In recent years, Sichuan cuisine, as one of the traditional Chinese cuisines, has developed rapidly at home and abroad. Sichuan cuisine is famous for its unique taste and cooking skills, and has become a favorite among diners at home and abroad. World catering looks at China, Chinese catering looks at Sichuan cuisine, and the soul of Sichuan cuisine is in Pidu.
According to Unilever Food Planning-UFS Big Data Statistics, as of the second quarter of 2022, the number of Sichuan cuisine stores in the country ranked first among all local cuisines, accounting for 31 of the number of local cuisine stores3%, a total of 320,000. In places where you don't like spicy food, such as Jiangsu and Zhejiang, the number of Sichuan catering enterprises is gradually increasing.
Sichuan cuisine is different, if you go to any residential area, any snack street, you will always find the existence of Sichuan restaurants. It has the same popular positioning as Lanzhou ramen, Shaxian snacks, and yellow braised chicken rice, but the dishes are much richer than these restaurants, and the taste experience is more impactful. In short, it is delicious and inexpensive, and it is a place where you can often call your friends out to eat together. You don't have to worry about the Sichuan cuisine you eat is not authentic, we can't imitate Sichuan people when they speak Sichuan, the proprietress opens a mouth, and you know that this must be a Sichuan restaurant opened by Sichuan people. If it is fake, it will be replaced.
In 2023, with the help of China's policy of focusing on stimulating domestic demand, the domestic economy will gradually recover, and catering consumption will show vitality. According to the National Bureau of Statistics, in the third quarter of 2023, China's GDP reached 320 trillion yuan, a year-on-year increase of 347%；From January to August 2023, the national catering revenue reached 3,281.8 billion yuan, a year-on-year increase of 194%。
In the context of health needs, how to update the traditional health concept of Sichuan cuisine, give full play to the nutritional value of Sichuan cuisine raw materials, and dig deep into the high nutritional characteristics of Sichuan cuisine raw materials is a point worth paying attention to in the Sichuan cuisine industry. For the sustainable development of the Sichuan cuisine industry, it is also necessary to pay attention to the carbon neutrality, digital intelligence, industrialization and internationalization of Sichuan cuisine.
Internet catering brands, for example, know how to use Internet thinking to cultivate their loyal customers more than traditional restaurants. The so-called Internet thinking is to create a catering brand and distinctive catering products that can be self-disseminated. With the changes in the catering industry, the restaurant dishes have begun to bid farewell to the characteristics of full and coarse, showing a trend of refined development, and restaurants need to create their own best-selling products according to their own positioning and the needs of target customers.
The person in charge of Sichuan Kitchen, seeing this opportunity, decided to use the Internet to open a new model, based on the offline and the Internet as a channel, through the construction of small programs, through the promotion of the Internet, through the community for precision marketing, and finally realize the new model of Internet + Sichuan Kitchen customization.
After careful investigation, Shanghai Yuelan Group was selected, which not only met all the needs of building a platform, but also went one step further to help Sichuan Kitchen achieve leapfrog development through capital operation, and finally became an influential company.