The ** Rural Work Conference held at the end of 2022 pointed out that it is necessary to "seek benefits from the integrated development of primary, secondary and tertiary industries, strengthen the leader, supplement the chain, develop the business format, and build the brand, promote the upgrading of the whole chain of rural industries, and enhance market competitiveness and sustainable development capabilities".
With the continuous development of China's economy, agriculture is also constantly transforming and upgrading. At present, modern agriculture has become an important direction of China's agricultural development, among which agricultural industrialization is an important development direction of modern agriculture.
Modern agriculture is no longer a single agricultural production model such as simple planting and breeding, and it is no longer a "small peasant economy". Through industrialization, modern agriculture is combining traditional production methods with modern science and technology, organically integrating agricultural production with processing, transportation, marketing, and other links, and combining small-scale production of thousands of households with a large market that is ever-changing, which not only improves the overall efficiency of agriculture, but also raises the income level of peasants.
A few days ago, the "Opinions of the People of Qingdao City on Strengthening the Leading and Supplementing the Chain and Accelerating the Development of Agricultural Industrialization" (hereinafter referred to as the "Opinions") was promulgated, thoroughly implementing the deployment requirements of the 20th National Congress of the Communist Party of China on accelerating the construction of an agricultural power, accelerating the development of agricultural industrialization, enhancing the vitality of the city's agricultural and rural economic and social development, and promoting the construction of a strong modern agricultural city.
Industrial thinking and market logic in agriculture
We should persist in rejuvenating agriculture by industry, quality, and green, and build agriculture into a big industry. "China is a country with an overwhelming majority of the population in agriculture, and agriculture plays a very important role in China's economy. However, with the development of society, the dilemma faced by traditional agriculture is becoming increasingly apparent, in a word, "going it alone" leads to the rise of costs at all ends, and the inability to achieve industrialization or chain "cost saving and efficiency".
For example, some time ago, some individual farmers in the island city planted a bumper yield of cabbage, but faced the tricky situation of selling immediately due to the approaching cold wave. However, at the same time, there are also some cooperatives that "sign orders" with enterprises in advance or rely on storage methods such as cold storage of enterprises to maintain "no worries about selling".
Individual farmers are "fighting alone", the ability to predict the market is insufficient, and it is difficult for processing enterprises to find standardized production bases, and the cost increasesAll these need to be "solved" with the idea of "industrialization" and agriculture should be operated as a large industry, not just "planting and breeding."
If the operation is based on the "big industry", it is necessary to combine the previous independent planting, processing, transportation, etc. into all links on the industrial chain, realize the information sharing and standard unification of the entire chain, and realize the upgrading of the whole chain with "interlocking", so as to truly transform the "native products" into a large industry, and simultaneously drive small farmers to integrate with modern agriculture, and finally realize the increase of income of the people.
In Qingdao, the key points of agricultural industrialization, such as leading enterprises, whole chain building, and format brand cultivation, have laid the foundation and achieved results
Up to now, there are 355 leading enterprises in agricultural industrialization above the municipal level in Qingdao. From January to October this year, there were 1,030 agricultural product processing enterprises in the city, and the operating income reached 203.8 billion yuan, achieving both the number of enterprises and the growth of operating income. The building of the "ten hundred thousand" chain is the characteristic of Qingdao, and it is now focusing on promoting the upgrading of the chain, that is, 15 billion-level characteristic industries such as tea, grapes, and carrots have been transformed from "small specialties" to "large industries", and 8 ten-billion-level characteristic industries such as grain and oil, dairy, pigs, and poultry have been transformed from "flat distribution" to "collective exhibition", and the main relationship between the two 100-billion-level industrial chains of agricultural and sideline food processing industry and animal husbandry has been transformed from "homogeneous competition" to "win-win cooperation". At the same time, we will expand new industries and new formats, implement high-quality rural leisure tourism projects, expand agricultural functions, explore rural values, realize the integration of primary, secondary and tertiary industries, cultivate 11 "China's beautiful leisure villages" and "China's beautiful leisure rural tourism boutique scenic spots", and more than 900 national, provincial and municipal rural tourism brand units, with an annual reception of more than 5 million tourists.
The whole chain is upgraded to improve the four key links
The "Opinions" put forward that it is necessary to focus on accelerating the construction of a modern rural industrial system, guiding agricultural industrialization enterprises to optimize the industrial layout, building the entire agricultural industry chain, improving the mechanism of linking the interests of agriculture with agriculture, cultivating large-scale agricultural leading enterprises with important influence, and enhancing the market competitiveness of agricultural leading enterprises, the leading force of industrial development and the ability to increase farmers' income.
By 2026, there will be more than 20 new generation of agricultural golden flower enterprises, 20 new well-known agricultural product brands at the listed level, support 2 to 3 agricultural industrialization enterprises to expand and strengthen the whole agricultural industry chain, cultivate a number of agricultural industry chains of over 10 billion yuan, cultivate 10 agricultural industrialization head enterprises with an output value of more than 5 billion yuan and 3 output values of more than 10 billion yuan, and add more than 3 listed agricultural enterprises, and the scientific and technological innovation ability of leading enterprises in agricultural industrialization has been significantly enhanced, and the city's agricultural industrialization has been industrializedThe level of branding and cluster development has been significantly improved, and the modern agricultural industrial system has been basically formed.
To this end, it is necessary to speed up the implementation of the four major projects of agricultural industrialization and upgrading, such as strengthening the leader, supplementing the chain, developing the business format, and building the brand, cultivate and expand the leading enterprises of agricultural industrialization, and build a modern agricultural industrialization management system with a complete chain, complementary advantages, strong innovation ability, and close integration of agriculture with agriculture.
Implement strong leading projects. Implement the top 100 enterprise cultivation plan, in the fields of grain, meat, poultry eggs, feed, peanuts, soybeans, fruits and vegetables and other major agricultural products, as well as modern seed industry, smart agriculture and other key areas, support enterprises to do large-scale, enhance market competitiveness, encourage the development of agricultural headquarters economy, and cultivate a number of leading enterprises in the country. Qingdao enterprises selected as the top 500 private enterprises in China for the first time will be rewarded with 2 million yuan, and Qingdao enterprises selected as the top 100 private enterprises in Shandong for the first time will be rewarded with 1 million yuan. Implement the echelon cultivation plan for leading enterprises, encourage agricultural enterprises to focus on their main business, enhance their core competitiveness, scientific and technological innovation capabilities and radiation driving capabilities, and create a number of industry leading enterprises. At the same time, support the listing and financing of agricultural industrialization enterprises.
Implement the chain repair project. Promote the construction of the whole agricultural industry chain project, cultivate the "chain master" enterprises of the whole agricultural industry chain, and unite the main body of breeding and seedling, production bases, storage facilities, scientific research institutes, processing and circulation, and services, and build the whole agricultural industry chain as a whole, focusing on cultivating three industrial chains of over 10 billion yuan, such as grain and oil, livestock and poultry, fruits and vegetables; For the newly recognized provincial modern agricultural industrial park, with reference to the relevant provincial policies, 30 million yuan will be given as a reward. Support scientific and technological innovation in the entire agricultural industry chain, guide enterprises to increase R&D investment in modern seed industry, modern facilities and equipment, green agricultural inputs, intensive processing of agricultural products, efficient use of resources and circular agriculture, carry out original innovation, collaborative innovation and introduction and re-innovation, and strengthen the main position of leading enterprises in innovation. Support agricultural enterprises, scientific research institutes, and colleges and universities to jointly build industry-university-research joint research and development platforms, and build a number of innovation platforms for the integration of industry, education and research.
Implement the project of developing the industry. Promote the digital and intelligent upgrading of agriculture, support enterprises to carry out intelligent transformation and upgrading, cultivate rural e-commerce entities, and support the construction of municipal-level digital agriculture demonstration parks. Cultivate new forms and models of agriculture, actively promote the green, low-carbon and high-quality development model of agriculture, guide the development of new industries such as agricultural science and technology services, agricultural productive services, and new rural service industries, encourage the development of new business formats such as research and popularization, plant factories, and tourism homestays, and promote the integrated development of production and marketing, agriculture, industry and trade, and agriculture, culture and tourism. At the same time, we should speed up the training of a contingent of qualified personnel for agricultural industrialization.
Implement the tree brand project. Support the creation of well-known brands, deepen the overall brand image of "Qingdao agricultural products", strengthen the well-known product brands and corporate brands of Qingdao agricultural products, and enhance the awareness of regional public brands; Enterprises that have obtained provincial well-known regional public brands of agricultural products and product brands of well-known agricultural products enterprises will be given a one-time reward of 500,000 yuan and 150,000 yuan respectively. Carry out online and offline brand promotion activities, strengthen digital marketing, innovate brand marketing scenarios, improve brand promotion capabilities, and tell the story of Qingdao's agricultural brand. Carry out various forms of production and marketing docking activities to promote the precise docking of agricultural product producers and large-scale buyers.
In the industrialization of agriculture, Qingdao should speed up the "strengthening of the leader".
To build a strong agricultural city, agricultural industrialization is an important link, and the leading enterprises are the "backbone" of industrialization. Therefore, the "Opinions" proposes to cultivate large-scale agricultural leading enterprises with important influence, enhance the market competitiveness of agricultural leading enterprises, the leading force of industrial development and the ability to increase farmers' income.
Up to now, Qingdao has 355 leading enterprises in agricultural industrialization above the municipal level, including 10 state-level leading enterprises. In the list of the top 500 agricultural enterprises in China in 2023 (publicity) initiated by the farmers' ** society on December 13, 24 enterprises in Qingdao were shortlisted.
Why a strong faucet? The first is to cultivate and strengthen agricultural enterprises, the main force to promote the comprehensive revitalization of the countryside and the modernization of agriculture and rural areas, and an important force in the construction of a strong agricultural city, and the second is to stimulate its dominant position in the industrial chain and drive the quality and efficiency of the entire agricultural industry chain.
Jiulian Group has 106 large-scale, standardized and modern broiler farms.
In Laixi City, in 2002, Qingdao Jiulian Group, which was recognized as a national key leading enterprise in agricultural industrialization, exported chicken products accounted for nearly a quarter of the country's total exports to Japan and Europe. This leading enterprise started from the layer factory, and gradually developed into a set of poultry breeding, broiler breeding, feed production, refrigeration, cooked food products processing, printing and packaging, export in one of the national large-scale broiler specialized one-stop production enterprises. At present, there are 69 large-scale, standardized and modern broiler farms, and 1 commercial broiler is slaughtered annually600 million, is China's largest modern broiler breeding base, export record base and high-quality chicken raw material base. The annual production of chicken products is 300,000 tons; It has 5 chicken cooked food products processing plants, with an annual processing capacity of 100,000 tons of cooked food products. It is worth mentioning that the company has driven nearly 20,000 farmers to participate in the broiler chicken breeding industry in different forms in Qingdao City, with an average annual income of 15,867 yuan; 6,439 farmers are employed in the company and pay an annual salary of 4$8.3 billion.
Nowadays, Qingdao has further expectations for leading enterprises - not only to continuously realize their market value and social value, but also to give some leading enterprises the function of "chain master", reflecting a key role in the whole industrial chain.
A few days ago, the Municipal Bureau of Agriculture and Rural Affairs announced the list of "chain master" cultivation enterprises in Qingdao's agricultural industry chain, and selected 18 leading enterprises as "chain masters" from the leading enterprises to promote the construction of the entire agricultural industry chain, enhance the market competitiveness of agricultural leading enterprises, the leading force of industrial development and the ability to increase farmers' income, and promote the high-quality development of rural industries.
Qingdao Tianxiang Food Group, located in Pingdu City, is a national key leading enterprise in agricultural industrialization, one of the top 10 peanut oil processing enterprises in China, and a "chain master" enterprise in the peanut industry chain cultivated by Qingdao City.
To promote the "whole chain appreciation", enterprises adopt the method of "order agriculture" and "enterprise + cooperative + farmer" to connect the interests of farmers. More than 300,000 tons of agricultural and sideline products are purchased and processed all year round, driving the surrounding planting area of 500,000 mu and more than 150,000 farmers, and promoting the average annual income of farmers to increase by about 40 million yuan.
As a 'chain master' enterprise, we have a stronger sense of mission for the development of the whole peanut industry chain. Song Furong, director of the office of the group, introduced that the company has cooperated with universities and scientific research institutes all year round to implement the whole chain of variety optimization and process improvement of peanuts from the planting link. The microbial agent jointly developed by the company and the China Oilseed Research Institute was used in the peanut planting stage, which could eventually reduce aflatoxins by 75% and increase the yield by 15%. In the next step, the company will promote the use among the growers it cooperates with to achieve the optimization and improvement of the front end of the industrial chain.
As the "chain master" enterprise of the whole strawberry processing industry chain, Shanghao Technology Co., Ltd. produces FD (vacuum freeze-drying) freeze-dried food with a domestic market share of 29%, ranking first in the industry, and its cooperative enterprises include Starbucks, Coca-Cola and other world-renowned enterprises. In the view of Yu Dongxing, general manager of the company, leading the industrial chain will focus on unifying standards. The company's products are exported all over the world all year round, and whether the raw materials can meet the standards is the key link. "When we are looking for cooperatives or farmers with front-end cooperative planting, because the docking is all individuals, even if we inform the planting standards, there will still be problems in the planting process, resulting in raw materials not meeting the standards and affecting cooperation. "The whole industrial chain that Yu Dongxing is planning to build is to start with the unified standard of the planting end, through research and development and promotion of seedlings, technical support, etc., so that the standard is unified and the smooth development of the entire chain is realized.
Of course, while the "chain master" enterprise is bigger and stronger, it must also assume the responsibility and mission of improving the entire chain, and it also needs the support and encouragement of the first department and the whole society. As mentioned in the "Opinions", "support 2 to 3 agricultural industrialization enterprises to expand and strengthen the entire agricultural industry chain", * "push" in the key links will be a strong backing for enterprises to become bigger and stronger. (Qingdao**).