After launching the Huawei Mate60 series mobile phone case for the first time not long ago, the international fashion lifestyle brand CASETIFY held a fashion salon with the theme of "Inspiration and Brilliance" and "Breath Out of the Circle" at the Xintiandi Art Center store in Shanghai. Celebrities from various circles such as editors-in-chief of fashion magazines, fashion celebrities, fashion bloggers, and digital bloggers gathered together to experience the fun of mobile phone case DIY with consumers at the event site, and also shared a series of high-quality content about mobile phones and mobile phone cases, which aroused widespread attention and heated discussions.
At present, with the high popularity of smartphones, mobile phone cases actually have a considerable market size. Some research institutions estimate that the market size of mobile phone cases has exceeded 150 billion yuan, and will continue to maintain rapid growth in the future, and the market will also usher in more development opportunities. Another research firm also said that 75% of smartphone users would choose to buy a phone case, and 25% of these users have more than one phone case. Combining these two pieces of information, it can be found that the rapid growth of the mobile phone case market is due to the huge scale of the smartphone market on the one hand, and the strong promotion of users' personalized needs on the other hand.
Specifically, the current mobile phone case not only has the protection of the mobile phone, anti-drop, scratch-proof, waterproof and shock-resistant functions, but also can be used as a mobile phone decoration, PC, leather, silicone, tempered glass, velvet and other different materials of mobile phone cases, with fashion trends or unique design, or exclusive to their own personalized customization, can fully meet the individual needs of users. Today's phone cases have also become a new social currency that can be used to express emotions, personalities, and attitudes. Among the mid-to-high-end phone case brands, Cassetify has become one of the hottest mobile phone case brands in the world with its excellent performance, original ability and IP co-branded design, as well as personalized customization.
For trendy lifestyle brands like casetify, as well as other mobile phone accessory manufacturers, launching a popular flagship phone case is a must. On the one hand, the shipment of popular flagship products can reach tens of millions, which can greatly reduce the original design, IP licensing and manufacturing costs of a mobile phone case, and help enterprises earn higher profits. On the other hand, popular flagships also have a very high market popularity, and after a mobile phone case becomes a hit, it can also enhance the brand's popularity and influence. In addition, high-end flagships have fewer compromises in design, allowing designers to have more room to play and accumulate more design experience.
The Huawei Mate series is a prime example. At the end of August this year, when the Huawei Mate 60 series went on sale in advance through the Pioneer Program, Huawei terminals mentioned that this was the feedback to users from the sales volume of the Huawei Mate series exceeding 100 million, which shows the sales and influence of the Huawei Mate series. In terms of design, the Huawei Mate series is also an industry benchmark. For example, the "concentric" design of the Huawei Mate60 series, that is, the camera module, the back panel, and the bottom of the integrated fuselage, are marked with the XMAGE logo as the center of the circle. The camera module is unfolded outward, and the iconic "Star Ring" is no longer limited to the module itself, but expands to the waist of the back cover and leaves a unique and elegant arc, which also represents the spirit of exploration and breakthrough of the Huawei Mate series.
The four colors of Yachuan Blue, Yadan Black, White Sand Silver, and Nannuo Purple fully demonstrate Huawei's deep understanding of traditional culture and high aesthetic standards in color. From the Brahmaputra River to the Heidu Mountain, from the Baisha Mountain to the Nannuo Mountain, Huawei overlooks the land from a new perspective, uses latitude and longitude information positioning, and takes colors from the magnificent mountains and rivers, creating four unique colors for the Huawei Mate60 series, bringing unique visual aesthetics with the "Earth Color Card" and paying tribute to the power of galloping, which is not only a tribute to traditional culture, but also a leader in fashion trends.
Therefore, when discussing the design of the Huawei Mate60 series, the editor-in-chief of fashion magazines, designers, digital bloggers and other guests all gave high praise. Among them, Yvonne, editor-in-chief of Ellemen, said: "The concentric circle design becomes the unique hashtag of the Mate60 series, and the color matching is taken from the earth color card, and the two complement each other to form a visual enjoyment. Moreover, the overall appearance of the Mate60 series is simple and atmospheric, and it is a veritable fashion item on the street." Designer Yingfeng said: "The design of the Mate60 series this time can be said to have drawn a new stroke in the aesthetic design of the entire mobile phone industry."
In fact, the product line matrix of many mainstream mobile phone manufacturers cannot be inherited, unified and continuous in design, and cannot be recognized through these, the fundamental reason is that smart phones have tens of thousands of components, and while pursuing a sense of design, they need to take into account other aspects such as hardware, functions, and experience. Huawei can not only take care of it perfectly, but also integrate its own understanding of fashion trends into the design. The success of the Huawei Mate60 series as a fashion item not only represents Huawei's strong design capabilities, but also leads the industry's R&D and innovation capabilities.