As one of the most influential and largest design events in Asia, Guangzhou Design Week 2023 continues to explode, attracting great attention from the design community. Top designers, creative agencies, fashion brands and design enthusiasts from all over the country gathered to explore and promote the boundaries of design and lead future aesthetic trends in the form of exhibitions, forums and events.
Gorenje, an international high-end artist and home appliance artist, was invited to participate in this event, with the theme of "Streamer Art More than Art" to build a minimalist and exquisite lifestyle scene with European style. The "Gorenje by Starck" and "Gorenje by Ora-Ito" two designer sets of home appliances, the Volkswagen co-branded retro refrigerator and the clean washing and drying set and other artist appliances on display present users with a perfect home environment with both aesthetics and function.
The new clean washing and drying set has shown remarkable functional highlights as soon as it comes out. The airdry healthy fresh air system adopts the top European technology to simulate the natural flow process of air, realize the comprehensive ventilation of the washing machine, realize the internal air circulation, effectively inhibit the growth of mold and bacteria, and refuse to produce peculiar smells. Different from ordinary steam cleaning, the Gorenje Cleaning and Drying System can instantly generate a large amount of steam, and under the action of high temperature, the steam penetrates deep into the fibers to achieve effective sterilization999%, it can also remove mites, fluffy, rejuvenate and remove wrinkles on clothes. At the same time, the Gorenje Cleaning and Drying Package achieves a minimum drying temperature of 32, simulating the process of hanging clothes in the fresh air of nature and drying naturally, and achieving the effect of caring for the fibers and the clothes not easy to deform while drying efficiently. In addition, as a benchmark for the integration of art and technology in the home appliance industry, the Zhijing washing and drying set realizes a more intelligent and convenient operation experience with the help of the ConnectLife intelligent IoT app. Users can remotely control the status of the washing machine and set the washing program through their mobile phones, among which the washing assistant module has up to 16 kinds of refined clothing classifications and 9 major stain classifications to create a personalized laundry experience.
Gorenje clean washing and drying sets bring consumers a more convenient, comfortable and environmentally friendly living experience, interpreting Gorenje's brand value pursuit of "more than art", condensing the unique understanding of life aesthetics and the ultimate pursuit of high-quality life.
As a representative of high-end artists, Gorenje not only amazes Guangzhou Design Week, but also has won many awards in major design awards around the world, and its unique design concept and excellent quality have won the unanimous recognition of professional juries and consumers, and has won the Red Dot Design Award, known as the "Oscar" in the design industry, for 16 consecutive years. From the beginning of its establishment, Gorenje has engraved the romance of European art design into its genes and has become a benchmark for global home appliances. Both designers and ordinary consumers follow the high-end lifestyle concept conveyed by Gorenje and identify with the life attitude and ideals it represents.
Since their launch, the Gorenje by Starck and Gorenje by Ora-ITO designer sets have attracted the attention of the designer circle and the love of consumers around the world, and have become a model of artist appliances. Designed by Philippe Starck, one of the world's top three industrial design masters, the Gorenje by Starck suite chooses to use a minimalist design style with highly reflective glass materials to enhance the sense of space, reflect the moments of life, and bring the ultimate visual enjoyment and strong humanistic care. Created by LV and Vacheron Constantin designer ORA-ITO, the ORA-ITO collection is full of futuristic elements and magical colors, with smooth lines and classic black and white color schemes, creating an artistic space with an industrial aesthetic. Master-level products are not only home appliances, but also works of art, creating a simple and elegant living space full of art for users.
The designer set of oven series products on display is equipped with 43-inch TFT full-color touchscreen screen. As the first home appliance brand to use this technology, the designer set of oven products has been fully upgraded, with built-in Auto automatic recipes, Pro professional mode, My Mode memory mode and other modes, suitable for all kinds of users with different cooking levels, so that cooking inspiration can be swiped with your fingertips, and kitchen novices can easily become Michelin masters.
The designer set is another star product, the built-in refrigerator, which is imported and equipped with core technologies such as "adaptive technology", "ion technology" and "vitamin fresh storage". The adaptive technology can intelligently record the user's usage Xi habits, adjust the temperature inside the refrigerator in advance, avoid the impact of thermal shock on food preservation, and prolong the service life of the refrigerator. The Vita fresh storage warehouse is equipped with a vitamin fresh lamp, which can simulate the most suitable spectrum of food for the growth of fruits and vegetables in nature, prolong the food preservation cycle and reduce the occurrence of browning through light. At the same time, the warehouse is equipped with an automatic humidity control film, which automatically regulates the humidity in the warehouse by simulating the humidity demand of plants to achieve the most suitable humidity environment. With artistic innovation and technological leadership as the core, the interweaving of technology and art has created a high-end artist model for Gorenje's designer set.
For Gorenje, creating artistic and stunning home appliances is not only a goal, but also a mission. By showcasing the masterpieces of top masters and participating in Guangzhou Design Week, Gorenje once again demonstrated its outstanding strength and influence in the field of home appliance design. The Gorenje brand has always been driven by innovation, constantly promoting the development of the home appliance industry, and continuing to lead the high-end lifestyle trend of art and innovation.