Thirty years and great beauty enlightens the new
2024 Guanzhu Tile Dealer Conference
Seize new layouts, innovate channels, and cultivate new momentum.
Strive to write a new chapter of "China's crown pearl".
From 1993 to 2023, these 30 years are the 30 years of Guanzhu Tiles' hard work, and also the 30 years of innovation of Guanzhu Tiles. Born in the period of reform and opening up, the crown bead tile has always been at the same frequency with the times, the original intention has not changed, the belief is unswerving, step by step, rooted in the traditional Chinese soil, with green intelligent manufacturing, beautiful products, beautiful service to build a beautiful life of the people, and continue to polish the brand name card of "China Guanzhu".
Thirty years and great beauty enlightens the newOn December 18, 2023, the 2024 Guanzhu Tile Dealer Conference was successfully held at the headquarters of Guanzhu. Guanzhu dealer partners from all over the country gathered together to summarize the achievements of the brand in 2023, seek the road of development in 2024, and jointly open a new chapter of Guanzhu ceramic tiles
At the end of the year and the beginning of the year, we should not only look back on the past and sum up experience, but also look forward to the future and take the pulse. Ye Delin, Chairman and President of New Pearl Group, Liang Wangjuan, Group Director and Executive Vice President, Chen Xianhui, Group Director, Vice President and Secretary of the Party Committee, Deng Yong, Group Vice President and General Manager of the Marketing Management Center, Jian Runtong, Group Vice President and General Manager of R&D and Manufacturing Center, Wei Qian, Group Vice President and General Manager of ** Procurement Center, Ye Yongkai, Group Vice President and General Manager of International Strategic Cooperation and New Business Development, Gao Shijie, Group Vice President, Secretary of the Board of Directors and Director of the Office of the Board of Directors, Deputy General Manager of the Group, Gao Song, deputy general manager of the marketing management center, Pan Han, deputy general manager of the group and general manager of the Guanzhu tile brand, Li Ying, deputy general manager of the group and president of the collaborative design institute, Chen Jincheng, design director of the brand store design center and director of the design department of the first camp, Guan Jianhui, director of the marketing department of the first marketing center, Jia Shiguang, general manager of Mingzhu Kezhu, Zhou Hui, director of the product planning department of the group, and other group and brand leaders attended the meeting.
At the same time, the meeting also specially invited Liu Yong, Secretary General of the Circulation Branch of China Building and Sanitary Ceramics Association, and Mr., President of Digital Ceramic in SpainVicente Tr**er Sastrre, Director of Product Design & MarketingJorge Ania, co-founder of NET and senior consultant of new materials business of New Pearl Group, Chen Mei came to the scene to participate in the event.
A journey of forging ahead is inseparable from the power of example;The fruitful harvest is also inseparable from the sweat and hard work of fellow travelers. The conference also held the "2023 Guanzhu Tile Award Ceremony" to solemnly commend the outstanding dealer representatives who have made important contributions to the development of Guanzhu tiles in 2023, and successively awarded the annual "Outstanding Contribution Award", "Glory Leading Award", "Outstanding Flying Award", "Innovation Award", "New Talent Award", "Image Excellence Award" and other awards.
Guanzhu Ceramic Tile solemnly commended the outstanding dealers of the year.
Great beauty development and dragon start a new bureau
2024 Guanzhu Ceramic Tile "Group Development and Business Strategy" was released.
Ride the wind, and start a new game!Liang Wangjuan, director and executive vice president of the groupThe release of the 2024 Guanzhu Ceramic Tile "Group Development and Business Strategy" puts forward specific requirements and goals for the development of Guanzhu Ceramic Tiles in the new year.
Liang Wangjuan, director and executive vice president of the group
In the post-epidemic period, from the perspective of the three major trends of building ceramics, real estate industry and consumer needs, although the current market is in a downward trend, the fundamentals of China's long-term economic growth remain unchanged. Through the insight and research of the large market environment, Guanzhu Ceramic Tile puts forward a full range of policy support measures of "two major controls" and "five upgrades" to escort the business growth of dealersThrough the "four-dimensional drive" strategy, we can efficiently empower dealers and the market. New Era, New Situation!In the new year, Guanzhu Ceramic Tile is willing to work with dealer partners to look at the trend, embrace changes, and work together for a win-win situation
Great beauty marketing and breaking the new life
2024 Guanzhu Ceramic Tile "Group Marketing Strategy and Outline" was released.
Only reformers advance, only innovators are strong!Deng Yong, vice president of the group and general manager of the marketing management centerHe fully affirmed the outstanding performance results of the 2023 Guanzhu tile manufacturers working together to achieve the double growth of sales and profits against the trend, and gave an in-depth explanation of the 2024 Guanzhu Ceramic Tiles "Group Marketing Strategy and Outline".
Deng Yong, vice president of the group and general manager of the marketing management center
2024 will be a year of endeavor for Guanzhu tiles to move towards a new track and new glory. Guanzhu Ceramic Tiles will continue to adhere to high-quality development and scientific and efficient operation, through a series of powerful measures such as precise strategy, brand upgrading, innovative products, improved services, and breakthrough channels, to further fully empower terminals, help dealer partners break through innovation, and embark on a new road of high-quality development.
Damei brand to build a competitive advantage
2024 Guanzhu Ceramic Tile "Brand Management Strategy" preaching.
Stabilize the chassis and deeply cultivate the main position!Pan Han, deputy general manager of the group and general manager of Guanzhu tile brandAccording to the group's strategic guidance, the 2024 Guanzhu Tile "Brand Management Strategy" was released as the policy for the future development of Guanzhu Tiles.
Pan Han, deputy general manager of the group and general manager of Guanzhu tile brand
Seek the elders of the wood, and they will consolidate their roots. In view of the new situation and new challenges in the current market, Guanzhu ceramic tiles need to build a competitive advantage and embrace deterministic growth. Focusing on the "six core strategies" such as continuous building of China Guanzhu business card, deep cultivation of channels, team building, store improvement, model market building, finished product delivery, and product strength improvement, the "five growth engines" are reconstructed, and the "ultimate retail" goal of dealer partners is empowered according to different future business formats, and the new year's charge of Guanzhu ceramic tiles is sounded.
Damei products, leading the new trend of human settlements
New design, new category, new material, new display.
Based on a global vision, we create new international trendy products
From SpainMr., President of Digital CeramicVicente Tr**er Sastrre, Director of Product Design & Marketingjorge aniaAt the scene, they shared their insights on the 2024 "International Home Decoration Design and Matching Trends" with the guests, and showed a series of new products created in cooperation with Guanzhu Tiles.
The alliance with Digital Ceramic, one of Europe's top design companies, aims to differentiate the brand's products with the world's exclusive material designWith top technology and first-class design, we have achieved world-class new productsWith the attitude of a fashion home trendsetter, it builds a product competition barrier for the terminal.
President of Digital Ceramic, Inc.
mr.vicente tr**er sastre
Director of Product Design and Marketing at Digital Ceramic.
mr.jorge ania
Refined product matrix to help terminals seize the market
Zhou Hui, Director of the Group's Product Planning DepartmentConduct an in-depth presentation on the "2024 Product Planning Strategy" of Guanzhu Tile. Next, Guanzhu Ceramic Tile will focus on the three major channels of retail, decoration and engineering, based on the decoration trend and channel demand, and carry out the mode of sub-group, sub-product and sub-policy, and refine to create a competitive product matrix, so as to prepare sufficient "ammunition" for the market battle of Guanzhu Tile in 2024, help the terminal quickly break through and seize more markets.
Zhou Hui, Director of the Group's Product Planning Department
New materials and new growth start now
Lay out a new track with new decorative materials, leverage the transformation of "stock" into "increment", create a healthy home space solution, redefine an environmentally friendly and healthy lifestyle, and provide strong support for the terminal to leverage the trillion-level blue ocean market. Chen Mei, co-founder of net and senior consultant of new materials business of New Pearl GroupFocusing on new green materials such as soft porcelain and Shijing new materials, and prefabricated quick-assembly systems, the 2024 "New Material System Planning" will be shared.
Chen Mei, co-founder of net and senior consultant of new materials business of New Pearl Group
Iterative display experience, new crown bead products are fully unveiled
During the same period, the New Pearl (Guanzhu) Zhizhu Ecological Center was renovated and upgraded, and Damei was opened. The exhibition hall of the new headquarters takes the concept of "harmony" of traditional Chinese culture as the core of the design, takes the "rock slab" as the inspiration carrier, boldly iterates the traditional design, and comprehensively displays the new products and application advantages of Guanzhu 2024 with a unique display method and innovative "five senses" experience, and stimulates the infinite inspiration of Damei Habitat.
Dealer partners walked into the new pearl (Guanzhu) Zhizhu Ecological Center to visit.
Damei service, innovation and win-win new track
2024 "Guanzhu Tile Delivery System" was released.
How to seize the new track of consumption?High-standard finished product delivery is the only way to upgrade from traditional distribution to space solution service provider, which can effectively achieve brand differentiation and win long-term market recognition. Jia Shiguang, general manager of Mingzhu Science and ConstructionGive a detailed answer to the service upgrade content of the 2024 "Guanzhu Tile Delivery System" to help the terminal open up a new track in the industry!
Jia Shiguang, general manager of Mingzhu Science and Construction
The finished product delivery service must be standardized and demanding. Dealer partners should start from the actual needs of users, take intimate service as a breakthrough to impress users, effectively implement the "Golden Crown Service", expand the market with the "N+N green building system delivery system", and create a one-stop closed-loop home purchase solution.
Thirty years and great beauty enlightens the new
Strive for a new era and forge ahead on a new journey.
Looking back on the 30 years of concentricity through the rapid development of the spring breeze road, every journey is worth remembering, and every moment is accompanied by gratitude. Ye Delin, Chairman and President of New Pearl GroupDelivered an important speech at the dinner ceremony.
Ye Delin, Chairman and President of New Pearl Group
Today's Guanzhu tile has developed into the backbone of the national brand, and will gradually move towards the world stage, blooming the charm of "Chinese tile". Looking forward to the future, the pace of innovation and development of Guanzhu ceramic tiles and win-win cooperation is unstoppable. Ye Dong said that in the last 30 years, we have earned dividends of scale and productsIn the next 30 years, we will earn the dividends of brand plus model. I hope that everyone will work together to gather strength, firm direction, and move forward bravely in the big family of Guanzhu tiles, and make every effort to make Guanzhu tiles the preferred brand of many Chinese family tiles, and become one of the best century-old brands in China
Thirty years and great beauty enlightens the newStanding at a new starting point, Guanzhu Ceramic Tiles will continue to work hand in hand with dealer partners to help each other, shoulder the development mission of "low-carbon green transformation", assume the role model responsibility of "telling the story of Chinese brands", and continue to write a new chapter in the next 30 years of China Guanzhu with the goal of building a "national beautiful life".
Group photo at the 2024 Guanzhu Tile Dealer Conference.