Chuanguan News reporter Chen Bihong.
On the evening of December 20, the mystery of the "change of ownership" of the Hongqi chain was finally settled: Chengdu Hongqi Chain Co., Ltd. (hereinafter referred to as "Hongqi Chain") issued an announcement that the company's controlling shareholder was changed to Sichuan Commercial Investment Co., Ltd. The reporter learned that the company is a wholly-owned subsidiary of Sichuan Rural Development Group, hereinafter referred to as the Provincial Rural Development Group. The reporter further learned that the Provincial Rural Development Group is a secondary company of Sichuan Commercial Investment Group Co., Ltd. (hereinafter referred to as "Sichuan Commercial Investment Group"). The Sichuan News reporter exclusively learned that the Provincial Rural Development Group is the actual leader of the acquisition. In this regard, I interviewed Sichuan Commercial Investment Group for the first time.
The Provincial Rural Development Group was established in December 2021 and has completed the first round of strategic restructuring and professional integration at this stage. Sichuan Commercial Investment Group introduced to Sichuan News reporter that Sichuan Rural Development Group is an important subsidiary of Sichuan Commercial Investment Group that actively responds to national policies and fully conforms to the trend of the times, aiming to build it into an investment platform for rural revitalization industry in Sichuan Province, and graft the county-level commercial system construction project implemented by Sichuan Commercial Investment to consolidate the development positioning of Sichuan Rural Development Group's "investment platform, financing platform and profit center", that is, two platforms and one center.
The reporter learned that since its establishment, the group has continued to vigorously implement the three major business sectors of integration of three industries, business, agriculture, tourism and health industry, and rural services, and has now been listed as an advanced collective of the "three-year reform action" of the state-owned assets system of Sichuan Province, and has built independent brands such as "Daoxiang Yuge", "Shuguanghui Digital Consumption Platform", "Rural Financial Huimin Service System", "Digital Market for Agricultural Products Assistance", "Huahua and Fruit Products", and the strategic investment of Tianye shares (832023) has been successfully listed on the Beijing Stock Exchange, with a revenue of more than 10 billion yuan in 2023.
As the largest shareholder of the "Hongqi Chain" in the future, the interaction between Sichuan Commercial Investment Group and Hongqi Chain has long been related, especially since this year, the cooperation has continued to "heat up": during the 19th West China Expo held in June this year, Sichuan Commercial Investment Group's "'Shuguanghui' digital consumption platform" was officially launched, and Hongqi Chain, as one of the first offline partners of the platform, has incorporated thousands of offline consumer service store resources into it. On December 7 this year, Sichuan Commercial Investment Group once again reported that "Shuguanghui" once again joined forces with many well-known supermarkets in Sichuan such as Hongqi Chain, Wudongfeng, Yonghui, RT-Mart, etc., to launch a series of centralized activities of "benefiting the people and benefiting the people", and online and offline activities were synchronized. However, this series of cooperation has not attracted much attention from the outside world.
Sichuan Commercial Investment Group was integrated from six provincial state-owned enterprises and has undergone three reforms and two rounds of restructuring. Sichuan Commercial Investment Group told reporters that the group, as the only provincial investment platform for modern trade circulation service industry, is currently based on the corporate mission of "protecting people's livelihood, promoting consumption, leading opening-up, and serving the industry", and accelerating the construction of a first-class modern first-class chain integrated service investment and operation group in China. At present, it is actively accelerating the cultivation and shaping of "provincial brands" such as Sichuan grain and oil, Sichuan sugar and wine, Sichuan logistics, Sichuan foreign trade, and Sichuan traditional Chinese medicine, as well as more than 20 product brands such as Tianfu vegetable oil, old kitchen, Sandianfu, Shuhuatang, and Hejiajia.
According to the data publicly released by Sichuan Commercial Investment Group, since 2019, the group has been listed among the top 500 Chinese enterprises and the top 200 Chinese service enterprises for four consecutive years. In 2022, the group's operating income will increase by 302% compared with 2016, and it will cross three "10 billion yuan" stepsProfit increased by 172% compared with 2016, with an average annual growth rate of 15%.Total assets increased by 263 compared to 20169% to achieve "quadruple".
With years of deep cultivation in the field of modern trade circulation, Sichuan Commercial Investment Group has the most complete livelihood service industry category among Sichuan provincial enterprises, and has a strong 'four-in-one' modern first-class chain integration service capabilities, focusing on the two markets of 'rural' and 'international', accelerating the layout of modern agriculture, international logistics, aviation logistics and other industries, and building an international first-class chain service system. Sichuan Commercial Investment Group said.