In the talk of e-commerce withBrick-and-mortar storesBefore we can compete, we need to understand the impact of differences in consumption perceptions between the two countries on shopping patterns.
Walk into a JapanBrick-and-mortar storesYou will feel a unique culture of service. The Japanese service is almost perfect, from the bow to the sincere greeting, you can feel the warmth of being respected and cherished. Japanese consumers have very strict requirements for the quality of their products, and they are willing to go to the store to select, try and compare to ensure that every item they buy is worth the money. They value shopping as a social activity, strolling through the exquisite stores, communicating with the store staff, and enjoying a sense of ritual of slow life.
The rise of e-commerce in China is accompanied by theConsumption conceptof the upheaval. ** and convenience have become the dual pursuit of Chinese consumers. The "Double 11", "618" and other big activities on the e-commerce platform are not only shopping carnivals, but also the concentrated outbreak of the first war. Chinese consumers are happy to buy satisfactory goods at a lower price, and they are very receptive to the efficient and convenient ways provided by e-commerce, such as one-click ordering and home delivery services. This is inextricably linked to the development of Chinese society as a whole, especially the emerging middle class's pursuit of efficient lifestyles and the desire for abundant goods among consumers far from urban centers.
ExceptConsumption conceptThe difference in the market environment has also affected the e-commerce andBrick-and-mortar storesof competition.
In Japan, e-commerce andBrick-and-mortar storesIn terms of tax policy, it is almost on the same running line, and e-commerce does not have too many advantages. In contrast, China's e-commerce can reduce costs by reducing intermediate links and enjoying tax incentives, and provide lower ** to consumers.
In Japan, convenience stores and department stores that can be found everywhere on the streets provide an extremely convenient shopping experience and meet the needs of consumers. In contrast, in China's third- and fourth-tier cities and rural areas, e-commerce makes up for it with its unrivalled reachBrick-and-mortar storesprovides consumers with more choices.
ExceptConsumption conceptDifferent from the market environment, technological innovation is also one of the reasons for the gap between the two countries' e-commerce competition.
Although Japan is technologically advanced, innovation in the field of e-commerce is relatively lagging behind. Japan's e-commerce platforms mostly rely on the traditional ** model, while China's e-commerce uses big data, artificial intelligence and other technical means to conduct in-depth analysis of consumer behavior to achieve personalized product recommendations and accurate marketing. Chinese e-commerce has become smarter and better able to understand consumers, which has greatly enhanced its competitiveness.
China's e-commerce platforms have improved the personalization of the shopping experience by introducing artificial intelligence, big data and other technical means, while also providing more convenience and advantages. This gives China's e-commerce an edge over the competition.
ExceptConsumption conceptIn addition to the differences in market environment and technological innovation, the difference in trust also affects e-commerce andBrick-and-mortar storesAn important factor in competitive outcomes.
In Japan, Japanese consumers have a relatively low sense of trust in online transactions due to concerns about the security of online shopping. In contrast, Chinese consumers have built a high sense of trust in e-commerce platforms, which is supported by the e-commerce platforms' well-established after-sales service systems, as well as the high reliability of third-party payment and logistics systems.
To sum up, e-commerce is related toBrick-and-mortar storesThe competitive disparity is mainly passedConsumption conceptThe difference in the market environment, the difference in technological innovation and the establishment of trust are reflected in these four aspects. Different countriesConsumption conceptand market development have led to different shopping preferences and needs of consumers in the two countries, which has affected e-commerce andBrick-and-mortar storesThe results of the competition. In addition, technological innovation and building trust are also important reasons for e-commerce to gain an advantage in the competition.