This year, the Korean cosmetics market has encountered unprecedented difficulties. Due to the impact of the new crown epidemic and prices**, Korean consumers have significantly reduced their spending on cosmetics, especially the demand for high-end cosmetics has declined significantly. In contrast, low- and medium-priced cosmetics have been more favored, including Chinese cosmetics. According to statistics, in the first eight months of this year, the export value of Chinese cosmetics to South Korea increased by about 190% year-on-year, becoming a new force in the Korean cosmetics market. What are the advantages of Chinese cosmetics in the Korean market?How do Chinese cross-border e-commerce platforms help Chinese cosmetics expand overseas?This article will analyze this.
The rise of Chinese cosmetics in the Korean market is first of all due to its own advantages. Chinese cosmetics have the following characteristics:
**Accessible to the people。The positioning of Chinese cosmetics is mostly low-end, ** relatively low, which is suitable for the budget of mass consumers. In the context of economic downturn, Chinese cosmetics are more attractive to consumers who want to save money or are cost-effective.
Quality improvement。The quality of Chinese cosmetics has been significantly improved in recent years, not only in terms of raw materials, technology, formula, packaging, etc., but also in terms of safety, effect, and experience. Chinese cosmetics are no longer synonymous with "copycat" or "cheap", but high-quality products that can rival or even surpass international brands.
Cultural fit。Another advantage of Chinese cosmetics is their high cultural fit with Korean consumers. Chinese cosmetics mostly use elements such as traditional Chinese medicine, Chinese herbal medicine, and traditional Chinese culture, which are in line with the aesthetics and skin type of Korean consumers. At the same time, Chinese cosmetics are also keeping up with fashion trends and launching products that meet the preferences of Korean consumers, such as cushion foundations, matte lipsticks, skin boosters, etc.
In addition to its own advantages, the sudden emergence of Chinese cosmetics in the Korean market also benefits from the help of China's cross-border e-commerce platforms. China's cross-border e-commerce platform provides a convenient, efficient and low-cost overseas sales channel for Chinese cosmetics, helping Chinese cosmetics open the door to the Korean market. China's cross-border e-commerce platform has the following advantages:
Economies of scale。China's cross-border e-commerce platform has a huge user base and commodity resources, which can provide a broad market space and rich product choices for Chinese cosmetics. China's cross-border e-commerce platform can also use big data, artificial intelligence and other technologies to provide accurate market analysis and marketing strategies for Chinese cosmetics, and improve sales efficiency and conversion rate.
Trust effect。China's cross-border e-commerce platform has provided a good reputation guarantee for Chinese cosmetics through strict product review, quality control, after-sales service and other measures, and enhanced the trust and recognition of Korean consumers in Chinese cosmetics. China's cross-border e-commerce platform can also use social networking**, Internet celebrities, celebrities, etc., to provide effective word-of-mouth communication and brand promotion for Chinese cosmetics, and enhance the popularity and influence of Chinese cosmetics.
Cost effect。By directly connecting Chinese cosmetics manufacturers and Korean consumers, China's cross-border e-commerce platform eliminates intermediate links, reduces operating costs and logistics costs, and provides a more competitive advantage for Chinese cosmetics. China's cross-border e-commerce platforms can also take advantage of factors such as preferential policies, tax exemptions, and exchange rate changes to provide more profit margins and market opportunities for Chinese cosmetics.
To sum up, the rise of Chinese cosmetics in the Korean market is the result of the advantages of Chinese cosmetics and the role of China's cross-border e-commerce platforms. Chinese cosmetics have won the favor of Korean consumers and become a new force in the Korean cosmetics market with the characteristics of being close to the people, improving quality and cultural fit. With the advantages of scale effect, trust effect and cost effect, China's cross-border e-commerce platform provides a convenient, efficient and low-cost overseas sales channel for Chinese cosmetics, helping Chinese cosmetics open the door to the Korean market. In the future, China's cosmetics and China's cross-border e-commerce platforms still have greater development potential and space, which is worthy of our expectation and attention. Chinese cosmetics are booming in South Korea