More marketing dry goods are available in medicine
If you want to open a medical center, and you have done a good job of positioning and budgeting, then there are a few questions that you still need to think about before opening:
1. How to solve the technical problem of the medical hall?
If a medical center does not have skilled doctors who cannot solve problems for customers, the medical center will definitely not last long. Many people open a Chinese medicine hall, but they do not have their own core technical strength at all, and they take it for granted to invest in a Chinese medicine hall, which basically ends in failure. In addition, if your technology stays on relying on a famous doctor, or knows a few retired doctors, it will be troublesome, if they have changed, how to solve your medical technology, there must be a stable and continuous technical output.
So, be sure to understand what are the techniques of your clinic before opening?Who will do it?Is the personnel stable?How to stabilize personnel?Once the technology is unstable, even if there is a lot of traffic, it will still die in the end.
2. The flow of the medical center comes from the first place
Open a medical center: first solve the problem of traffic, and then solve the problem of doctorsIt is undeniable that some famous doctors can still bring traffic to the medical centerTraffic is the most expensive at the moment, I want to understand where the traffic comes from, how to do it online?What platforms to do?What to do separately?Who's going to do it?What to do offline?
Although the Internet age is becoming more and more popular, offline activities are still one of the most effective and practical ways to reach the target customer group. For example, holding free clinics or expert forums can effectively attract target customers and enhance the brand image and popularity of the hospital.
3. The operation team is well formed.
Generally speaking, TCM doctors do not have the ability to pay attention to technology and take into account operations at the same time, and can do a good job as an operation officer, because people's energy is limited, and only the thinking of professionals can be developed in depth to achieve results in the corresponding field. However, operation is a thing that requires breadth of thinking, and people who are now engaged in professional fields generally do not have such breadth, especially the thinking of businessmen, corporate operations, marketing, Internet, etc.
4. What are the projects of the combination of medical care and elderly care?
The "nourishment" part of the combination of medical care and elderly care in the medical hall, of course, mainly refers to health preservation, and the product is actually a manifestation of standardization, especially the traditional Chinese medicine technology, which can be completely standardized about 70%, and the other 30% is based on the specific problems of customers, and the targeted treatment of certain acupuncture points, meridians or other ways is also effective.
At the same time, standardization must be the premise of replication, which is a problem that all chain enterprises must consider, and it is a step that must be taken by people who are slightly less dependent on people. As discussed in the article a long time ago, the road of the chain medical center based on treatment positioning, small and beautiful, and external treatment will be wider, and standardization is also the only way to transform the traditional Chinese medicine hall from the simple ** as the core to the daily health and all-round health management as the core.
5. Recruit and form employees, and leave enough time for training.
In the preparation work before the opening of the Chinese medicine hall, we must pay attention to training. Before the opening of the clinic, through continuous training, a unified value is established to form a resonance.
The other is to train service awareness and service process, form a fixed service standard for the medical center, and you can learn its service section from the health center and beauty salon. For example, when a customer enters the door, what do we say to him?When is the right time to hand him a glass of water?What kind of water is more professional and service for customers?How to tailor one-to-one service for customers?In the process of providing technical services for customers, how to enhance the customer's sense of experience?How do you impress your customers?Is the membership service charter ready?Is the return visit and follow-up service system established?
6. Is the product system well built?
The Chinese medicine hall can take the form of technology + service + product to serve customers, and the customer's experience will be better, and for the medical hall, it has also increased revenue, and I believe everyone has reached a consensus: to make products. But how does the product work?Scattered, single, and one-sided products do not help the clinic in any way. The product is the same as the external treatment technology project, and it should be systematic.
7. Solve the problem of trust with traditional Chinese medicine culture.
When a customer enters any business place, his first feeling is distrust, especially in the market environment with a strong modern business atmosphere, the customer also understands that every action you take has a purpose, how to eliminate the customer's distrustThis is my own personal experience, and that is: the culture of Chinese medicine.
The Chinese medicine hall is not only the need to treat diseases, but also the cultural belonging and concept attraction, as well as the guidance and practice of healthy life, which is the foundation of great health consumption, only the Chinese medicine hall has the ability to correctly penetrate the relevant products of traditional Chinese medicine into people's clothing, food, housing and transportation, and truly help people realize the effective health preservation of traditional Chinese medicine, with medical treatment as the core, and the curative effect as the foundation to export traditional Chinese medicine culture and health concept, guide a healthy lifestyle, and provide personalized healthy life guidance.
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