As an important carrier of traditional culture, digital promotion has become an important means of cultural inheritance of ancient towns. This article will discuss the application of digitalization in the cultural inheritance of ancient towns to protect and inherit the unique culture of ancient towns.
First of all, the ancient town can protect and inherit the cultural heritage of the ancient town through digital display. Traditional cultural displays usually rely on physical displays and explanations by commentators, which have the problems of incomplete information transmission and narrow audience. The digital display can present important elements such as the history, architecture and customs of the ancient town through virtual reality, augmented reality and other technologies. Visitors can experience the charm of the ancient town by wearing a device or mobile phone app. Digital displays can also provide personalized content and experiences based on visitors' interests and preferences, making them more appealing.
Second, digitalization can enhance the cultural education and research of ancient towns. Ancient towns can teach the history, traditional skills and customs of ancient towns by opening first-class cultural courses. Through the digital platform, Guzhen can disseminate rich cultural knowledge to a wider audience, which helps to cultivate and inherit traditional culture. The ancient town can also establish a digital cultural resource library, collect and sort out the documents and video materials of the ancient town, and provide a convenient research and communication platform for scholars and researchers.
Thirdly, digitalization can enhance the cultural activities and performances of ancient towns. Traditional cultural activities often rely on manual organization and publicity, and have a limited audience. Digitalization can expand the scope of audiences for cultural activities and performances through live webcasts and participation. Guzhen can broadcast the traditional festivals, performances and other activities of Guzhen to a global audience through the live broadcast platform. At the same time, digital activities can also allow the audience to better understand and experience the cultural charm of the ancient town through participation and interaction.
Finally, digitalization can also enhance the cultural promotion and marketing of ancient towns. The ancient town can display the history, culture and characteristics of the ancient town through social platforms, tourism platforms and other channels. Ancient towns can attract tourists' attention and visit by posting preferential activities and recommending cultural experiences. At the same time, digital promotion can also be personalized according to the interests and preferences of tourists to improve the conversion rate. By enhancing cultural promotion and marketing through digitalization, the ancient town can expand its popularity, attract more tourists to visit, and promote the development of cultural inheritance.
To sum up, digital improvement has become an important means of cultural inheritance of ancient towns. Through digital display, cultural education and research, cultural activities and performances, as well as cultural promotion and marketing, the unique culture of the ancient town can be preserved and inherited, laying a solid foundation for the sustainable development of the ancient town.