Jinan, Dec. 27 (Xinhua) -- Eating "cultural rice" and embarking on the road to prosperity -- a new driving force for rural development in Confucius's hometown.
Xinhua News Agency reporter Zhang Xinyi.
Chinese-style courtyards, gurgling water, rockeries and strange rocks ......Approaching the middle of winter, walking into Luyuan New Village, Nishan Town, Qufu City, the traditional cultural atmosphere in the courtyard of the homestay is blowing in the face. Backed by Nishan, the birthplace of Confucius, and bordered by the Nishan Sacred Realm Scenic Area to the south, this small village is a well-known homestay village, and even in winter, the village's characteristic homestays are still popular.
It was the second time I lived in Luyuan New Village, and the boss helped me book tickets for the scenic spot and sent a schedule of cultural experience activities. Sun Yuchen, a tourist from Anhui Province, said that the village's excellent facilities and rich cultural activities are what attract him to become a repeat customer. The reporter saw that the newly built Confucian culture demonstration block is lined with antique buildings, and there are many tourists in small shops with strong cultural flavors such as Confucian cuisine, Confucius Bookstore, and Confucian Seal Pavilion.
However, just a few years ago, "mud on a rainy day, mud on a sunny day" was still a portrayal of this village. With the overall renovation and upgrading of the Nishan area, the villagers left the earthen bungalows and moved into the new village, and the village living environment and cultural facilities were upgraded. "It's the off-season for travel, but the number of bookings during the New Year's Day has exceeded 50%. Meng Yingnan, a staff member of the Luyuan New Village B&B Alliance, told reporters.
In addition to visiting the nearby Nishan Sacred Realm Scenic Area, tourists can also taste authentic Confucian cuisine and Confucian pastries here, and we have also prepared experience activities and traditional cultural performances such as rubbing and archery. Liu Chengbiao, secretary of the general party branch of Luyuan New Village, said that the village pays attention to creating a diversified, experienced, and everywhere cultural tourism model, and turns the short-distance trip of "playing for half a day and eating a meal" into a "cultural tour" of "living in a homestay, visiting the countryside, and re-experiencing", so that tourists can live and villagers can get rich.
After the development in recent years, the number of homestays in Luyuan New Village has increased from a few at the beginning to more than 180 now. "Originally, a family planted three acres of land to earn thousands of yuan a year, but now I run a homestay by myself, and I can earn 50,000 or 60,000 yuan this year. Villager Kong Fanling said.
In recent years, Qufu City has strengthened demonstration and leadership, improved the construction of cultural infrastructure, and promoted rural revitalization. Chu Yanli, deputy mayor of Qufu City, introduced that there are more than 200 homestays and more than 30 cultural and creative companies in the cultural "two innovations" revitalization area (Nishan) in the south of Qufu City, which has driven the continuous development of surrounding villages, and many cultural enterprises in Qufu City have also become leaders in rural revitalization.
In Linqian Community, Lucheng Street, Qufu City, about 30,000 seals are sold to various places every day. In the seal carving studio of the Confucius Seal Pavilion, the largest local seal production base, Tian Jun, a 43-year-old seal carver, is rushing to make a batch of seal orders according to the requirements of users in the live broadcast room.
Now the sales model is more diverse, and the live broadcast engraving seal can attract many people, and you can place an order for customization if you like it. Tian Jun said that he lived in the Linqian community and began to learn seal carving skills at the age of 20.
The pre-forest community is close to the Sankong Scenic Area, and the residents are influenced by traditional culture and are generally engaged in seal carving, wood carving and other industries. By building an "Internet + culture" industrial cluster, there are more than 500 enterprises in the community, and 150 have an average annual income of more than 1 million yuan.
From 'zero, small, scattered' to industrialization, from offline to online, small seals have developed and grown in this fertile soil of traditional culture, and the cultural industry has also continuously changed the lives of residents. Liu Peng, general manager of Confucius Yingge, said that this year's sales are expected to reach 1200 million yuan, driving the employment of more than 1,000 people.
More than half of the residents in the community are engaged in cultural industry-related work, and industrial development not only helps individuals increase their income, but also inherits excellent traditional culture. Kong Xianglong, Secretary of the Party Committee of Linqian Community, said that in the next step, the community should continue to take the cultural industry as the main starting point for rural revitalization, and explore a new way of "Internet + culture" rural revitalization. (ENDS).