On the first day of the New Year's Day holiday, the rising temperature revealed the joy of the festival, and travel ushered in the hottest period of this winter. According to data released by various tourism platforms on December 30, on the first day of the New Year's Day holiday, inter-provincial travel orders accounted for more than half of the totalShanghai Disney Resort became the most searched scenic spot in China on the first day of New Year's Day, with the Summer Palace and Universal Beijing Resort ranking first.
Two or three. Ctrip data shows that on the first day of the New Year's Day holiday this year, inter-provincial travel orders accounted for 55%. Even if it's only a three-day holiday, more people are still willing to travel to end the year that is about to pass. The top 10 popular destinations for Chinese New Year's Eve this year are:Shanghai, Beijing, Guangzhou, Nanjing, Hangzhou, Chengdu, Chongqing, Shenzhen, Wuhan, Tianjin
On the new day of the new year in Vientiane, there are also many people who bring their families and children to experience the world during the journey, book a homestay with friends to welcome the New Year in laughter, and even ski in the resort to enter 2024. Among the orders departing on the first day of New Year's Day on the platform, one out of every five orders is a parent-child family, and the year-on-year growth of homestays and ice and snow tours on the first day of the year.
Shanghai Disneyland night scene photo by Wu Yibin.
Which attractions are more popular?According to platform data, theme parks, museums, botanical and botanical gardens, and ski resorts are the most popular New Year's Day check-in spotsHarbin Ice and Snow WorldWith the colorful ice and snow scenery and the snow party that ignites the winter night, it has climbed to the first place in the ice and snow category.
In addition, Tongcheng travel data shows that on the first day of New Year's Day, it benefited from the vigorous ice and snow tourismShenyangHotel bookings were 166% year-on-yearChangchunwithHarbinof hotel bookings increased by 142% and 129% year-over-year, respectively. Beijing'sSummer PalacewithShichahai Ice RinkOpened on the eve of New Year's Day, the search popularity of the Summer Palace was **19 times month-on-month, and the search popularity of Shichahai Ice Rink was **5 times month-on-month.
Among the dark horse destinations with the fastest rising orders on the first day of New Year's Day on the platform, "Small and Beautiful Cities" took the top 11, namely Weihai in Shandong, Jingdezhen in Jiangxi, Zibo in Shandong, Shaoxing in Zhejiang, Jiaxing in Zhejiang, Zhenjiang in Jiangsu, Mohe in Heilongjiang, Weifang in Shandong, Quanzhou in Fujian, Yangzhou in Jiangsu, and Yantai in Shandong. Among them, two of the recently popular "snow nests" Weihai and Yantai are on the dark horse list, and Zibo, which was out of the circle in April this year, still has a considerable order growth rate at the end of the year.
In terms of outbound travel, according to the National Immigration Administration**, the average daily number of inbound and outbound passengers at ports across the country will reach 1.56 million during the New Year's Day, an increase of more than 5 times compared with the New Year's Day holiday in 2023 and 90% of the same period in 2019. Ctrip data shows that the top 10 popular overseas destinations on Chinese New Year's Eve this yearHong Kong, Japan, Thailand, South Korea, Macau, Malaysia, Singapore, United States, Australia, United Kingdom