Some people say that the live broadcast industry is a huge stage, and the anchors are the stars on the stage. They rely on their talent and charm to attract the attention and support of countless audiences. On this stage, the farce of Dong Yuhui and Dongfang Selection is still being staged, and it is intensifying. This controversy not only caused a response from CEO Sun Dongxu, but also brought more people to the incident. Dropping the phone, apologizing, and stopping the broadcast for three days have made this farce more and more eye-catching. At the same time, the number of fans of Dongfang Selection has also dropped sharply, and some fans have even begun to switch to the arms of competitors, which makes people sigh about the development of all this.
The contradiction between Dong Yuhui and Dongfang Selection is not a day or two. At first, the controversy was a small internal affair, but over time it escalated into an open feud. CEO Sun Dongxu's explanation did not bring a calming effect, but further exacerbated the controversy because of an accidental drop of the phone. Subsequently, Dong Yuhui had to apologize publicly, but all this was irreparably turbulent. Dong Yuhui himself also chose to stop broadcasting for three days, and the fans of Dongfang Selection were also troubled by the loss of fans. There are even some fans who go to the live broadcast room of the competitor Gaotu Jiaxuan, hoping to find new sustenance there. For Dong Yuhui, Dongfang Selection and fans, this farce is undoubtedly a huge blow. However, looking back, it is not difficult to see that this development seems inevitable.
New Oriental's live streaming model has ushered in a rapid rise with Dong Yuhui as the core, and is known by many as the representative of knowledge live broadcasting. With the help of live broadcast, New Oriental** has not only achieved economic success, but also made an important breakthrough in the capital market. Dongfang Selection has also successfully transformed, and while they use third-party platforms for live broadcasting, they are also actively building their own platforms. Although Dongfang Selection has many anchors, 50% of the income comes from Dong Yuhui's hands. It can be said that Dong Yuhui's personal ability has made a great contribution to the development of Dongfang Selection. However, unlike traditional sales logic, online celebrity live streaming is more dependent on personal influence. The same product, the same **, different Internet celebrity anchors bring completely different effects. However, New Oriental is different from other live broadcast companies, which tend to grow and develop gradually, and highly bind top anchors within the company, such as Xiao Yang and others. They became shareholders of the company and formed a strong bond with the company. The relationship between Dong Yuhui and Dongfang Selection is very different. New Oriental itself is a large company with tens of thousands of employees, and even Internet celebrity teachers like Luo Yonghao have chosen to leave. For large companies, they rely more on a system and system than on the prominence of individual characters. In this system, everyone plays a clear role, repeating their own work. If something goes wrong with someone, it's easy for the company to find a replacement. Based on such an institutional relationship, the conflict between Dong Yuhui and the company will occur sooner or later. This dispute is essentially the dissatisfaction of the Dongfang selection team that all the hard work of everyone in the team is occupied by Dong Yuhui alone. That's why they stand up for some extra praise.
In fact, we all know that behind every successful streamer is a huge team. From merchandising, negotiation, logistics, copywriting, live streaming to logistics, and more, every member of the team has put a lot of effort into the streamer's success. However, inEntertainmentSimilar situations often occur in industries such as television and film. The leading actors often get most of the applause and praise, while the behind-the-scenes team behind them often pays silently without too much ** rate. For Yu Minhong, the general manager of Dongfang Selection, he should not only think about how to resolve the contradiction between Dong Yuhui and Dongfang Selection, but also focus on how to create more excellent anchors like Dong Yuhui. Yu Minhong is undoubtedly a person with high emotional intelligence, and he should understand the risks of relying too much on individual core personnel. Whether it is because of internal contradictions or Dong Yuhui's voluntary departure, in the future, new difficulties and challenges may arise. As suchLi JiaqiAs she said in the live broadcast this year, the huge pressure of work was the reason why she said those words. For Dong Yuhui, even if New Oriental provides him with an annual salary of tens of millions of yuan, this does not fully reflect his value. If Dong Yuhui starts a company by himself and carries out live streaming alone, the annual income only comes from commissions and advertising costs, at least hundreds of millions of dollars. If his company goes public, he is even expected to become a billionaire. Therefore, for Dong Yuhui, he should think about his future, whether to stay in his comfort zone as part of Dongfang Selection, or choose to jump out and start his own business. For Yu Minhong, what he has to do is to build a system that can mass-produce Dong Yuhui as soon as possible. Of course, Dong Yuhui and Yu Minhong are both people with high emotional intelligence, and they will definitely put an end to this farce as soon as possible at the lowest cost. However, if one day in the future, Dong Yuhui and Dongfang Selection break up peacefully, we should not be surprised, everything happens based on interests.