Cliff-like cooling!The sales of navel oranges in Gannan have worsened!
Background. The peak sales season of navel oranges in Gannan in 2023 is not too friendly to fruit farmers. Although e-commerce sales are booming, a large number of netizens and leading e-commerce companies have brought goods online from Gannan, and Gannan navel oranges have become stars in the winter fruit market. However, compared with previous years, this year's Gannan navel orange sales market is relatively light, merchants see more goods, less bids, some merchants who have paid a deposit even choose not to pay to give up the acquisition. More than a month after the orchard opened, many fresh fruits from the orchard were still hanging on the trees, and no one bid for the land in the garden, and everyone relied on retail to go a little bit.
Extended reading: The 2023 Gannan navel orange sales season has shown a less optimistic situation at the beginning. Although e-commerce sales have shown growth momentum, it has attracted a large number of Internet celebrities and large e-commerce platforms, making Gannan navel oranges the star of the winter fruit market. However, compared with the past, the sales market of Gannan navel oranges this year is relatively weak. Merchants are mostly waiting to see the market trend, but the ** is relatively low, and some merchants have not been able to buy even after paying a deposit. Compared with previous years, the traditional large-volume orders of the first merchant have been reduced by more than half. More than a month after the orchard opened, many navel orange orchards were still hanging on the trees, and no merchants were willing to charter the orchards, so they only relied on a small amount of production and sales in the retail market.
The wait-and-see mentality of the peasants.
At first, the growers were affected by the high level of navel oranges in the early days, and they just wanted to wait and see, and their expectations were high. They believe that with more than 40 days to go before the Chinese New Year, the market demand will gradually increase, so they choose to give retailers time. However, according to the ** meteorological observatory forecast and supercomputer simulation forecast, starting from December 10, our country will begin a large-scale rain and snow process, and there will be a wide range of cooling and precipitation in the southern region. The arrival of the cold wave will cause a sharp drop in temperature, which will pose a major threat to the Gannan navel oranges that are still hanging from the trees.
Additional extensions: Held by fruit growers"Wait and see"attitude, hoping to be able to increase production when market demand increases. They have high expectations, believing that there are more than 40 days left before the Chinese New Year and enough time for retail. However, forecasts from meteorological stations and simulated forecasts from supercomputers provide a dire warning of this wait-and-see mentality. Starting from December 10, our country will be plunged into a widespread rain and snow process, and there will also be widespread cooling rain in the southern region. With the convergence of cold and warm air, there will be a sudden cooling in the Gannan region, which poses a great threat to the Gannan navel oranges that are still hanging on the trees.
The effect of the cold spell on fruits.
In the face of low temperatures, Gannan navel oranges are not completely resistant to the effects of frost. Temperatures below 0°C can adversely affect the fruit and fruit trees. Low temperatures can affect the taste of the fruit, making it unpalatable and not conducive to storage. Experienced traders can tell at a glance whether the fruit has been damaged by frost, so they will not buy fruit that has been damaged by frost. At this time, the best thing to do is to ** the fruit in advance. However, in the current situation of shrinking market consumption, wholesalers are not willing to buy, and it is difficult to sell the ideal **. Growers are caught in a dilemma: selling or not selling will result in a significant reduction in income. Hoping that the cold snap won't have a negative impact on the fruit is undoubtedly a big gamble. Once the fruit is severely damaged by frost, it can cause huge losses. In addition, the southern Gannan region will also face the pressure of a large number of citrus fruits such as sugar oranges and mandarins, and this year's sales season is destined to face a difficult situation.
More information: Gannan navel oranges are not fully resistant to the effects of frost at low temperatures. When the temperature drops below 0°C, both the fruit and the fruit tree are adversely affected. Low temperatures will change the flavor of the fruit, the aroma will also deteriorate, and it is not conducive to the preservation of the fruit. Experienced ** merchants can see at a glance whether the fruit has suffered frost damage, and resolutely do not buy frost-damaged fruits. At this point, the best thing to do is to ** the fruit as soon as possible. However, in the current situation of slow market consumption, wholesalers' willingness to buy is not high, and it is difficult to sell the ideal **. Growers are faced with a difficult choice: to sell or not to sell, and their income can be drastically reduced. Hoping that the cold snap won't have a negative impact on the fruit is indeed a risky act. If the fruit suffers severe frost damage, the damage will be enormous. In addition, the Gannan region will also face pressure from a large number of citrus fruits, such as sugar oranges and mandarins, and this year's sales season is destined to be difficult.
Recommendations for high-risk orchards.
For orchards located in the high-altitude hills and northwest, sub-zero temperatures are more likely. Therefore, it is advisable for growers to take this extremely cold weather seriously and think carefully about what to do next. For orchards located at high altitudes and high in the mountains, it is best to harvest the fruit as soon as possible. If the grower decides to leave the fruit on the tree, he should also pay close attention to the weather and take measures such as fumigation and mulching in time to prevent losses caused by low temperatures and frost.
Extra Extension: Orchards located at high altitudes facing north in the windward direction are more likely to experience negative temperatures. Therefore, growers are advised to take the threat of this extreme cold snap seriously and carefully consider their next decision. If the orchard is located at a high altitude and exposed to severe cold, it is best for the farmer to harvest the fruit as soon as possible. If the grower decides to leave the fruit on the tree, he should also pay close attention to the weather conditions and take measures such as fumigation and mulching to prevent frost damage to avoid huge losses.
Summary. In the 2023 peak sales season for navel oranges in southern Gansu, fruit producers are facing multiple difficulties. Although e-commerce sales continue to grow, the overall sales market is sluggish, resulting in a decline in merchants' willingness to acquire. Fruit producers want to wait for the market to pick up, but the threat of a cold snap is now putting them in a dilemma between waiting and selling. The onset of the cold spell will adversely affect the fruits, which, combined with the abundance of other citrus fruits on the market, has made the current marketing season very difficult. For high-risk orchards, farmers should pay attention to the threat of cold snaps and harvest the fruit early or take frost protection measures to minimize losses.