The People s Times has fully unleashed the potential of consumption

Mondo Social Updated on 2024-01-29

Promoting the high-quality development of e-commerce, providing new experiences with new scenarios, meeting new needs with new business formats, and stimulating new vitality with new models can continue to cultivate new growth points in the consumer market.

Closely follow the changes in demand, conform to the trend of upgrading, and continue to optimize supply, so as to better meet the quality, diversification, and personalized consumer demand.

The same city will be sent in the morning, in the afternoon, and in the afternoon on the same day", "the fastest cross-provincial can be realized" next morning "" and "Door-to-door pickup within 1 hour of placing an order" ......In real life, many people can feel that express delivery is getting faster and faster. Relevant data also prove this: in the third quarter of this year, the whole time limit of China's express delivery service was 5424 hours, a year-on-year decrease of 250 hours;The 72-hour on-time rate is 8375%, an increase of 336 percentage points.

The speed of express delivery has brought a better consumer experience and helped the express delivery industry maintain an upward momentum of development. According to the monitoring data of the State Post Bureau, the annual business volume of China's express delivery exceeded 120 billion pieces for the first time this year, reaching a new high. High-quality express delivery services have made the online retail market more prosperous. From January to October this year, the national online retail sales of physical goods increased by 8 percent year-on-year4%, accounting for 26 percent of the total retail sales of consumer goods7%, an increase of 0 from January to September3 percentage points, an increase of 0. over the same period last year5 percentage points. The steady growth of the online retail market has enriched residents' consumption choices and boosted consumption.

The development of the online retail market benefits from the continuous optimization of the market environment and the continuous innovation of e-commerce platforms and other entities. The former helps consumers dare to consume without worries, while the latter allows new scenarios, new formats, and new models to emerge, prompting consumers to be willing to consume. Taking live e-commerce as an example, AI virtual anchors are available all day long to meet the needs of multi-category and multi-scenario live broadcastsThe combination of live streaming and cultural tourism brings more immersive, experiential and interactive consumption scenarios to consumers. New products, new services, and new ways to play have further enhanced residents' willingness to consume. According to business big data monitoring, from January to October this year, China's live broadcast sales exceeded 22 trillion yuan, a year-on-year increase of 589%, accounting for 181%。In the long run, we can continue to cultivate new growth points in the consumer market by promoting the high-quality development of e-commerce, providing new experiences with new scenarios, meeting new needs with new business formats, and stimulating new vitality with new models.

The e-commerce network not only connects the city and the countryside, but also connects China and the world. Not long ago, at the first Chain Expo, coffee from different countries and fragrant pavilions attracted the audience. Not only coffee, but also ham from Spain to durian from Thailand, from honey from Zambia to aloe vera gel and red wine from South Africa, more and more high-quality imported goods are entering the daily lives of Chinese consumers through e-commerce platforms. According to the data, in October, the sales of Philippine candied dried fruits, Indonesian hair care products, Chilean wine, and Colombian coffee beans on the e-commerce platform increased year-on-year respectively1% and 257%。At present, China's consumer market is showing a trend of recovering growth, consumer demand is more diverse, and the general trend of consumption quality upgrading has not changed. Closely follow the changes in demand, conform to the trend of upgrading, and continue to optimize supply, so as to better meet the quality, diversification, and personalized consumer demand, and continue to open up the blue ocean of the market.

**The general secretary emphasized: "China's new industrialization, informatization, urbanization, and agricultural modernization are being further promoted, and consumption has increasingly become the basic force driving economic growth. It is necessary to enhance consumption capacity, improve consumption conditions, and innovate consumption scenarios so that consumption potential can be fully released. "China has become the world's largest online retail market for many years, and online shopping users have shown first-class growth in more than 10 years, and the future development space of the online retail market is still broad. To create a better environment for the high-quality development of e-commerce, and give full play to the unique advantages of e-commerce in connecting online and offline, production and consumption, urban and rural, domestic and international, I believe that the consumption potential will be effectively released, and the role of consumption in driving economic growth will be further enhanced.

*:People**.

Related Pages