their minds due to "anger" rushed in.
They began to buy without scruples, with the slogan "Support domestic products, support conscientious merchants", and "Brothers, come on, everything else is not important, hurry up and place an order".
At that time, the live broadcasters were frightened, and they loudly called on the audience to consume rationally before placing an order, and patiently demonstrated the advantages of their own products. This move caused dissatisfaction among many impatient netizens, who sent out barrages one after another, asking the anchor to stop the introduction and start buying quickly, because their hands were about to be unable to hold it.
That night, there was an endless stream of orders in the live broadcast room, and many netizens were calling on the business owner who cared about the disaster area to come out and say a few words.
The case of Hongxing Erke fully verifies the truth of "everyone for me, I for everyone", and there are not a few patriotic enterprises like them, such as Guirenniao, Anta, Xtep, 361, etc., have donated their love.
Some netizens commented: "Only by supporting domestic products can we get help from our own people in difficult moments, this is the real feeling of family and country, and we should support such enterprises for a long time!."”
All in all. It can be seen that the Chinese people have always shown strong cohesion, which has been fully reflected in a series of natural disasters that have occurred in recent years. In addition, many local companies also put the national interest first.
Gansu has once again suffered from natural disasters, but people are still concerned about the safety of their compatriots in the disaster areas. Many local businesses have taken action to prove their commitment to the world. For these patriotic enterprises, we should show a resolute and unyielding attitude, so that the whole world can see that the Chinese are united, and no external force can shake our national will.