On December 29, 2023, at this critical juncture of the intersection of the old and the new, CNMO and MOTO jointly held a year-end event of "Coffee Talk 2024 Coffee Talk 2024 and Beauty in Sight". The event invited a number of well-known bigwigs in the digital circle to review the memorable moments in the mobile phone field in 2023 and the infinite possibilities of the future of the mobile phone industry.
On the mobile phone map in 2023, the folding screen is undoubtedly an important mark, and the strong rise of the folding screen category has had a profound impact on the mobile phone market this year and in the future. And with the progress of folding screen products, the way of human-computer interaction will also change.
However, when we look back on the development of folding screen mobile phones in 2023, there is an unavoidable name over there is Moto, which launched in the first half of the year Moto Razr 40 series focuses on the small folding market, with both playability and practicality of internal and external dual screens, as well as people-friendly pricing, it can be said that it has brought folding screen products to the mass consumption range in a real sense.
At the same time, in terms of the fashion characteristics that the small fold pays more attention to, the Moto Razr 40 series is also actively exploring, not only during the first launch of the extraordinary magenta color created with the 2023 Pantone representative color as the main color, and then also launched the Moto Razr 40 Ultra Soft Peach Limited Edition with the 2024 Pantone representative color as the main color. It has created a small folding product that integrates fashion and practicality, and it is Moto's exploration and innovation that has led the folding screen mobile phone from quantitative to qualitative change.
Regarding the rapid development of folding screens this year, Su Yi, founder of One Observation, said: "In fact, whether it is the technology industry or the mobile phone industry, its real driving force lies in innovation. We can see that even if it is as strong as Apple, the lack of innovation momentum in the past two years has also been complained by users, and the capital market is not optimistic about the performance of the new generation of iPhone. In the context of the lack of innovation in the industry, Moto has emerged as a "dark horse", and has risen rapidly through the folding screen track that has attracted more attention from users, with its excellent product strength. ”
In this regard, Guo Xiaofeng, a well-known self-esteem, also agreed, he said: "moto in the small folding screen, fashion and other aspects of innovation and other brands to form a distinction, this is also an important way for the moto brand to play differentiation, through fashion, all-round characteristics to further strengthen the brand image, make it synonymous with small folding, not only effectively increase user stickiness, but also for the development and innovation of the folding screen sample." ”
Indeed, under the leadership of Moto, the folding screen mobile phone market is paying more and more attention to the versatility of the internal and external screens, and the fashion sense of product design, and we can see enough to see that in the folding screen market in 2023, whether it is a "big fold" or a "small fold", it is emphasizing the versatility of the product and the fashionable, light and thin design.
Whether it is the deployment of generative large models in mobile phones or the optimization of AI in AI, it can be said that AI has become a non-negligible existence in the mobile phone market.
In this regard, Yu Zhongguo, founder of CNMO, said: "AI will definitely become the theme of the mobile phone market in 2024, because not only mobile phone products need AI capabilities to help products be intelligently upgraded, but generative large models also need the huge market behind mobile phones to help them achieve application landing, so as to further promote their application scenarios." ”
Regarding the application of AI in the mobile phone market, Ouyang Tongsampan, chairman and CEO of Hummingbird, said: "I am more looking forward to the performance of AI+ folding screen, which is likely to have the opportunity to reconstruct the way of human-computer interaction and further improve its positioning as a productivity tool." However, at present, there is no clear solution for the folding screen + AI industry. ”
In this regard, Pan Weizhe, editor-in-chief of PCHOME, said: "Moto is likely to be the pioneer of this market, just like this year's Moto Razr 40, after all, it grasps the latest trends in the folding screen market with one hand, and grasps Lenovo's technology accumulation in AI, and the next problem Moto needs to solve is to find an entry point and maximize the use of the resources it already has on the mobile phone." In this regard, I am looking forward to the "bright sword" of MOTO next year.
It is foreseeable that in 2024, the flower of AI will accelerate in the field of mobile phones, and in the future, mobile phones have the opportunity to use the capabilities of AI to further reconstruct the system and user experience, and we will usher in a new era of smart phones.