I have already won the birth permit !Another BMW joint venture brand in China is about to be launch

Mondo Science Updated on 2024-01-31

At the beginning of October, it was revealed that the first J01 SOP vehicle of Beam Automobile officially rolled off the assembly line, and the so-called "J01" is the chassis code of the pure electric Mini Cooper three-door version, which also means that the marriage between Great Wall and BMW is accelerating.

Just a few days ago, the Ministry of Industry and Information Technology issued the "Announcement on Road Motor Vehicle Manufacturers and Products" (the 378th batch) to release new vehicle manufacturers, "Beam Vehicle" has appeared in the remarks column of "new pure electric passenger car manufacturer" description, which means that Beam Automobile will obtain relevant production qualifications.

From the formal establishment of a joint venture between Great Wall and BMW in July 2018 (Beam Automobile***) to the start of the production plant project in November 2019, and now to obtain the production qualification, more than 5 years are about to start a new journey for the BMW Group.

Thinking about it this way, mini and smart as BMW and Mercedes-Benz focus on smart and cute models, now have also found their own Chinese local enterprises, both are very focused on the transformation of electrification, but the development direction of the two is not the same, BMW Group's future production plan for the mini brand, should be the main two lines, the United Kingdom mainly produces fuel models, and China mainly produces electric models.

Now more and more overseas brands are working hand in hand with domestic independent brands, and from February 11, 2022, the BMW Group officially holds 75% of the shares of BMW Brilliance.

In addition to the three-door pure electric Mini Cooper, Beam Car should also produce another Mini compact crossover (Mini Aceman), chassis code J02, according to the data that was previously exposed, its body size is just between Cooper and Countryman, so how much should this new car sell?

The pricing of smart Phantom 1 is xxStarting from x0,000, let's assume that the mini aceman is also about the same price, or the starting price is about xx xx thousand, do you think we can open sales?From my personal point of view, xx xx million is the most competitive price range of independent brands in recent years, volume body size, volume intelligent configuration, volume charging architecture, volume all sides, luxury car brands seem to be difficult to put down the body, if you want to be excellent in sales, I'm afraid.

I have to admit that now independent brands are making rapid progress in vehicle intelligence and driving assistance, since Huawei started from being far ahead of mobile phones, and is also rapidly expanding its business in the automotive field, not long ago, there was news that Huawei seems to be in contact with Mercedes-Benz, Audi and other overseas brands in the hope of doing business, but Mercedes-Benz does not seem to want to purchase the best business's plan, and there is no trace of Huawei and BMW news, is it to look down on BMW?

Of course not, I guess Huawei and BMW have also been contacted, but BMW and Mercedes-Benz may have similar ideas, both want to maintain independent research and development capabilities in software intelligence, to put it bluntly, they want to do it themselves. In July this year, the BMW Group opened a new R&D center in Shanghai, and since then it has established the largest and most complete R&D system in China outside of its German headquarters, and has also achieved full-process R&D functions and full-stack intelligent connected vehicle software development capabilities.

Yes, BMW has R&D facilities in Beijing, Shanghai, Shenyang, and Nanjing, but I think it doesn't matter how many engineers, how much floor area, or how much effort the official says, most consumers buy products and see results. For example, the official claim that in the 9th generation operating system (ID9), China-specific functions account for 70% of the total, and the team has listened to the opinions of hundreds of users in China and other countries and regions in the past 15 monthsHas BMW conducted a follow-up survey of car owners?Where have you heard the feedback from car owners?Or has there been a targeted OTA upgrade?

If BMW can't consider the Chinese people in the Chinese market for a long time, then the interconnection of cars and machines will always be a shortcoming. If BMW has absolute confidence in its own R&D strength, please also take a look at the interconnection of its own brands and new power brands, in case there is something worth learningAre you optimistic about the intelligent interconnection of BMW Mercedes-Benz?

Let's talk

Related Pages