Red Star News.
Luzhou Laojiao, the originator of strong fragrance, officially renewed its contract with the Centennial Australian Open, opening a new chapter in the next five-year cooperation.
On December 18, the renewal ceremony of the world's only liquor partner of Luzhou Laojiao and the Australian Open (hereinafter referred to as the "Australian Open") was held in Chengdu. From 2024 to 2028, Luzhou Laojiao will continue to be the highest-ranking Chinese partner in the 100-year history of the Australian Open – a co-sponsor and an official partner of the Australian OpenGuojiao 1573 became the only designated liquor for the Australian Open, and continued to help tennis players compete in Grand Slam arenas and toast to victory.
The sports economy is booming, and the national cellar 1573 wants to be a long-termist
The sports industry is an important engine of economic growth, and large-scale sports events are not only a carnival for sports enthusiasts, but also contain huge economic development opportunities. Whether it is the World Cup, the Olympic Games, the European Championship, the NBA, or the four major tennis tournaments, the commercial value of global sports events can often be billions or even tens of billions of dollars.
Benefiting from the trend of national fitness and sports consumption upgrading, China's sports industry has been booming in recent years and has always maintained rapid growth. According to relevant statistics, the total scale of China's sports industry has exceeded the 3 trillion mark in 2021, and it is expected that the total scale of China's sports industry will exceed 5 trillion yuan by 2025.
For the brand, deeply integrating into the cause of sports development, spreading the spirit of sportsmanship, and conveying a healthy and positive lifestyle is the starting point for Guojiao 1573 to always adhere to sports marketing. As a leader in sports marketing of China's ultra-high-end liquor brands, Guojiao 1573 has been deeply integrated into the Australian Open, World Cup, WCGC World Corporate Golf Challenge and other event platforms, conveying the spirit of sports competition and showing the unique charm of Chinese liquor to the world.
Continuing to join hands with the world's top competitions, the internationalization of the Guojiao 1573 brand has been accelerating, demonstrating a confident and open Chinese brand image, and also setting an example for Chinese liquor to "go global".
Liquor + tennis, Guojiao 1573 let the world taste China
In 2018, Luzhou Laojiao joined hands with the Australian Open and became its official global partner. Guojiao 1573 became the only official designated liquor for the Australian Open. In the past five years, Luzhou Laojiao has joined hands with the Australian Open to create themed scenes such as "Victory Moment", "Champion Night", "1573 Court Naming" and "1573 Theme Day", making Guojiao 1573 a dazzling Chinese symbol on the Australian Open.
The Australian Open is one of the four major tennis tournaments in the world, with a long history of more than 100 years, and is one of the world's highest-level "Grand Slam" tournaments, along with the French Open, Wimbledon and the US Open.
Guojiao 1573, as a standard liquor for Chinese liquor appreciation, represents a super high level of skill and quality of strong aroma liquor. With a long history, profound culture, excellent quality and high brand reputation, Guojiao 1573 has become one of the most popular Chinese liquors in the world.
Guojiao 1573 and the Australian Open have many things in common: they both have a deep historical heritage, and both represent the highest level in their fields. The elegance, health and fashion represented by tennis coincide with the young, fashionable and healthy concept conveyed by the Guojiao 1573 brand. Therefore, Guojiao 1573 joins hands with the Australian Open, which can be called a high degree of compatibility between the brand image, concept and value of the two sides.
Tennis Australia Chief Commercial Officer Saidik Connellis.
On December 18, Tennis Australia Chief Commercial Officer Saidik Connellis said at the contract renewal ceremony in Chengdu: "We are delighted to renew the contract with Luzhou Laojiao. Over the past five years, we have been committed to promoting the shared values of the Australian Open and Luzhou Laojiao: a long history, a deep cultural heritage and a spirit of innovation, which will continue to be at the heart of our partnership. ”
Wang Hongbo, executive deputy general manager of Luzhou Laojiao Co., Ltd.
Wang Hongbo, executive deputy general manager of Luzhou Laojiao Co., Ltd., said: "Tennis is a beautiful and competitive sport, representing a healthy, fashionable, positive and elegant lifestyle. Although Chinese liquor and tennis are different in form, they both share the common value pursuit of allowing the public to enjoy a fashionable, healthy and quality life. The cooperation between the two parties will once again enhance the international influence of the Guojiao 1573 brand, and once again demonstrate the brand value of Luzhou Laojiao and the eternal charm of Chinese liquor. ”
Continue to cultivate the sports circle and lead a high-quality lifestyle
For high-end liquor, the construction and expansion of the consumption circle is very important. For a long time, Guojiao 1573 has been exploring high-grade lifestyles and continuously promoting the cultivation of brand consumers.
Guojiao 1573 and the Australian Open are all-round, multi-dimensional, long-term infiltration cooperation. In 2019, the two parties jointly created the "Guojiao 1573 Australian Open China Amateur Challenge" to promote the rapid development of the Australian Open in China, and promote the popularization of tennis and the concept of healthy life for the whole people. From 2024, the tournament will also add the "Guojiao 1573 Australian Open China Amateur Challenge City Team Competition" on the basis of the original individual competition to further expand the number of tennis participants and increase the fun of the event. It is reported that this challenge has covered more than 40 cities across the country and has become a high-level event platform for domestic amateur tennis enthusiasts to communicate and interact.
The Australian Open Asia-Pacific Wild Card Tournament will be held in Chengdu, Sichuan.
It is gratifying that under the guidance of Luzhou Laojiao, the Australian Open Asia-Pacific Wild Card Tournament, which is known as the "Cradle of New Stars", will settle in Chengdu, Sichuan, and more Chinese tennis forces will enter the international stage of the Australian Open through the Wild Card Tournament. At the contract renewal ceremony, former Australian Open women's doubles champion Zheng Jie and Chinese men's tennis player Zhang Zhizhen were on hand to witness another milestone moment in China's tennis career.
Guojiao 1573 Australian Open commemorative edition product release.
At this renewal ceremony, the National Cellar 1573 Australian Open commemorative edition product was released. The product takes the Australian Open as the theme, the Australian Open AO logo as the core visual symbol, and the color tone ** in the dark blue of the Australian Open court, which not only pays tribute to all Australian Open players and tennis enthusiasts, but also gives a deeper connotation to the cross-border cooperation between Luzhou Laojiao and the Australian Open.
Guojiao 1573 not only perfectly crosses borders with tennis, but also continues to make efforts in the fields of golf, ice and snow sports. As a long-term activist in sports marketing, Guojiao 1573 practices with practical actions to make Chinese liquor culture and sportsmanship clink. In the future, Guojiao 1573 will continue to deepen the world's top sports competitions, conveying the passion and vitality of sports competition and the unique taste of Chinese liquor.
Red Star News reporter Li Weiming.