“Nova is about to join the Pioneer Program. On December 18, Huawei terminals officially announced the latest progress of the nova series. At the same time, the ** it was distributed showed the appearance of the nova12 mobile phone and its spokesperson Yi Yang Qianxi.
Yu Chengdong, Executive Director of Huawei, CEO of Huawei Device BG, and Chairman of the Intelligent Vehicle Solution BU, said, "The Nova that young people are especially looking forward to will give back to everyone's love and expectation with a more fashionable and trendy ID design and a more powerful comprehensive experience. The press conference on December 26th, let us witness it together!”
One stone stirred up a thousand waves, nova12 has received widespread attention from the industry and consumers in the past few days, so here comes the problem:What does nova12 mean when you join the Pioneer Program?What does it mean for Huawei and consumers?
nova12 is much more than just a mobile phone.
nova12The reason why it has attracted much attention is because the "pioneer plan" it wants to join is very special, on August 29, Huawei Mate60 Pro joined the pioneer program, which has set off huge attention in the industry and users, and then Huawei Mate60 Pro+ and Huawei Mate X5 have joined the pioneer program.
According to a statistical report released by market research institute Counterpoint Research, the Huawei Mate60 series has sold more than 2.4 million units in China in just eight weeks after its launch, and it continues to be hard to find.
The reason for this is because joining the Pioneer Program is of symbolic significance, which means the return of Huawei's Kirin 5G chips. Again,Nova is about to join the Pioneer program, which means that the Kirin 5G chip will also return on Nova 12.
For HuaweiThis marks the return to the normal rhythm of the Nova, another important product line, after the previous Mate series with Kirin 5G chips, and the return to the normal rhythm of bi-annual products. nova is Huawei's product series for young people, from its birth in 2016 to now it has been 7 years, because it not only carries Huawei's core technological innovation, but also insists on creating products with young people, nova series is favored by young people, last July, at the nova10 series mobile phone press conference, Huawei announced that as of July 2022, the global shipment of nova series exceeded 200 million.
Moreover, it is understood that nova12 mobile phones will be equipped with a mid-to-high-end version of the Kirin chip, which means that the Kirin chip is not only returning, but also continues to iterate.
From this, we can sayHuawei, which has been innovating in the field of mobile phones and continues to lead the industry, has finally returned to its normal rhythm. In the past few years, in the relatively quiet time of Huawei's mobile phones, it is no exaggeration to say that the mobile phone market is relatively dull and innovation-weak, which proves that Huawei's position as a leader in driving industry innovation is irreplaceable.
That's big news for consumers, too. In the past, the Huawei Mate series continued to be hard to find, indicating that many consumers are eager to buy Huawei mobile phones. With the release of the more accessible nova12,It is expected that more consumers will be able to buy Huawei mobile phones and enjoy the unique experience brought by Huawei.
Therefore, nova12 is not only a mobile phone, but a milestone product, which has special significance for Huawei and consumers.
The "Huawei imprint" on the nova12
The author noticed that there is a lot of speculation in the industry about the configuration of nova12, although its specific information is not yet known, but looking at the performance of the previous generations of nova and huawei mate60 series, we can still ** nova12 can bring us what surprise experience.
Each generation of nova is the intersection of technology and trend, and it is a mobile phone that belongs to young people. Taking the first-class nova12 as an example, the bold and stunning blue, the plain leather texture design of "nova", and the logo of Xingyao brand are all very fashionable.
Even more exciting is the integrated experience. Kirin chip + HarmonyOS operating system, the comprehensive experience brought by it is worth looking forward to. We might as well take the Huawei Mate60 Pro as an example to see how strong this comprehensive experience is. Because the underlying chip and operating system are self-developed, this allows Huawei mobile phones to maximize the smoothness of control, and achieve excellent system response speed and smoothness. In my daily use of the Huawei Mate60 Pro, I found it to be silky smooth.
Behind all this, is the blessing of the six Ark engines, namely the Ark graphics engine, the Ark memory engine, the Ark scheduling engine, the Ark storage engine, the Ark multi** engine and the Ark low-power engine. Every engine is a black technology that goes deep into the underlying technology. Taking the Ark graphics engine as an example, it is to improve the energy efficiency ratio of the graphics stack through the integration of multiple technologies such as physical animation and data-driven rendering. For users, it is to avoid screen stuttering and frame drops in various live mobile games, so that mobile game players can enjoy the fun of combat in a scene full of details and real-time rendering. To use an analogy,The Ark Engine is like a thinking brain for mobile phones, which can intelligently dispatch resources and achieve the optimal supply of resources based on user scenarios.
Moreover, with the blessing of the Kirin chip, Huawei mobile phones also have some special functions, such as AI air control, smart payment, and smart functions such as gaze without turning off the screen. As a long-time Huawei user, it feels particularly intimate when these smart features are fully returned on the Mate 60 Pro. Among them, AI air control is the most popular in my heart, it makes a lot of tedious operations simpler, especially when my hands are inconvenient to swipe the screen, you can use gestures to control the screen in the air, such as brushing short**, simply wave your hand, you can achieve**sliding**. In addition, you can also take screenshots in the air, open your palm, and wait for the palm icon to appear on the screen, and take a screenshot with your palm to clench your fist, which is fun and convenient.
HarmonyOS 4 operating system, it can bring a lot of surprising experiences. I've been using the Huawei Mate60 Pro with HarmonyOS 4 for a few months, so let's talk about a few of my favorite features. One is the Live Window, which aggregates multiple notifications from the same app on a single card and presents them in a timeline format that is both clear and concise. In this way, after ordering takeout, you can understand the progress of takeout very vividly and intuitively, which will not disturb people, but also get updates on the status of information.
The other is a super transfer station, as a self-a**, when creating content, I often need to copy and paste content from different applications, which is very cumbersome. But with HarmonyOS 4's super transfer station, everything has become very simple, you just need to drag the content you need to copy into the super transfer station, and then when you use it, you can drag it out again, it's simple and fast. Moreover, the super transfer station can not only be cross-application, but also cross-device, and even with the blessing of the smart screen, as long as the text appears on the mobile phone screen, ** can be extracted and put into the super transfer station.
Of course, the communication function is one of the most anticipated aspects of nova12. Huawei brings together a variety of communication capability improvement technologies under a technology brand called "Lingxi Communication", which includes three parts: Lingxi network, Lingxi algorithm, and Lingxi antenna, each of which includes many core technologies and continues to iterateThis makes Huawei mobile phones the ceiling of mobile phone communication technology.
For example, Huawei mate60 Pro is blessed by Lingxi communication, and can have excellent communication performance in extreme scenarios: whether it is on the subway, or on the high-speed rail with a speed of more than 300 kilometers per hour, you can smoothly**Huya8M live broadcast, brush Douyin happily**, and even open a hot spot to eat chicken. In the underground parking lot, you can also achieve stable call quality, and the problem of scanning the code to pay off the chain is no longer there. In the elevator, the time spent on calls is also greatly reduced ......
So, it can be expected,With the blessing of Kirin 5G chips, nova12 will be able to return with enthusiasm and bring an exciting comprehensive experience.
Postscript: nova12 moments.
When Huawei Mate60 Pro ushered in the return of Kirin 5G chips and continued to sell well, the industry exclaimed: Huawei ushered in the "Mate60 moment".
Now, we can also say that Huawei will also usher in the "nova 12 moment". Although the specific details of nova12 are not yet known, based on the information of all parties, nova12 has a few certain information: nova12 is a mobile phone that integrates Huawei's iconic Kirin 5G chip and HarmonyOS 4, and nova12 is the mobile phone with the largest upgrade in the history of nova series development. In addition, compared with the Mate series, which is more close to the people**, the release of nova12 will surely bring Huawei mobile phones into thousands of households, so that more consumers can buy and experience them.
If the "Mate60 moment" allows Huawei mobile phones to re-emerge in the mid-to-high-end market, then the "nova12 moment" will make Huawei mobile phones re-emerge in the young market and live up to expectations.
The answer to all the riddles will point to the Huawei press conference on December 26, don't forget, in addition to the question worldM9, nova12 is also worth looking forward to.