The predecessor of Moutai, Chengyu Roasting Workshop, was founded in Shaanxi 200 years ago, and was later bought by a wealthy family and moved to Moutai Town, Guizhou Province for expansion and development. At the same time, the wealthy man also founded Moutai and began to promote the brand, creating a brand effect. The predecessor of Moutai itself has a certain popularity and market foundation, and this wealthy man in Guizhou skillfully bought the Chengyu Burning Workshop, so that the brand of Moutai Town can be inherited and developed. Such a brand effect has laid a solid foundation for the popularity of Moutai.
The history of Chengyu Burning Workshop can be traced back to Moutai Town, Guizhou, and its history can be traced back to the third year of Yuankang, which has a long history of 100 years. Among the so many wineries that exist in Moutai Town, Chengyu Burning Workshop has become a top local winery with its exquisite winemaking skills and excellent products, and its products have always been highly sought after by consumers. Therefore, at that time, the wealthy family in Guizhou finally chose to acquire Chengyu Roasting Workshop and developed Moutai on this basis, which allowed the brand of Moutai Town to be inherited and developed, and the popularity and market share of Moutai continued to increase.
The popularity of Moutai has been further enhanced, which is related to its small stock in the market. Moutai needed to use at least five years of old liquor as the base liquor during the brewing process, however, it was not common for the liquor industry to store the base liquor for more than five years at that time. As a result, the production of Moutai is very low, and the scarce market has further led to the high price of Moutai.
The reason why Moutai remains high is not only because of its scarcity, but also because of its unique flavor and quality. After years of fermentation and aging, the flavor of Moutai has been fully highlighted, and its mellow taste and long aftertaste are one of the best wines in the minds of many wine lovers. This makes Moutai the first choice for high-end banquets, business banquets and expensive gifts at home and abroad, which further promotes the development of Moutai.
After Moutai successfully established its position in China, Moutai Distillery did not stop there, but actively explored overseas markets. Moutai Distillery has launched Feitian Moutai with a new brand image. This strategy has successfully brought Moutai to a higher international level, which has also won its reputation and market share internationally. With its timely overseas strategy, Moutai has created a real "liquor flying sky", which has further expanded the popularity of Moutai.
Feitian Moutai has become another successful move of the Moutai brand, and it is also a symbol of Moutai entering the international market. As an international trademark image, Feitian Moutai has successfully demonstrated the quality and style of Moutai, and has won the love and pursuit of more international consumers. With the help of the strategy of going overseas in a timely manner, the Moutai brand has consolidated its position in the domestic market, and at the same time, Moutai has gained more recognition and attention in the international market.
The Zhenjiu liquor in Moutai Town is also famous for its sauce-flavored flavor, but its popularity is far less than that of Moutai. Although Zhenjiu is completely consistent with Moutai in terms of technology, it does not invest as much resources as Moutai in terms of brand building and marketing, which leads to its relatively low popularity and market share. Therefore, although Zhenjiu is not inferior to Moutai in terms of quality, it is difficult to compete with Moutai in the market.
The reputation and popularity of wine depends not only on the quality and uniqueness of the product itself, but also on factors such as brand building, marketing and supply and demand. The reason why Moutai is famous is due to the inheritance of Moutai Town's winemaking technology, the brand promotion of Moutai Distillery and the formation of market effect. For other equally high-quality soy sauce liquors, it will be difficult to compete with Moutai if there is a lack of brand building and marketing. Therefore, for the success of a wine, in addition to the quality of the product itself, it is also necessary to pay attention to brand building, market positioning and promotion strategies to win the recognition and love of consumers and the market.