Recently, the enforcement of the Digital Platform Services Business Act (DPS Law) and the Digital Platform Services Business Act has led to stricter regulations for giant platforms Facebook, Google-TikTok and other multinational technology companies in Thailand. Under these regulations, these platform companies are required to register and notify the relevant authorities in order to meet compliance requirements. As a cooperative regulator, ** is actively promoting joint governance between the national private sector to ensure that platform companies comply with regulations. As of November 20, 2023, these platform companies are registered with the DPS Law or the Digital Platform Services Business Law, and since the implementation of the regulation in August, they must notify Be.2022。It is worth mentioning that foreign platform companies in Thailand are also gradually registering to meet the country's increasingly stringent digital platform regulatory requirements.
According to Thai law, a "digital platform service business" is a service that allows users to conduct electronic intermediary transactions. The business is subject to the regulations of the Electronic Transaction Development Agency (ETDA), including the collection of business information disclosure and service fees. At the same time, the digital platform service business also needs to actively guide the transmission and connection of transaction information, as well as assist the economic and social system in risk analysis.
Many industries are keeping a close eye on large multinational technology companies. Such companies must comply with Thai law, which requires them to accept a range of Thai standards and practices. In doing so, it is necessary to pay attention to and comply with relevant regulations and policies to ensure the legality and compliance of its business activities.
The point is that many Thais use these platform services in their daily lives, especially social e-commerce platforms or various delivery platforms. Therefore, the more Thai people use these platforms, the more they will further impact the economy and society, and cause other problems such as online fraud. These issues often occur on social media, such as selling items that don't match the description, or buying a product that you didn't receive on the e-commerce platform.
As such, on November 18, this will be a key indicator of ETDA's success in regulating digital platforms.
On November 18, 2023, the name "Big Tech" appeared in the notification system of the business that operates digital platform services, including Meta Platform, Inc., which has registered to provide services on the Facebook and Instagram social ** platforms. TikTok is also registered as a social ** platform that can provide trading support features, registered under the names TikTok and TikTok Shop.
Google lists 10 digital services, including:
Google Assistant virtual assistant service.
Google Chrome service.
Google Ads** Advertising Services.
Google Platforms Cloud Services.
Google Maps ** Map Service.
Google News, a service that collects and publishes news content.
Google Search, a service that finds the location of computer information.
Google Play Services Marketplace.
Google Universal Social Services.
YouTube audiovisual and ** services.
In addition, there are other platforms, including Marketplace Services (Marketplace), product and service marketplaces such as Lazada, Foodpanda, Robinhood, Tr**eloka, Grab, wwwnocnoc.com, line shopping, scghome, gwm**, etc.
News aggregator services such as LINE TODAY, DEK-DCOM, Think of Living, Wisesight Trend, and other communication services, such as AIS e-commerce portal, LINE official account, Thai savings bank. Capital Lazada supports activities, provides insurance services through banks, etc.
Sharing economy platform services, including labor sharing services, shared space, shared knowledge, education, public transportation, cars, motorcycle rental services, such as Grab, Indrive, Bolt, AirAsia, Superapp, Robinhood, FreelanceBaycom, jobs prompt, bitkub academy, yournextu, opendurian, etc.
Cloud services, such as INET Cloud, True IDC Cloud, Samart Safe Cloud, OLS Cloud Service, etc.
According to the ETDA Director Dr. Chaichana Mitrphan explained, the regulatory principles of this law should prioritize the impact on digital platforms. Specifically, the law needs to regulate 500,000 stores and 10 billion baht** worth of ** and prevent any risks from arising from them to ensure compliance with the restrictions of Article 32 of the law.
ETDA will take steps to make inquiries and collect the necessary information to ensure that the platform** is transparent and fair to users and the market. In order to achieve this goal, the ETDA can work with relevant institutions to build cooperative regulators and work together to ensure market order and fairness.
Maintaining the governance of social platforms is indeed a daunting challenge, and its importance cannot be overlooked. As has been pointed out, transnational platform governance is not optional. Because over the past year, we've witnessed hundreds of millions of economic losses in the social field. Even the platform itself is gradually becoming more complex.
When it comes to social governance, sharing information, defining best practices for monitoring usage, and assessing risk are indispensable. Only when sufficient information is available can the ETDA and regulators progressively issue recommendations on how platforms can ensure transparency and clarity.
In this process, we need to follow the standards or standards to ensure the sustainability and stability of the platform's governance. Only in this way can we maximize the protection of public interests and user rights and interests while ensuring the healthy development of social platforms.
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Facebook, Google.
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Digital services.