Recently, the Dong Yuhui incident has attracted widespread attention and heated discussions among netizens. Netizens commented on this incident with "I have seen a lot of unloading and killing donkeys, and I have seen a lot of killing thousands of horses". The reason is that Dongfang selected Douyin, and said under a propaganda ** that the literate copywriting was written by the team, not created by Dong Yuhui himself. This aroused doubts from Dong Yuhui's fans, and they expressed their doubts to Dong Yuhui in the live broadcast room. Dong Yuhui explained that the official spoke indiscriminately in the reply, and unexpectedly, Dongfang Selection scolded Dong Yuhui. He said that he did not reply randomly, for example, in the live broadcast in Jilin, the copywriting was created by the team, and only five words were changed. Similar situations are happening in Shanxi, Sichuan and Gansu, and he wants to tell the truth. It is precisely because of the attitude of the CEO of Dongfang Selection towards Dong Yuhui and his response that it aroused the anger of Dong Yuhui's fans. The development of the whole incident shows that the CEO of Dongfang Selection was dissatisfied with Dong Yuhui and wanted to hit his influence, but he didn't expect the price to be so huge. Dongfang Selection's share price fell by 20% in just three days, its market value fell by 3 billion, and its fans left. The CEO of Dongfang Selection did not realize that Dong Yuhui's success was the result of Dong Yuhui's personal efforts and the right time and place, which could not be replicated. In addition, the way in which they deal with internal contradictions as management is also puzzling.
The rise of Dong Yuhui can be described as a success story of Oriental Selection. Dongfang Selection is a platform that operates through live streaming, and in the past, the entire company has not made much breakthroughs. It wasn't until the appearance of Dong Yuhui that Dongfang Selection really attracted everyone's attention. Dong Yuhui has attracted a large number of fans with his cultural heritage and unique speech skills, bringing huge traffic and attention to Dongfang Selection. Other anchors selected by Dongfang have also taken advantage of Dong Yuhui's popularity to gradually develop and grow. It can be said that the fate of Dong Yuhui and Dongfang Selection has been closely linked.
However, concerns about the impact of Dongfang Selection on Dong Yuhui have gradually surfaced. They began to take some measures to downplay Dong Yuhui's influence. For example, the words "Dong Yuhui strongly pushed" were removed from the book to reduce his personal influence. At the beginning of this year, Dong Yuhui even took a vacation for more than half a month without live broadcast. These are all in order to give other anchors more opportunities to emerge on the basis of Dong Yuhui's traffic. However, judging from this incident, Dongfang Selection's small actions and the CEO's attitude have aroused the anger of Dong Yuhui's fans.
Throughout the incident, people were deeply shocked by the loss of control of Dongfang Selection and the arrogant attitude of the CEO. In the face of Dong Yuhuihe's conflict, the CEO, as the management, should deal with the conflict as soon as possible, rather than exacerbating the development of the conflict. No matter how noisy it is internally, the company should not lose control externally. After Dong Yuhui responded in the live broadcast, he should have ended the matter and replaced Dongfang Selection. For the priority of things, the management of Dongfang Selection should know in mind. However, the next day, Dongfang Selection was still mocking Dong Yuhui, which made people wonder if there were supporters behind it. Coupled with the CEO's own live broadcast behavior, it is even more beyond people's expectations. As the boss of Dongfang Selection, doesn't he understand the importance of fans to the anchor?How can the love of food and clothing and parenthood be easily ignored?
It's like a factory boss who is jealous of the workers on the assembly line, and people can't help but wonder about his way of thinking. In addition, netizens' comments "I have seen a lot of unloading and killing donkeys, and the first time I have seen killing thousands of horses" also once again confirmed the loss of control of Dongfang Selection and the arrogant attitude of the CEO. Their actions not only suppressed Dong Yuhui, but also damaged the reputation and interests of their own company.
For Dongfang Selection, the intervention of the Douyin platform is undoubtedly one of the things they are most worried about. As a platform with huge traffic, Douyin does not allow any one company to dominate, and it is never allowed to challenge the authority of its own platform. Douyin began to push the Gaotu live broadcast room with high intensity, guiding Dong Yuhui's fans to vent their emotions. Douyin hopes to use this incident to weaken the influence of Dongfang Selection. In the Internet era, traffic is the most important, and Douyin, as a platform with a large amount of traffic, has a strong official control over traffic. Dongfang Selection is afraid that Dong Yuhui's influence will be too great, and Douyin is also afraid that Dongfang Selection's influence will be too great, so they are trying to weaken Dongfang Selection's influence so that fans will not be attracted away.
The whole incident was a huge blow to Dongfang Selection. Dong Yuhui brought huge traffic and attention to Dongfang Selection, helping the company successfully transform. However, Dongfang Selection appeared to be out of control when dealing with the conflict with Dong Yuhui, and the CEO's arrogant attitude and unremitting response led to greater consequences. The intervention of the Douyin platform has put Dongfang Selection in a difficult situation, and its market value and number of fans have suffered huge losses. The management of Dongfang Selection should deal with internal contradictions in a timely manner, rather than exacerbating the development of contradictions. For talents like Dong Yuhui, enough treatment and attention should be given to avoid the loss of talents. This incident is a great lesson for Dongfang Selection, and it also reminds other companies to take timely measures to avoid greater losses when dealing with internal conflicts. In the Internet era, traffic is the most important, and any company should value and protect its own streamers and fan base.