You can choose not to light the lamp for others, but at least not to blow out the lamp that someone else has lit. does not blame those who cut leeks, but ridicules others for not being able to cut leeks, and the evil of human nature can be seen.
The wine tasted vinegar
It was almost the end of the year, and it was supposed to be a summary of the gains and losses of the year, and when looking forward to the coming year, who knew that a sales report from Kia led to a controversy.
Recently, Yueda Kia announced its sales report in November this year, with a total sales of 18,224 vehicles in the month, and its first-class shipment reached 11,220 vehicles, a year-on-year increase of 1856%。This is the first time that the export of vehicles exceeded 10,000 in August, and the export sales of Yueda Kia exceeded 10,000 again in a single month, and hit a record high.
Logically speaking, this is good news, after several years of hovering in the trough, Kia has finally stopped falling and stabilized in China, and is gradually recovering.
However, some people actually drank the vinegar taste from this cup of joyful wine.
There is ** even commented that Yueda Kia is "domestic sales can only rely on exports", which means that Kia's living space in China is squeezed and can only be maintained by exports.
Although Kuaipingjun, as a car **, is inconvenient to talk about the macroeconomy, he can't help but say a few words when he sees such a "theism".
What it means to export
First of all, if the peer thinks that the foreign market is better than the domestic market, and the export is simpler than the domestic market, then why do so many enterprises have no choice but to "export to domestic sales" in recent years?Actually, it's not that they want to "challenge higher difficulty", it's that the exit is really difficult to do.
For example, in the automotive industry, if you roughly check the sales report of domestic independent brands, you will find that the leading car companies will basically present export data as an important content in the report. This is an exclusive term in the automotive industry:
Go to sea!That's right, what does it mean to go to sea?
That is, in the past, they were foreign cars, imported to China, Chinese spent ** to buy cars, foreigners made money. Nowadays, the models produced by Chinese factories can be sold abroad to make money from foreigners, and this reversal tests the core car-making capabilities of car companies, and is also the embodiment of the competitiveness of their global system.
You know, for a long time, China has been considered a big car country, not an automobile power, one of the manifestations is that the locally produced models, in the open overseas market, compared with the products of traditional automobile powers, the competitiveness is not high. However, today's domestic cars go overseas, which means that I can use better products and lower costs to expand the market of automobile powerhouses.
This is one of the reasons why automobile exports, that is, "going overseas", are so valued by car companies.
Then, since exports are mentioned, the topic of economics cannot be avoided. Junior high school textbooks tell us that exports are one of the economic troika. Nowadays, China's economy is in a period of transition, coupled with the obscure international situation, the marginal effect of infrastructure investment is decreasing, and it will take time for domestic residents to boost consumption.
The automotive industry involves many upstream and downstream industries and has a wide range of influences, and the importance of China's economic strategy and pillar industries, especially for the local economy, local people's livelihood, stable development and employment, goes without saying.
Involution is not a fool
In the past 20 years in China, Kia has grown from the earliest batch of joint ventures to mass-produce models in China, to the trough and still not giving up the Chinese market, and the executives have repeatedly expressed their firm investment and determination in the Chinese market on various occasions, and then to the Yueda Kia Yancheng plant has become the production base of Kia's global system.
That's right, Kia executives did mention the current situation of the "involution" of China's auto market in public. Since we have talked about this topic, we might as well take a look at the "volume" method of China's auto market.
As a product related to the vital interests of users, automobiles are not ordinary fast-moving consumer goods, and they can be said to be sloppy. As a result, some trends in the domestic auto market are just "big mouths" and gimmicks to gain traffic, and even the "color TV refrigerator sofa" has become the core selling point of the product, and even the trend is intensifying.
It is true that there is nothing wrong with catering to the market, but if you are too biased towards guiding consumers, you will be suspected of "playing stupid".
Although China's auto market is still in the development stage, the market will always mature and consumer behavior will tend to be rational, which is also the road taken by the auto market in developed countries. When the capital carnival ebbed and went, people looked back and saw that there might only be chicken feathers left, and only consumers were hurt in the end.
This is also the path taken by developed countries. The problem is that as a car company, it is our responsibility to stick to our bottom line, you can roll, but don't "cut leeks". As a car**, you may be involuntarily swept up by the tide, but you can choose not to light the lights for others, but at least not to blow out the lights that others have lit. does not blame those who cut leeks, but ridicules others for not being able to cut leeks, and the evil of human nature can be seen.
Write at the end:
In fact, when people judge an enterprise, it is inevitable to bring a national position, which is understandable. But as a **, at least there must be basic rationality.
According to public data, in the 21 years since Kia entered China, it has achieved sales revenue of more than 620 billion yuan and paid taxes of about 52 billion yuan. This year, with its excellent ESG (environmental, social, governance) performance, Yueda Kia was also selected as one of the top ten ESG brands in China's automotive industry.
Kia, which has already launched China's new energy strategy, has also launched the Kia EV5, the first domestically produced model based on Kia's e-GMP electrification platform, which is also a global model developed in China and launched for the first time in China.
In fact, as early as Plato's "Ideal Republic", one of the meanings of the concept of "state" was mentioned to make people's lives better. In the face of Kia, which has been deeply involved in China for 21 years, has made a lot of contributions, experienced a trough but struggled to recover and strengthen its confidence in China, even if you don't give it applause, please give it a little more rationality and tolerance.