Tesla turmoil: car manufacturing is an investment!BYD has its own investment style.
Tesla: Blowing up in the market in a unique way.
Tesla's success is not only because of its high quality and high technology, but also because of its unique business model and brand-building strategy. From cutting expenses to soliciting customers, Tesla can be described as a source of left and right, left and right.
Tesla's biggest purpose is to cut expenses. Tesla has invested heavily in cost-reducing production processes and software, while other companies are more focused on technology and development. Through the optimization of the production line, the production efficiency is improved, and the first chain is expanded, so as to achieve the purpose of increasing the production scale and decreasing the production cost. In addition, Tesla is also committed to improving the performance of its products and the experience of users through the development and optimization of software.
Secondly, Tesla has always been a very attractive brand. Whether it is in the design of products or in the way the company operates, Tesla is trying to be unique. For example, its latest electric vehicle, the Cybertruck, has a completely different appearance from conventional models, which has attracted a lot of attention and heated discussions. At the same time, Tesla also strengthened the popularity and popularity of the Tesla brand with the help of Musk's public speeches and communication in social media.
Tesla's achievement is unmatched by any other auto company. Unable to compete with Tesla, General Motors has stopped making its electric vehicles. On the contrary, many so-called "new forces" in China's new energy vehicle industry are focusing on "assembly", focusing on "testing" and "large-scale" promotion. This is fundamentally different from Tesla's focus on cutting expenses and its compelling strategy.
BYD: Establish a precise brand with strong technology.
It is no coincidence that BYD has been able to achieve today's achievements. This is due to its significant investment in technology and its continued production of quality products, as well as meeting consumer demand. BYD, like other well-known Chinese companies, attaches great importance to the accumulation of science and technology, and has always adhered to the spirit of seeking truth from facts.
BYD has invested a lot in technology and production. Currently, BYD has about 7,000 R&D employees, making it the largest public offering in China's auto industry. BYD takes continuous technological innovation and improvement as its own responsibility, and aims at continuous accumulation of user experience and exquisite brand marketing, accurately captures the needs of customers, and creates products that meet the needs of consumers.
BYD is different from other car companies, it does not rely too much on publicity. Although sales are at the forefront, BYD's investment in publicity is still relatively small. In the first half of 2022, Zero Point and Great Wall were each launched. 5% of the advertising was placed, while BYD only placed 05% advertising. The reason is that BYD attaches more importance to the development of technology and products, and pays more attention to quality and the feelings of users.
BYD's success is also inseparable from the accurate positioning of the brand and effective marketing. BYD is well aware that in order to achieve accurate market positioning, it must accurately position its market. This company is constantly improving its products to meet the needs of young people. For example, BYD's "Qin brand" makes the younger generation feel good and fun, and its moderate price is deeply loved by young consumers. BYD's accurate market positioning enables it to truly cater to the needs of customers.
At the same time, BYD has also established a brand building strategy with international influence to reflect the strength of Chinese culture and technology. BYD is committed to spreading professional technology concepts such as automotive electronic power to the public, so that more people can understand and recognize BYD's professionalism and innovation. We will strive to establish a corporate culture of "safety first, people-oriented", so that the majority of users can more deeply understand and trust the BYD brand.
BYD and Tesla's approach is completely different. If Tesla is eye-catching with its novel and unique appearance, then BYD can be eye-catching with its Chinese characteristics and strong technological capabilities. This makes BYD's image and brand more acceptable. BYD is really thinking about its customers and trying to cater to their needs.
Winner's secret: Companies that truly understand their users and invest in technology and trademarks.
In the mall, successful people are always different. Whether it is Tesla or BYD, they can accurately grasp the needs of customers, work technology and products, and then put them into the market with accurate brand orientation and marketing strategies.
Its achievements are not a fluke, but more from the in-depth understanding of the market and customers. Through the understanding of customers' needs and preferences, we provide customers with more accurate product positioning, so as to meet customers' needs and expectations.
At the same time, they have also increased their investment in technology and quality. In order to reduce production expenses and improve the performance and quality of production, they are constantly researching, developing and improving. The company is committed to creating customer experience and satisfaction, and using real behavior to gain customer trust and loyalty.
Only those manufacturers who understand the needs of users and pay attention to technology and quality can achieve lasting victory in the competitive new energy vehicle market. Its products and brands will be more likely to take root in the hearts of consumers, gain a larger market share, and eventually become the king of the industry.